Eighty Twenty

Rob Ferrone didn’t pitch software or spin hype. He fixed real problems inside one of the world’s biggest car manufacturers, and built a £30M consultancy because of it. This episode unpacks how Rob helped build a business clients couldn’t live without, and why truly knowing the problem beats any go-to-market plan. Inside this episode: • How deep client empathy became Rob’s 80/20 advantage • What “f...

In this episode of Founder Therapy, Rich shares early results from the first pilot of his 12-week Transformer program, a bold plan to build and launch startups in just three months. Doug presses on the model: can it scale, or is it too early to tell? Inside: How a lightweight team of three helped launch a retail product in under four weeks What the founder gained by plugging into a ready-made vent...

In this episode of Founder Therapy, Doug shares the early results of a new AI-powered outreach tool that’s helping connect creative talent in South Africa with agencies in the UK. Rich digs into the model: is this the future of outbound? Or just another shiny tool? Inside: How AI is helping generate high-quality leads without the spam The structure behind Doug’s niche outreach strategy Why segment...

In this episode of Founder Therapy, Rich kicks off the first real-world test of his 12-week Transformer program — a rapid build process for turning startup ideas into live products. Doug asks the tough questions: How much time will this take? What’s the commercial model? And can Rich really balance this with the demands of the service business? Inside: • The first founder begins the 12-week sprint...

In this episode of Founder Therapy, Rich is trying to run two models at once — a revenue-generating service business and a low-margin venture program betting on future upside. Doug digs into the balancing act: Can you really drive short-term profit and build long-term equity at the same time? How do you split your brand, your resources, and your own attention without one side suffering? Inside: Th...

In this episode of Founder Therapy , Rich has a bold idea, a 12-week startup accelerator to launch companies from scratch and just 76 days to get funding in place. Doug challenges the plan: is it possible to get the capital, the founders, and the internal team aligned in time? Is “pay-to-play” a distraction? And can angel investors really be convinced to commit upfront? Inside: The case for a 12-w...

Is this the fastest way to build a startup? In this week’s Founder Therapy, Rich reveals a bold new venture model built for the AI era — faster than a studio, more hands-on than an accelerator. Doug and Rich unpack what it really takes to turn an idea into a funded company in just 12 weeks, and why capital access might make or break the whole plan. We get into: What the new Transformer program act...

Rich can’t close a door. That’s the running joke in this episode of Founder Therapy, but the stakes are real: verbal commits, stalled sign-offs, a pipeline packed with interest and no follow-through. This week, Doug and Rich go deep on the friction between market interest and actual buyer commitment especially in a post-AI world where product value is harder to define, urgency is harder to create,...

What happens when you collapse the speed of venture building? In this week’s Founder Therapy, Doug grills Rich on his new initiative: the Transformer Program. It’s a category somewhere between an incubator, accelerator, dev shop and studio. The goal? Take a founder from idea to live product in 12 weeks using AI tools, micro-signals of intent and stage-gated capital. Rich breaks down the thinking b...

Most entrepreneurs are running their businesses on autopilot. In this week’s Founder Therapy, Doug and Rich explore the quiet assumptions that sneak into operations, decision-making, and positioning. Drawing from WW2 bomber crew tactics and real conversations inside their own companies, they examine what happens when founders stop challenging the things they take for granted. From how planes were...

The pressure's on. Revenue is tracking behind target, expectations around AI are skyrocketing, and not every buyer understands the gap between hype and execution. In this week’s Founder Therapy, Doug and Rich dig into the growing tension between speed, value, and perception, especially when it comes to selling premium services in an AI-inflated world. Rich shares how AI tools like Lovable are resh...

Doug and Rich are back in the studio for another Founder Therapy session, digging into what happens when momentum slows and the usual tactics stop landing. This episode is all about hitting reset on what actually moves the needle, owning the uncomfortable moments, and making sharper bets with limited bandwidth. Doug talks through where outbound started falling flat and why more activity isn’t alwa...

Doug and Rich are back in the studio for another Founder Therapy check-in, unpacking the real work behind scaling to 16 million by 2028. This episode dives into what it takes to balance growth with focus, why AI might be more hype than help right now, and how SEO is far from dead if you actually know what you're doing. Rich breaks down the value of building people-powered teams who use AI as a too...

In our first diary entry under the new  Founder Therapy  podcast format, Doug and Rich talk candidly about hitting their Q1 goals through relentless focus and operational discipline—dubbed "Operation Easter Bunny." Rich shares an early look at a new AI-enabled accelerator model that could reshape early-stage product development. Doug opens up about the challenge of finding great-fit clients and bu...

AI is everywhere — but only a few founders are actually winning with it. In this episode of Founder Therapy, we unpack what those founders are doing differently: how they build AI-first products, validate ideas fast, and navigate the hype to create real value. We also explore:✅ What makes a great AI business model✅ How the venture landscape is changing for AI startups✅ The truth about using AI...

🔥 The right partners can shape the future of your business. Today, we take a closer look at 5 founders who work with Mohara—and the traits they share that helped make the company what it is today. 👥 What makes them stand out 💡 How they think, lead, and build 🚀 The kind of founders you want in your corner These aren't just clients—they're catalysts. Remember to like and subscribe to our...

In B2B sales (like in dating) ghosting is real BUT you can avoid it You just need a killer process - today we talk about how that looks! Remember to like and subscribe to our channel! Want to get to know us a little better? Check us out on LinkedIn: / doughaines / samsrichard You can also find out more about MOHARA and Kalium at our company websites:https://mohara.co/https://kalium.co.uk/#business...

Here at Founder Therapy we’re diving into what sets successful businesses apart from the competition. In today’s episode, Doug & Rich explore the power of business moats—how to create lasting competitive advantages, strengthen market positioning, and drive long-term profitability in an ever-evolving landscape. Remember to like and subscribe to our channel! Want to get to know us a little bette...

In this podcast episode, we discuss the benefits of hiring an AI specialist for your business. Find out how AI can revolutionize your operations! Remember to like and subscribe to our channel! Want to get to know us a little better? Check us out on LinkedIn: / doughaines / samsrichard You can also find out more about MOHARA and Kalium at our company websites:https://mohara.co/https://kalium.co.uk/...

Closing deals is the heartbeat of every founder’s journey. In this episode, Doug and Rich break down the biggest wins, unexpected twists, and behind-the-scenes chaos of the week. From strategy shifts to last-minute saves, they unpack what it really takes to keep momentum going. With their usual mix of sharp insights and dry humor, they reveal the inner workings of startup life, where every deal co...

Remember to like and subscribe to our channel! Want to get to know us a little better? Check us out on LinkedIn: / doughaines / samsrichard You can also find out more about MOHARA and Kalium at our company websites:https://mohara.co/https://kalium.co.uk/

2025 marks the start of a fresh chapter, and here at BWM, we’re diving into our January revenue to set the tone for the year ahead. In today’s episode, Doug & Rich explore strategies to attract more clients, build a sustainable pipeline, and secure ongoing investments to fuel growth throughout your business. Remember to like and subscribe to our channel! Want to get to know us a little better?...

Doug outlines his ambitious revenue targets for 2025 and shares how he plans to hit them, while Rich delves into practical referral network strategies, sprinkling in a healthy dose of the usual business banter along the way. Remember to like and subscribe to our channel! Want to get to know us a little better? Check us out on LinkedIn: / doughaines / samsrichard You can also find out more about MO...

Doug talks about losing two big clients and how this seasonal churn seems to happen every year, while, Rich talks about his cash flow issues. Remember to like and subscribe to our channel! Want to get to know us a little better? Check us out on LinkedIn: / doughaines / samsrichard You can also find out more about MOHARA and Kalium at our company websites:https://mohara.co/https://kalium.co.uk/

Welcome to episode one of Founders Therapy. Today Rich and Doug take a look at AI and the wild impact it is having on both of their companies. Remember to like and subscribe to our channel! Want to get to know us a little better? Check us out on LinkedIn: / doughaines / samsrichard You can also find out more about MOHARA and Kalium at our company websites: https://mohara.co/ https://kalium.co.uk/...