Creator Club Business Podcast

In this episode we do a quick dive into how to tap into your character desires to create more compelling, 'cut through' content. Your content will have: More of a story element A feeling of personal desires and your mission More obstacles and internal conflict that creates engagement And more. Helping your audience create a deeper relationship with you as a guide.

Your mind is your most powerful asset in business. In this episode I talk with Ryan Altman from The Supreme Yoga. Ryan is a meditation teacher, mentor, and workshop host. We dive into meditation, the role it can play for business owners, and Ryan also shares how he helps his students develop a life-long practice. You can connect with Ryan on instagram: https://www.instagram.com/thesupremeyoga Chec...

Most business owners see marketing as an 'add-on' to what they do. But in reality, your marketing and world building is how you create your customers or clients. In this episode, we'll talk through a paradigm shift, where you can see that marketing IS in fact your business. Sure you may be a coach, a creative business owner, a trainer... These are things that you do. But if you want to grow your b...

Timon and the team at Bonobo offer innovative play based movement classes for kids and adults. In this episode, Timon shares how he got into the business, taking the risk of opening up a brick and mortar space and growing the business. We also talk about the work that he does, specifically for the kids. Timon breaks down what the play based training for kids looks like, and how movement helps kids...

In this episode we look at one unexpected place you can look to improve your story based content. You'll learn: How to use film, books and the entertainment industry to ramp up your content How to shift from heavy 'teaching' story to more digestible entertainment story How to include fact and case studies to support story based content You can use this in emails, podcasts, videos or delivery to ge...

Simone McTaggart is one of the owners and creators behind Fort Evolution, a CrossFit box and community gym based in Taree, NSW. In this episode we cover owning a gym, building a gym community, drag racing, moving gym locations, social media and more.

In this episode we look at how to set goals by looking at the vision and then systems. This creates outcome independence, and we then get to double down on our behaviour, which is the only thing that we can control. When we do this consistently, we see ongoing results in the business or training, and zero neediness. I also give a brief overview of changes for Creator Club next year.

Q&A episode on breaking through the fear of judgement. There's a lot of 'coach speak' around this out there on the internet. My take on it is a little different. In this episode I talk about: The enormity of 'fear of judgement' How it impacts new and existing businesses How it used to hold me back big time How to break through it using what you think is cool How I do this practically and other...

In this episode I cover the recent Creator Club live event, and a concept that I've been thinking a lot about lately in not just business, but personal relationships - 'never settle'. Choosing to not settle can be uncomfortable in your business. It takes energy, and belief that you can have the result you desire and create the new reality that you want. This is a choice any of us can make at any t...

Amy Bowe is the creator of Warrior School, an online training program for women. Amy built her business from scratch, on an old laptop. She now helps women around the world build strength, confidence and passion in their relationships and lives through her coaching and community. In this episode we talk about how she switched to an online offering, and how she is developing her business and messag...

Right now we are four days out from the second live event this year for Creator Club. In this short BTS episode I talk about why we do live events, what I've learned over the years, and how we're prepping coming into this one. Find out why live events can be a great addition to almost any business.

John meets Daniel Brown aka Mullet Lord from Lords Coffee. We look at his business story, character building, brand, and how he is expanding the company while still keeping his finger on the pulse with all aspects of the business. Connect with Brownie and the team on instagram: https://www.instagram.com/lords.coffee/ Check out their webpage: https://www.lordscoffee.com.au/ BUILDERS is a series of...

Underselling is when you withhold vision from your dream clients. This sounds like a silly idea, but it's incredible common. In fact, this is one of the major hurdles for businesses in the $5k-$10k per month range (and also applies to bigger scale businesses). In this episode we talk about how to fix up underselling in a way that feels right for you and your business world, so you can serve more c...

This is a big topic, but character building is like personal brand, but much deeper. This is how you show up in your business, your strengths, weaknesses, nuances, and also how you drive the 'story' (or business) forward. In this episode we cover six tips for character building for business.

Using video-based content marketing to tell your story with Cody Adams. In this full interview we talk with videographer and content creator Cody Adams about how to tell your story with video. We cover: ** Technical aspects: lighting, cameras etc ** Storytelling aspects: how to look for, find, and create stories ** Practical aspects: when to do it yourself, when to hire and more. Connect with Cody...

Build Your Voice - 21 Day Marketing Challenge In this episode we give you the structure, the 'why' and the 'how' for the 21 Day Build Your Voice Marketing Challenge. We recently ran this challenge with a group of business owners in Creator Club, with great results. Tune in to learn: ** How to set up your own challenge ** The 'rules' or constraints in the challenge ** What to expect from doing the...

Full interview with Hugo and Sam from Valkyrie gym. In this new interview style, we visit Valkyrie Gym. In this episode we cover world building, culture, community, marketing, branding and more. Visit our YouTube channel for the full run down:: https://www.youtube.com/channel/UC5hdFeqWxCfonFFltL1Z98Q/featured Connect with Hugo and the team on instagram: https://www.instagram.com/valkyrienewcastle/...

Builders Episode 1 - Valkyrie Gym In this new interview style, we visit Valkyrie Gym. John talks to Hugo and Sam to find out more about how they are growing a unique gym and business. We cover world building, culture, community, marketing, branding and more. Visit our YouTube episode for the full run down:: https://www.youtube.com/channel/UC5hdFeqWxCfonFFltL1Z98Q/featured Connect with Hugo and the...

Jade is an occupational therapist for kids and families, and has started her own business, Nature's Lane. Coming from private practice, Jade had to learn marketing, sales, and how to 'set up' Nature's Lane in a way that would work for her and the kids she helps. She has now reached her early business targets, and is expanding with new offers, to help kids that may not be local, or don't have acces...

Short extract from a Creator Club live teaching class. John and Cody discuss how to think about content from a story perspective.

We talk with Emilia Cardillo from Cardillo Law, about content marketing for professional services. Emilia is a small business lawyer, business owner, mum and a leader in her community. In the past 21 days, she has produced three pieces of content per day (in under 30 minutes). Find out how she went about it, and what she learned about marketing, about herself, and about the content creation proces...

Frances Brown is a physiotherapist and creator of FKB Physio. We talk about producing high volume and frequency organic content marketing, and the early effect this is having in here business (17 days in) Frances shares her thoughts and experiences on finding time for this, coming up with ideas, and getting a few haters. Connect with Frances on instagram: @fkbphysio Check out her website: www.fkbp...

Bring out your personality. This is a short selection of clips on personality, brand, character building and the importance of breaking out of conformity.

Convincing, and 'pushing' does not work in sales. Nor does 'hiding' the truth. In fact, your most powerful sales will come when you have zero neediness, and create a scenario where it's 100% their decision. One way to do this is being able to bring out the skeletons. Your program costs a lot of money? Bring that out. It's going to take time and considerable work to get the result? Great, talk abou...

Creating a closed world in your business can have big implications. Early on the lack of interoperability creates friction, but down the line it can be powerful. This can change what platforms you use for marketing, your systems, your delivery and more.