eComm Chats Happy Hour

Sponsor: ⁠⁠⁠⁠⁠Flocksy Sarah Fitzgerald of Flocksy joins the podcast to talk about how she thinks about building string, productive business partnerships and Mike gets chaotic with some Google AI overview topics.

Sponsor: ⁠⁠⁠⁠Flocksy Jason Greenwood of Greenwood consulting joins the pod to explore the new pressures of B2B suppliers are facing to incorporate eCommerce infrastructure into the supply-side ecosystem.

Sponsor: ⁠⁠⁠Flocksy Nikita Vakhrushev, CEO of Aspekt Agency , joins the show to talk email and SMS best practices (and what to avoid) in eCommerce. What problems does email and SMS help solve for eCommerce brands? How should they fit into the larger digital omni-channel?

Sponsor: ⁠⁠Flocksy Project Managers Brooke Baker and Deanna Gomez from creative agency Flocksy share how to manage a creative team - connecting creativity with agile project management to achieve better results faster in your marketing ecosystem.

Sponsor: ⁠Flocksy In this episode we welcomed back Drew Himel, CEO of Fireside Digital, to discuss the latest trends and strategies in conversion rate optimization (CRO). Drew shared insights from his 17 years in the digital space, highlighting the evolution of Fireside Digital and their focus on optimizing conversion rates and customer lifecycle marketing for e-commerce brands. Drew emphasized th...

Sponsor: Flocksy In this episode we take a break from our usual guest lineup to have an insightful conversation with our CEO, Lee Roque. We dive into the rapidly evolving landscape of SEO and AI, discussing the recent Rakuten Optimism event in San Diego and the significant changes happening in the industry. Industry Changes and AI Integration: Lee shares his experiences from the Rakuten Optimism e...

Sponsor: Flocksy In this episode of the Ecomm Chats Happy Hour podcast, I had the pleasure of chatting with Charles Ryan, COO and co-founder of our creative partner, Flocksy. We delved into the nuanced differences between creative operations and creative direction, a topic that has been generating a lot of buzz, especially among our clients at Finch. Charles provided a comprehensive definition of...

Sebastian Herz of Zignify joins the pod to showcase how eCommerce brands can build a profit flywheel by saving on sourcing costs and using that windfall to fund more marketing & sales. Sponsor: Flocksy

Check out our sponsor, Flocksy: www.flocksy.com Sarah Fitzgerald of Flocksy joins the show to discuss how brands should think about appealing to Gen Z: Be authentic, they can sniff out a sales pitch better than anyone. Address them on a personal level. Let them see inside your company instead of letting influencers speak for you. We kicked off the conversation with an introduction to Flocksy, a co...

Chris Shipferling of GW Partners joins Mike to discuss the capital market for eCommerce brands in 2024. What makes a "great company?" When should brands look to sell? What do buyers look for in a brand? In tight capital markets, it may not be possible to sell your brand. But building a brand that's attractive to buyers is the same as building a profitable brand. Chris kicked off the...

SMS has become what email marketing used to be for eCommerce brands - a trusted, high-response rate channel that, when used correctly, can boost all of the important metrics for D2C brands. Ben Billups joins the pod to tell us how it works.

Join Mike on this special episode of Happy Hour as he recaps the Phoenix eCommerce Summit event. Learn what vendors and brands are focusing on, worrying about, and excited for in 2024 via interviews from the event.

In part 4 of this 6-part series covering the Customer Journey of eCommerce, Mike & Nevin cover the big shiny stage - the lead singer of the band - the Purchase Stage. Time to make some money.

In part 3 of this 6-part series Mike & Nevin cover the Consideration stage of the Customer Journey in eCommerce. This is where you take that audience you built in the Awareness stage and start giving them reasons to pick your product over others. Hey Weekenders! It's your host here with a quick recap of our latest episode where we dove deep into the consideration phase of the customer jour...

Amazon is the king of the walled garden in eCommerce. Learn how brands can use the insights and automations of ZonGuru to outperform the competition and grow sustainably. Episode Summary: The Intersection of PPC and Organic Growth on Amazon with Jon Tilly Welcome back, weekenders! In this episode, we had the pleasure of chatting with Jon Tilly, the CEO of Zonguru, a company that provides a suite o...

In part 2 of this 6-part series Mike & Nevin dig into the Awareness stage of the Customer Journey. How do you get your brand in front of a large, interested audience without blowing through budgets? Also, what's happened to the Snoop Dogg/Solo Stove partnership? Episode Summary: The Importance of Brand Awareness in Marketing In this episode of our marketing miniseries, we delve into the cr...

In this episode, Nevin and Mike kick off a 6-part series discussing the customer journey for eCommerce marketing. It's the engine that fuels sustainable growth for brands.

Finch CEO, Lee Roquet, joins the pod to kick off 2024. We take a look at some of the lessons learned in eCommerce in 2023 and make some predictions about what we expect to see in 2024.

Mike went to an event in Nashville called eCommerce Summit. He runs through the main topics and some key takeaways as Nevin validates and adds on-the-ground evidence to evaluate the claims.

Part 2 of the BFCM/Q4 eCommerce prep series. Mike & Nevin discuss how you should by thinking about promotions and segmentation to encourage higher margins and volume. According to the episode, it is crucial for brands to ensure that customers feel confident in their choice of choosing their brand, not just during the Q4 period, but throughout the year. The episode emphasizes that the experienc...

Mike and Nevin look at the brand new spending holiday Amazon made up this year: Big Deal Days. What did we learn with Finch clients and what does the data tell? The episode focuses heavily on tactical strategies for Prime Day and Black Friday, with the host providing a heads up to the listeners. While acknowledging the episode's tactical nature, the host also encourages listeners to revisit th...

George Ryan, Flocksy CMO, joins the pod to discuss where the world of creative is going in 2024. Flocksy is a flat-rate creative design company that thrives on helping clients stand out in an era of sea of AI-generated, uninspiring creative. According to the episode, there has been a significant increase in the popularity of short-form video content, with people heavily leaning into platforms like...

Let's get caught up on some eCommerce news. Amazon is in hot water with the FTC which alleges the company purposely flooded the market with junk ads to drive up prices for advertisers. On a happier note, the OpenAI Dev Day was amazing. Nevin gave the new tools a try and was amazed by the new capabilities. In this episode, the hosts delve into the transformative impact of AI technology, particu...

Nevin and Mike break down how eCommerce brands should think about setting goals for Black Friday. How should you allocate budget throughout the funnel? Net new vs. Re-engagement? The your data will tell you the story and help you make the right decisions, as long as you know what you're looking at. In this episode, the hosts discuss the importance of finding the right balance between acquiring...

Let's talk about a touchy marketing topic: Branded Keywords. Mike and Nevin discuss some misconceptions about how brands and marketers should be thinking about and using their owned keywords. What happens when a larger brand starts to bid on your branded keywords? What are the best ways to get the most out of them? In this podcast, the hosts, Mike Mardis and Nevin Zevell, discuss the importanc...