Digi-Talks

Earning her stripes from the ground up, Taylor Martin puts her strong communication and management skills to work each day, overseeing the team, the studio and the project’s within it as Studio Manager. Taylor talks us through her journey and her intimate understanding of such a diverse range of projects and how she best works with her team of creatives. We discuss the challenges around commu...

With both expertise in traditional and digital marketing, Natalie is passionate about the importance of a well-rounded campaign and loves to make some noise. With over 22 years experience in advertising, Natalie Renna is the director at Mercy Me Marketing here in Adelaide, representing both a local & national client base. She talks us through the shift from traditional to digital, the change i...

With a career spanning well over 10 years, James Trenerry is an icon in the fitness industry. Having led a number of multi-award-winning studios and back-to-back studios of the year, James certainly knows what it takes to build a powerful community. James created PLATFRM; the home of Australia’s first Run + Weights and Strength-based Reformer group workouts in 2021 and continues to demonstrate his...

Increasing customer satisfaction, with a focus on generating leads and increasing income - sounds pretty good, hey? That's where Mikaela Barke and her tool kit of digital experience come in. With over 12 years working across multiple disciplines, Mikaela is now putting it all into action with her own photography business Never Never. We talk through the importance of echoing real life customer que...

Fascinated with human behaviour and how attention, trust and value drive business success, it's no surprise that Jared Brown was once named one of the 2019 Leaders In eCommerce Top 100 All-Stars. Jared talks us through what makes a sound E-Commerce strategy, the importance of nurturing your customer and how to differentiate your brand on the global stage. We hope you love what you hear - so much s...

With a career spanning over 20 years, Tania Cavaiuolo has led national teams, digital transformation, and national multi-million dollar advertising and PR campaigns. Driven by data, Tania talks us through the importance of testing and listening to the data to make smarter decisions, the need to bring back a focus on brand sentiment, and of course, some cake analogies. Tania shares her inspira...

Dave Lawson’s name is synonymous with the design and hospitality scene, having created some of Adelaide's most iconic hospitality brand identities. From here to London and everywhere in between, Dave shares his career journey and his biggest learnings along the way. He talks us through meaningful design, creating creative space and managing mental health in the creative industry. We hope you love...

A love for all things beauty, Caitlin combines her passion with her marketing skills as Marketing Manager at global brand, Neora. Caitlin talks us through her specific experience in the industry and the changes she has seen over the years. She highlights the shifts in consumer spending, impacts of legislation on marketing in the beauty industry and what this means for influencers and partnerships....

Property is in his DNA and as the Director of Identity Marketing, Steve Osborn certainly knows how to make a brand stand out from the crowd. With a focus on brands with purpose, Steve talks us through his client discovery process, what makes a great property brand, and the mistakes he sees far too often. We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star re...

Spending her days mentoring women in business and leadership, organising high-profile media opportunities for her clients, and running workshops or working on projects that specifically increase the visibility of women, Amy Springhall is a multi-talented communications professional. She talks us through a people-first communication strategy, how to develop a LinkedIn strategy that is authentic to...

What better way to wrap up 2022 than with the man who made Digi-Talks possible. Professionally known as M4SONIC, Nick has previously released music on Sony Music, Ultra Music, Laidback Lukes Mixmash Records, and his own record label Global League. He now runs Adelaide-based, Matrix Media where we record Digi-Talks each week. We talk through what it takes to create a successful podcast, a bit...

Something a bit different for one of our final instalments for 2022 - this week Natalie's joined by Coby Baker-Hutton, Marketing Manager at Digitale to talk about her journey from Uni to a career in marketing at the ripe age of 23. Coby shares what surprised her the most about entering the workforce, how she got a foot in the door, and what a day for her at Digitale actually looks like. We ho...

A marketer's learning is never done and Elly Deegan is no exception. Continuing to build her skillset whilst working in marketing roles at some of Adelaide's leading organisations, Elly is not afraid to keep learning to continue her growth. She talks us through the importance of mentorship, building strong teams, and understanding your customer deeply to market a hospitality venue successfully. Sh...

Scientist, turned writer, turned digital strategist - this week's guest, James Byrne has done it all. With a deep understanding of digital strategy, James is a humble Account Manager who knows how to work with his clients to solve their problems and achieve an ideal outcome. He talks us through the highs and lows of being client-facing and building the confidence to have the not so fun conversatio...

A perfect example of why giving something different a go is the best way to find your dream career - Heidi Vine has not shied away from work experience and getting her hands dirty to find her passion for real estate marketing. As the marketing manager for Australia's leading real estate agency, Harris Real Estate - Heidi talks us through how the real estate space has changed during her career, mar...

How do you start a career in production? Well, Thomas Schaefer shares his career journey to date as our youngest guest on Digi-Talks. Having worked across all different film and video mediums, Thomas talks us through falling into a niche and moving out of one, the growth of digital and the impact on client expectations and the need for strategy. As the Director at Stepney Studios, Thomas knows how...

On this week's episode, we deep dive into what makes people tick, click and add to cart with E-Commerce Specialist Lily Hargreaves. She shares how E-Commerce in 2022 is so much more than just managing a website with a shop - it's about forecasting, creating a seamless customer experience, testing (always testing) and getting into the mind of your target customer. We talk through how social media a...

A born philanthropist, Andrew Sabatino has led some of Australia's most successful fundraisers. He talks us through how he has seen the philanthropic marketing space change throughout his career and time in Adelaide, Sydney & London having worked with some of the world's largest non for profits. Passionate about marketing with purpose, Andrew has grown a team of 50 passionate marketers at his...

Business and marketing - the two go hand in hand as Sarah McArdle shares with us on this week's episode. From agency to in-house, Sarah has worked on both sides of the fence and has embraced the need to upskill throughout her career as the marketing sphere evolves. She talks us through how best to utilise business insights to drive a purpose-led marketing strategy, the advantages of organisational...

With a passion for purpose led marketing and meaningful content, Carlea Atkins has a deep understanding of building brands and the intricacies of the digital sphere. As the owner of Consume Studio here in Adelaide, Carlea prides herself on having created a space for brands and individuals who share her commitment to sustainability. We talk through brands with social responsibility, greenwashing an...

Ask Chris Whitbread and he'll tell you he knows it all - thanks to Google. He's seen the shifts within the Google sphere for many years but one thing that remains the same is his focus on the best possible outcome for his clients. Chris talks us through the importance of being a specialist, why taking the time to set your Google account up properly in the first place matters and taking the time to...

What better way to kick off Season 2 than with Nicole Burton & Thea Petros to give us a rundown of the media world and the future of networking. There's no denying that digital has forced traditional outlets to prioritise data but how can we forget creative, impactful campaigns. Nicole & Thea talk us through the importance of a holistic marketing strategy, prioritising meaningful clie...

For our last episode of Season 1 we were joined by no other than Mal Chia. As an award-winning consultant CMO and e-commerce advisor, he helps brands grow profitably and sustainably. Mal refers to himself as a reformed performance marketer, living at the intersection of data, brand and strategy. He takes us back in time where his journey began and talks us through what makes a strong e-commer...

A way with words like no other, Hannah Pendlebury has worked across digital, PR & social media over the years. As a copywriter, she understands how to identify your target audience and speak to them in the way that they best receive information and to evoke the ideal action. Hannah talks us through the art of copywriting, backing yourself and your creative process and why sometimes it pays to...

Luke Jamieson knows the world wide web like the back of his hand and has witnessed the progression from dial-up internet to the mobile-first movement. Having built websites since the dawn of notepad, learning SEO when Google was new, and entering the data revolution head-on. Luke talks us through what makes an effective website, nurturing your community through the digital landscape, and the futur...