DesignRush Podcast

How do you choose the right marketing agency for your business? And how can you tell whether an agency will deliver measurable growth or simply waste your marketing budget? In this episode of the DesignRush Podcast, David Gaz, Founder and CEO of The Bureau of Small Projects, shares how businesses can choose the right marketing agency, avoid costly hiring mistakes, and build partnerships that gener...

Why doesn't ranking #1 on Google guarantee more revenue? And how can businesses turn SEO visibility into customer trust, qualified leads, and measurable business growth? In this episode of the DesignRush Podcast, Adam Heitzman, Co-Founder and Managing Partner of HigherVisibility, joins the conversation to explain why high Google rankings and increasing organic traffic don't necessarily translate i...

Is AI making advertising better, faster, and cheaper, or is it compromising creative quality? Michael Bismuth and Kev Cohen, co-founders of cuz., explain how generative AI is transforming advertising and commercial production. Drawing on their work with DKNY, Karl Lagerfeld, and Jimmy Butler’s BIGFACE, they reveal why AI alone cannot create great campaigns, why creative direction and human experti...

Why workplace culture matters more than salary. We analyze the leadership strategies that actually boost employee commitment. High turnover often stems from a disconnect between business objectives and team well-being. Dr. Todd Dewett breaks down how specific leadership strategies can bridge this gap, proving that salary is rarely the primary driver of retention. We explore how fostering psycholog...

How do you get your brand into the answers generated by ChatGPT, Gemini, Perplexity, and other AI search platforms? In this episode of the DesignRush Podcast, Delia Rowland, Head of Content at Noble, explains how AI search is transforming brand visibility, why traditional Google rankings are no longer enough, and how third-party mentions influence which brands AI platforms cite and recommend. Draw...

How do you build a successful business through relationships, referrals, and genuine human connection?  In this episode, Claudine Pohl, founder of Lemoneight, shares the lessons she learned from scaling businesses internationally, launching Lemoneight during COVID, and building a company that has worked with clients across the global cruise and tourism industry.  Claudine explains how Lemoneight r...

What can BuzzFeed, ClickUp, and the future of B2B marketing teach us about building an audience you actually own?  In this episode of the DesignRush Podcast, Kia sits down with Melissa Rosenthal, Co-Founder of Outlever, to discuss platform dependence, organic reach, creative strategy, B2B marketing, AI-generated content, and owned media.  Melissa shares lessons from her time at BuzzFeed, Cheddar,...

Is the traditional B2B marketing playbook still working? HubSpot CMO Kipp Bodnar joins the DesignRush Podcast to explain why AI marketing is changing the rules, but human judgment still matters. From the Loop Marketing Framework to AI-native teams and marketing automation, Bodnar explores how companies can experiment faster, improve the quality of their work, and adapt without sacrificing creativi...

Is AI for business actually worth the hype? Learn how to move past the prototype phase and determine if your project will yield real results.  Jeff Finkelstein, founder of Customer Paradigm, joins us to break down the practical realities of deploying new tools. Many companies struggle with scaling their AI investments, often getting stuck in the testing phase without a clear path to production. Th...

Is hyper-targeting actually hurting your ad performance? Learn how to fix your creative strategy with lessons from industry veteran Mack Reynolds. Mack Reynolds, SVP of Global Creative Strategy at Shuttlerock, breaks down the tension between data-driven targeting and creative originality. Whether you are at a startup or a global brand, you need to know how to turn business challenges into actionab...

Discover more marketing insights and top agencies at https://www.designrush.com  Lisa Robbin Young has spent over three decades evolving Ark Entertainment Media, steering the business through market shifts, rapid expansion phases, and major strategic pivots.  DesignRush Podcast host Kia Johnson speaks with Lisa about the operational frameworks behind long-term business growth, including how Ark do...

Discover more marketing insights and top agencies at https://www.designrush.com/?utm_source=youtube&utm_medium=social&utm_campaign=2026-q3-podcast-episode-ep150  Aditude reached $5 million in annual subscription revenue in roughly 18 months without a sales team.  Founder and CEO Jared Siegal explains the business decisions that made that growth possible. DesignRush Podcast host Kia Johnson...

Discover more marketing insights and top agencies at https://www.designrush.com  DesignRush Podcast host Kia Johnson speaks with Seventh Bear founder and Content Marketing Institute Chief Strategy Advisor Robert Rose about how to build through disruption, turn expertise into a business advantage, and recognize when the strategy that got you this far needs to change. Rose shares how the dot-com cra...

In this DesignRush news brief, we break down Instagram’s first wordmark refresh in a decade, from Adam Mosseri’s rollout of Instagram Pan and Mono to the internet’s “InstaXam” legibility backlash. More importantly, we unpack the business lessons behind protecting visual equity, the risks of changing familiar brand assets, and why leaving Instagram’s iconic gradient camera untouched may have helped...

Discover more marketing insights and top agencies at  https://www.designrush.com  DesignRush Podcast host Kia Johnson speaks with Updraft Brand Founder and former Just Eat CMO Mat Braddy about why brands lose customers when marketing starts with what the company wants to say instead of what people care about. Braddy also shares how creative freedom influenced Just Eat’s brand voice, why CEOs and b...

Domino’s is offering customers a $5 coupon to test its redesigned app and website, turning a product rollout into a customer participation campaign. This DesignRush Brief explores how the brand uses immediate rewards, optional feedback, and a follow-up digital order to build goodwill, improve the user experience, and encourage repeat business.

This DesignRush Brief explores how AI-powered search is changing traditional SEO, why declining organic traffic is not always a negative sign, and what businesses need to do to stay visible across search engines and answer platforms. Discover why hybrid search, higher-intent traffic, stronger technical foundations, and revenue-focused metrics are becoming essential for modern search strategy.

Discover more marketing insights and top agencies at  https://www.designrush.com  When Senna Bayasgalan became the first Chief Marketing Officer in b1BANK’s history, she did not begin with a campaign. She spent her first months speaking with bankers, clients, leaders, and local communities across Louisiana and Texas. In this episode of the DesignRush Podcast, host Kia Johnson speaks with Senna, wh...

Companies keep publishing articles while the pages closest to revenue remain outdated. Andy Crestodina explains why improving sales pages, calls to action, proof, and objection handling can generate demand faster than producing content. Discover how to accelerate your brand’s growth at https://www.designrush.com?utm_source=youtube&utm_medium=social&utm_campaign=2026-q3-episode-146-andy-cre...

Discover more marketing insights and top agencies at https://www.designrush.com A B2B fintech company had a 97 percent customer retention rate and was certain its customers were loyal. When Carla Johnson interviewed those customers, every one said the same thing: if a competitor offered the same thing, they would switch in a heartbeat. Carla Johnson, founder of RE:Think Labs and a 10-time author,...

Most B2B teams test subject lines and CTAs, Woodpecker.co CEO Margaret Sikora says that only moves results 5–10%. Targeting and offer changes move them 50–100x. Margaret Sikora went from Junior Customer Support Specialist in 2017 to CEO of Woodpecker.co in 2024, the cold email platform obsessed with deliverability. In this episode with host Kia Johnson, she gives the full A-to-Z operating system b...

Discover how to accelerate your brand’s discovery and growth at https://www.designrush.com In this episode of the DesignRush Podcast, host Kia Johnson sits down with Steve Turner, Founder of Solomon Turner PR. We break down the practical business blueprints used to launch tech brands, establish top-of-mind awareness, and drive direct sales revenue. You will learn: Why building early market trust i...

M&M’s did not just place a product inside Love Island USA. It stepped into the villa, borrowed the show’s confessional format, and turned its iconic Spokescandies into part of the drama. In this episode, we break down how M&M’s Hideaway campaign became a modern marketing masterclass by blending reality TV, fandom behavior, social media, pause ads, watch parties, and on-demand delivery into...

Your next buyer may form an opinion about your brand before they ever visit your website. In the age of ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews, companies are no longer judged only by what they publish, but by how AI systems interpret, summarize, and recommend them. In this episode of the DesignRush Podcast, host Kia Johnson sits down with Jordan Brannon, President and Co-Foun...

Discover more marketing insights and top agencies at https://www.designrush.com Local search is no longer just a visibility channel. For franchise systems and multi-location brands, weak local SEO, missing content, fragmented data, and disconnected tech stacks can quietly drain revenue before leaders see the problem in performance reports. In this episode of the DesignRush Podcast, host Kia Johnso...