Creator Club Business Podcast

When we work as the amateur, we're driven by our emotions. We feel we have to overcome fear, before we can move forward with our mission. When we show up as the professional, we know that the fear never goes away. There is always resistance. We follow a process and do the work anyway.

Fiona Morris is the founder of Start My Cleaning Biz and Grow My Cleaning Biz. She is a coach and educator for cleaning business owners, helping them to grow their business. Fiona has created a suite of courses, a coaching program, and is also a consultant and brand ambassador. She also runs a cleaning business with an awesome team. In this episode we hear Fiona's story and journey to seven figure...

It's common to get stuck in small business and not get much done. It's not that there's a shortage of ideas, but rather that there are too many ideas, and not enough follow through. There are all kinds of productivity tools you can use. But sometimes, when you are overwhelmed, all of that is too much. In this episode we talk about a 'contra' view on this. You can use it to create early momentum, a...

Kahn Sandy and Nikki Salter are part owners in Hybrid Training Center, a martial arts / S&C gym in Tasmania that they grew from 30 to over 250 members. They also run Monkey Motion 30 Day Challenges four times per year, creating a community of healthy and like minded people locally and abroad. Both Kahn and Nikki have a huge background in health and wellness including CrossFit and martial arts....

In this episode we talk through a couple of key points to keep in mind for your sales and marketing for both email, and social media. When we meet most coaches and creative business owners, they usually are 'on' social media, but don't have a clear plan. They consume more than they would like, and aren't building out their unique world or sharing their story. Some have an email list, but aren't us...

Demonstration value, or "show don't tell" is a powerful tool for creating vision and selling. In this episode we talk about different ways to bring this into your work, helping you create a compelling sales process. Client Attractors Download: https://creatorclubtools.ck.page/c39158c1b7

Kate Gordon is a CrossFit athlete, coach and multiple business owner / entrepreneur. In this conversation we learn about Kate's backstory, her journey into business and also her approach to goal setting, growth and mentors. We also cover social media and find out how Kate uses this for business and her own personal experiment and journey. This episode will inspire you to think bigger, and share yo...

The thoughts and emotions that you carry into your selling play an important role. Your wants, desires, or needs 'project' onto the person you are speaking with, and will change the outcome of the sale. Emotions are normal - we all have them - and regardless of what we do, they will come into our sales process. But being aware of this, and understanding how we can work with them is important. In t...

In this episode we have a livestream recording with Ben Greenwood, the founder of Race Ready Offroad Coaching. Ben has built a strength and mobility focused coaching program for moto and offroad riders globally. He also runs Race Ready camps, and a regular podcast. We cover the origin story of the business, how he used organic content to build his business, and challenges he has overcome along the...

In this episode I share some ways I personally consume content. This is an important subject for business owners. What we consume can play a huge role in how and what we think and create (and can fuel creativity), but it can also be a slippery slope with distraction or avoidance. I cover three personal strategies that have helped me over the years.

In this episode we talk to Frances Brown from FKB Physio. Frances is building her physiotherapy practice in Brisbane, Australia. Frances integrates a strong belief in the resilience of the human body with strength training and bone density classes to help clients of all ages not just recover or rehabilitate from injuries or niggles, but realise their own potential and resilience. You can connect w...

In this episode we talk about the importance of sharing your story. This is something you can do openly, or more subtly throughout your other work. You can apply it to your personal story, or, your business back-story. Both can help you build a massive amount of connection, trust, and engagement with the people you work with.

In this episode we talk to Clare O'Hara, an artist based in Newcastle, Australia. We learn about Clare's back story, the work ethic she developed early in life, and also her recent solo exhibition, 'Zest'. You can connect with Clare on instagram: @clareoharaart

Hugo Cranswick is the creator of Valkyrie Gym in Newcastle. In this episode, we learn how he went from personal trainer to gym owner, and how he's built such a strong and unique community. We also find out about Hugo's training methods, and how Valkyrie is helping people get stronger, have fun, and be a part of something cool. Connect with Hugo on his instagram: https://www.instagram.com/valkyrien...

This is a special episode today, as our guest is Ruby Marsh, who is my wife and co-conspirator in Creator Club. Creator Club has recently passed the one year mark, so we are doing a little 'behind the scenes' episode. Inside we talk about: How we learned to work together Tools we use to still have a great marriage despite being in the same business Some background on how we split tasks, or roles

In this episode we talk to Natalie van der Merwe, the creator of On Home Ground. On Home Ground is a values based design and education consultancy. Specialising in off-grid and eco-effective homes, Natalie helps people with their vision for where they want to live, and realise that vision through the design and build phase. In this episode we hear Natalie's story behind how she got started in busi...

The 'Builder' is the third level in the Creator Pathway. This is $10k+ per month recurring in your business. In this episode we talk about the key tasks and challenges that you may face as a builder. If you're working to this level, this episode can help you see what's up ahead. If you're already here, it can help you dial things in, and look forward to the next level as the 'Producer'. You can fi...

Nick White is a life coach and the creator of the Happy Human Project. In this episode we talk about his journey from corporate life and a pessimistic mindset, to building his business and thinking in possibility. We discuss how he made this flip, and how he's embraced becoming an "organiser" and using offline and online events and groups for building awareness and trust as a business ow...

A lot of coaches and creative business owners get into their work by following their passion. And this is great, it gives a strong emotional story to the business. But we need to also see that at some stage, the business needs to make money. This will happen at different times for different businesses (getting clear on offer, learning to sell, finding market fit). Regardless of where you are, you...

In this episode we talk with Ashley Taylor, from Emay Services who provide back-end solutions and business support for coaches. They also help coaches create a great brand through graphic design services. Ashley and the team at Emay are growing quickly, and at this time, they are less than one year old. In this episode we cover: Ashley's personal story and journey into business How she saw such a...

You're going to have challenging periods in your business that can bring up some struggles. It's part of the journey. And, the question is what happens next? Ultimately, your quality of thinking is going to be transmitted into every aspect of your business. So we need to pay attention. In this episode we talk about two steps that can help: Energy balance, and Reframing thought structures

In this episode we talk with teacher, Pilates and mobility studio creator Jess Romano. Jess is the creator of Go Slö Studio in Perth, Western Australia, and she is carving a unique path in her industry. In a world that is so fast paced - fast food, fast fashion, and fast track programming, Jess saw an opportunity. With Go Slö studio, she created a space for people to learn at their own pace, and b...

In this episode we are talking about the ‘Visionary’ level in your business.   This is the second revenue band in the Creator Pathway, and is aligned with $5k to $10k of recurring revenue in your business.   The ‘Visionary’ level is super exciting. You have a proof of concept for the offer, and you’re taking serious steps to grow the business.   In this episode we cover:   General differences betw...

In this episode, John introduces vision based selling.   Vision leads everything, including how you enrol clients into your coaching or creative business. This makes vision based selling the only truly humanised approach to sales, that always leads to the right outcome, reduces your stress, and is much more enjoyable for everyone. As you learn to bring this into your business, you'll never need to...

Gemma Hanley is a self-expression coach for women who want to connect to their emotions and freely communicate their desires. She teaches women how to create trust and intimacy with themselves and in their relationships.   In this episode, we talk to Gemma about: The type of women that join her program Reveal & Rise and the transformation they get from working with her How she uses her own per...