Deconstructing Data

We're looking forward to welcoming Chris Rodgers, Founder and CEO of Colorado SEO Pros on to Deconstructing Data this week.   We'll be talking all about SEO, enterprise SEO and more!  You won't want to miss it.   Timestamps:  0:00 Intro Music  0:36 Introducing Chris Rodgers  7:36 The Value of SEO and Enterprise SEO  10:46 Measuring SEO and Google Analytics 4&nbsp...

This week David and Jessie will be speaking with Damian from Affinity Solution about outcome driven marketing through data and a future in which actual consumer purchase media metrics lead innovation within the evolving cross channel media measurement space. We'll hear about the new type of innovation Affinity Solutions is driving in the media measurement landscape and Damian's vision for purchase...

You won't want to miss hearing about Hinge's latest research reports: 2022 Inside the Buyer's Brain, 2022 High Growth Study.   We'll do just that on this 32nd episode of the Deconstructing Data podcast.   Our guest Elizabeth Harr will be taking us through it.    Elizabeth is an accomplished entrepreneur and executive specializing in brand management and growth strategies for pr...

Have you heard of the word "Interoperable" in advertising??? The VP of Advanced Media & Advertising at Xperi Corporation (TiVo), Fariba Zamaniya joins David, Jessie, & Adam on today's Deconstructing Data Podcast to teach us about the Interoperable Future for Linear and Connected TV.   Timestamps:  0:00 Intro Music  0:37 Introducing Fariba Zamaniyan  2:09 Tips For Optimi...

Annmarie Turpin leads Ocean Media’s data analytics, performance measurement, and technological development initiatives.   With a keen focus on preserving the integrity of analytics and a passion for strategically leveraging data, Annmarie has forged Ocean’s path since 2009.  We're excited to talk to Annmarie about the application of ad-campaign and media analytics for client success...

We're excited to talk with James Williams with Ad Hype TV this week on Deconstructing Data. We'll be diving into how iOS 14.5 and limited data is disproportionately affecting small to midsize advertisers more than large fortune 500 advertisers. We'll also cover why 1st party consumer data is so valuable for businesses. Finally, we'll cover how data has transformed TV advertising from audience targ...

DeVaris Brown is a product executive with the ability to build and lead high-performing teams, develop and execute company-wide strategy, and create experiences that resonate with a wide range of customers.  He is the CEO and Co-Founder of Meroxa which helps enable teams of any size and expertise to build and leverage real time data infrastructure in minutes not months.   Some of the top...

Join us as we chat with John Baudino - Global Partners and Alliance Leader at Treasure Data.  In this episode, we discuss the power of first-party customer data, making the most of your data, identity resolution, and so much more! Timestamps:  0:00 Intro Music  0:53 Introducing John Baudino  5:50 The Power Of First Party Customer Data  15:21 Identity Resolution  25:37...

Jesse Ouellette, Founder of LeadMagic joins us today to deconstruct sever-side tracking, open pixel, and breaking down where marketers can improve with Google, Facebook, and LinkedIn analytics.  We'll also be discussing bulk email campaigns and providing tips you won't want to miss.  And lastly, Jesse will also be sharing his favorite tools from his tech stack.   Timestamps:&nb...

Join us as we chat with Sharad Varshney - Founder and CEO at OvalEdge.  In this episode, we discuss the importance of data governance, trends in data management, tech stack tools, and much more! As a founder, Sharad Varshney believed that employees from marketing, sales, IT, human resources, and other departments, could do their jobs better if they could develop insights from data across the...

Join us as we chat with Fariba Zaminiyan - VP of Advanced Media and Advertising @ TiVo.  In this episode, we chat about the first-party data and the death of cookies, thoughts on political advertising, the importance of deterministic data, and so much more! Timestamps:  0:00 Intro   0:50 Introducing Fariba Zamaniya  5:43 Political Segments And Channels In 2022  15:46 Adver...

John Loury is the President of CAUSE+EFFECT Strategy. He is a data-driven senior executive with an entrepreneurial spirit. John has a keen sense of understanding complex business challenges and leading teams in a strategic, collaborative, and accountable fashion to solve them.    The Co-Hosts David Finkelstein, Jessie Lizak and Josh Morgan along with John will cover all sorts of fun data...

Matt Hertig, CEO and Co-Founder of ChannelMix, joins us as we chat about fueling machine learning through quality data, adapting analytics without the use of third-party data, new marketing data and tracking strategies, and so much more! Timestamps:  0:00 Intro   0:42 Introducing Matt Hertig  5:30 3rd-Party Cookies Are Detrimental  15:26 New Marketing Data & Tracking Strate...

In this episode, we sit down with Jay Bartot - CEO and Cofounder of Zeitworks. Jay guides us through discussions in the challenges of collecting quality data in ML/AI, machine learning and reproducibility, tech tools that help with the utilization of machine learning, and so much more! Timestamps:  0:00 Intro   0:35 Introducing Jay Bartot  6:58 What Is Zeitworks?  9:52 Data Fue...

In this episode, Olivia Tsang - Director of Growth Marketing at Fraction covers the evolution and best practices of B2C SMS and email marketing, ad optimization and avoiding bots, the future of building ad audiences, and so much more! Timestamps:  0:00 Intro   0:25 Introducing Olivia Tsang  2:13 Tips For Email & SMS Marketing  16:52 The Future Of Paid Digital Advertising&nb...

In this episode, we sit down with David Tiberia - VP at BlueWater Media.  Topics include Data-based decision making in DTC advertising, best practices in multi-channel advertising, visualization platforms, and much more!

In this episode, we sit down with Pasha Irshad - CoFounder of Shape and Scale.  Topics include: Collecting zero-party data with authentic experiences, B2B vs B2C in building trust with buyers, the challenges of marketing globally, and so much more!

In this episode, we sit down with Michael Steele - CEO of FlyWheel.  Topics discussed include: Building Ad Audiences, Cookie Depreciation, the Future of Data in Advertising, and so much more!

In this episode, we chat with David Whiting - General Manager and U.S. Lead of CommsTech Solutions at Edelman. Topics include: Communications functions with marketing teams as it relates to data and analytics, mistakes in integrated communications, the future of data in communications, and so much more!

In this episode, we chat with Nina Wornhoff - Senior Data Scientist at Change Research.  Topics include: Building predictive models and customized data analysis, how political campaigns collect and analyze quality data while reducing poor data, targeting in paid media campaigns, and more!

In this episode, we chat with Ruth Barr Ready, CEO of Upbuild, about marketing strategies wthout the use of 3rd party cookies, strategies for SEO, and data points in optimizing websites. 

In this episode, we sit down with Camela Thompson - VP of Marketing at CaliberMind.  Topics include:  how her experience in revenue operations influenced her approach to marketing, challenges with first-party data, building identity graphs, and more!

In this episode, we sit down with Matthew Barnett - CEO/Founder of Bonjoro.  Topics include: product user data depreciation, targeting with accuracy, mistakes with data storage, and so much more.

In this episode, we sit down with Gabe Fabius and Joshua Dern - COO and CEO of Pickaxe.  Topics include GTM strategies, using data to improve the ad experience, the future of marketing and advertising, and so much more!

In this episode, Evan Chaisson goes over using customer data to create better products, machine learning algorithms, building audiences, and so much more.