ctrl+alt+PR

A public relations program isn't something you build out once. It's an operating system you never stop updating. In this episode, Amber and Erick sit down with Gini Dietrich, founder of Spin Sucks and creator of the PESO® Model, to unpack what actually changes when AI enters communications and what a decade-old prediction about PR got right. Gini breaks down why the PESO® Model evolved from a stat...

AI video isn't coming. It's already rewriting production, marketing, and creative work in real time. In this episode, Amber and Erick sit down with Bob Demello, VP, Creative Director of Video at Relevate Health, to unpack what happens when generative video tools become good enough to blur the line between production workflow and synthetic reality. Bob breaks down how AI is already cutting producti...

Deepfakes aren't just a strange concept. They're a present-day brand liability, a cybersecurity crisis, and a PR nightmare waiting to happen. In this episode, Amber and Erick sit down with Josh McKenty, CEO of PolyGuard AI and co-founder of OpenStack, to get tactical about synthetic media, AI fraud, content, and digital identity verification. Josh explains why every deepfake detection tool is alre...

Welcome to Ctrl+Alt+PR, the show where communications meets technology (and neither side comes out unscathed.) Every episode, Amber Krasinski (founder, media literacy nerd, and comms pro) and Erick Grau (founder, CEO, and AI early adopter) pull back the curtain on the conversations that PR, marketing, and tech people should already be having. Deepfakes. AI fraud. Digital identity. Brand visibility...