Conversations That Convert

🏠 Are you a custom home builder or remodeler struggling to grow in 2025? You’re not alone—and the numbers don’t lie. In this video, we break down 7 powerful insights from the Association of Professional Builders’ 2025 industry report, based on data from 2,200+ builders worldwide. Learn exactly what separates the high-profit, systemized companies from those stuck in survival mode.🔍 You’ll discove...

Your most powerful marketing tool isn’t a fancy CRM or paid ads — it’s your happy customers. In this 1-hour masterclass, Rick and guest Karen Walshe from Go Recruit reveal how remodelers can tap into the stories, reviews, and referrals of past clients to consistently close more deals and grow their reputation — without spending extra money on ads. 🧰 What You’ll Learn: How to turn project stories...

🎥 How Builders Can Attract High-Quality Leads Using Video | YouTube University for Builders Welcome back to Conversations That Convert! In this episode, Rick and Daiana explore how builders, remodelers, and home improvement pros can leverage video marketing to attract, capture, and convert more high-quality leads. This is Part 3 of our YouTube University for Builders series, and today we’re divin...

In this episode of Conversations That Convert, Rick and Daiana dive into the power of video for home builders and remodelers. You'll discover the power of video and why is a builder’s best friend and they will reveal how you can build emotional connections with your audience, showcase your projects, and establish yourself as a local authority in your market. Video has become an essential tool...

Are you a homebuilder or remodeler thinking about running ads to generate leads? In this episode of Conversations That Convert, Rick and Daiana reveal why paid ads should be your last resort—not your first move.🔍 You’ll learn: ✅ The essential groundwork every builder must lay before advertising ✅ How to build a strong referral pipeline (B2C & B2B) ✅ Why SEO and organic traffic are your bes...

In this episode, we reveal essential steps every construction business owner needs to shift from day-to-day operator to strategic owner — and start building a truly profitable company. No matter where you're at — just getting started or already running a multi-million dollar business — these steps will help you stop the money leaks, tighten up your operations, and scale with confidence. Here’s...

In this episode of Conversations That Convert , Rick is joined by Matt Santagata from Locorum to explore how builders and remodelers can use gift cards as a powerful tool in their referral marketing strategy. From pre-appointment outreach to post-sale appreciation, Locorum’s platform makes it easy for businesses to incentivize clients, employees, and trade partners — all while boosting their reput...

Welcome back to Conversations That Convert ! In this third installment of our Wanting More and Better Leads series, Rick and Daiana dive into how to attract high-quality, organic leads in your local market—people who are already searching for your remodeling, home building, or home improvement services. 📌 In this episode: What are inbound vs. outbound leads ? Why organic search traffic converts b...

🚀 Want to generate more high-quality leads without running ads? In this episode of Conversations That Convert , Rick and Daiana reveal the #1 overlooked strategy to revive cold and aging leads—without spending a dime on ads! 🔎 What You’ll Learn: ✅ What are cold and aging leads—and why they’re a goldmine for your business ✅ How to stay top of mind with potential clients (TOMA strategy) ✅ The p...

Are you a home builder or remodeler struggling to get high-quality leads?  Before you start running ads, you may want to consider a better strategy! In this episode of Conversations That Convert , Rick and Daiana break down the best ways to generate more and better leads —without relying on expensive ads. This is Part 1 of our 4-part series, where we focus on referrals —your most powerful lead sou...

ConversationsThatConvert In this episode of Conversations That Convert , we’re diving into Part 4 of our series on finding more and better home building and remodeling clients: The Lead Conversion Plan . 🔹 What is a conversion and why does it matter? 🔹 The key parts of an effective lead conversion plan 🔹 How to nurture and follow up with leads for long-term success 🔹 The best offers to convert...

🔴 Welcome back to Conversations that Convert! In this episode, we continue our series on How to Find More and Better Home Building & Remodeling Clients—and today, it’s all about setting up your lead capture plan . 🏡 What You'll Learn: ✔️ The formula for capturing high-quality leads ✔️ Why your website visitors eliminate you in less than 19 seconds ✔️ How to create an irresistible offer for y...

Welcome back to Conversations That Convert! In this episode, we continue our Marketing Roadmap series, diving into the essential steps to attract and convert high-quality home building and remodeling clients.🏡 What You'll Learn in This Episode:✔️ The 3 key things every potential client looks for✔️ Why design inspiration is their #1 priority✔️ How to present pricing information without scaring...

In this episode of Conversations That Convert, Rick and Daiana kick off a new series on how to attract, capture, and convert high-quality leads for home builders and remodelers. 🚀📌 What You'll Learn:✔️ How to become the local builder of choice in your area✔️ The difference between inbound vs. outbound marketing strategies✔️ Why lead follow-up and conversion plans are essential for business g...

In this episode of Conversations That Convert , Rick sits down with Victoria Becker from Blue Collar Insurance Services to discuss how home builders and remodelers can save thousands on insurance without sacrificing coverage. Victoria shares insider tips on: ✅ The biggest mistakes builders make when choosing insurance ✅ How to reduce costs on general liability, workers' comp, and more ✅ The...

🎙️ What You’ll Learn in This EpisodeIn this episode of Conversations That Convert, Rick sits down with AJ Ballantine of Cornerstone Remodeling and Render to uncover how he scaled his remodeling business from $2M to $8M in just three years—without adding to his sales team. AJ shares the innovative process that transformed his sales cycle, increased efficiency, and led to the development of Render,...

🎙️ What You’ll Learn in This Episode In this episode of Conversations That Convert, Rick and Daiana reveal the six biggest marketing mistakes that home builders and remodelers make—and how to avoid them. These pitfalls can waste thousands of dollars and months of effort, ultimately slowing down business growth. Learn how to create a scalable, high-converting marketing strategy that attracts the ri...

In this episode of Conversations That Convert, Rick and Daiana discuss how AI is transforming marketing and sales management for builders and remodelers. Discover how to optimize your efforts, track key performance indicators (KPIs) and continuously improve your sales pipeline with actionable insights and automation. 🎯 What You’ll Learn in This Episode 1️⃣ Key Marketing KPIs for Builders: The imp...

🚀 Turn Cold Leads Into Hot Prospects with AI 🚀 In this episode of Conversations That Convert, Rick and Daiana dive into the transformative power of AI for builders and remodelers looking to maximize their sales pipeline. Discover how to breathe new life into cold or aging leads, saving time, enhancing engagement, and ultimately closing more deals through personalized and automated nurturing. 🎯...

🚀 Turn Cold Leads Into Hot Prospects with AI 🚀 In this episode of Conversations That Convert, Rick and Daiana reveal the secrets to using AI to transform cold or aging leads into sales-ready opportunities. Builders and remodelers can save time, boost engagement, and close more deals by automating the nurturing process while keeping things personal. 🎯 What You’ll Discover in This Episode: ✔️ Wha...

🚀 Qualify Leads Like a Pro with AI 🚀 In this episode of Conversations That Convert, Rick and Daiana discuss how builders and remodelers can use AI to qualify leads before appointments, saving time and improving efficiency. By automating the qualification process, you can ensure you're spending your time on high-quality, sales-ready leads. 🎯 What You'll Learn in This Episode: ✔️ How AI gathers c...

Curious about how AI can help you turn leads into appointments? In this episode of Conversations That Convert, Rick and Daiana dive into how builders can use AI to follow up with new leads and convert them into booked appointments. They explore how AI can automatically engage leads, tailor responses, and keep your pipeline full—without any extra work on your part. If you're a builder or remodeler...

Are you a home builder or remodeler stuck in the "revenue trap," working hard but barely seeing profits? In this episode of Conversations That Convert, Rick teams up with the experts from Contractor Convergence to tackle the all-too-common cycle that keeps builders and contractors from real profitability. With decades of experience, Kyler, Rick, and Jeff break down how to escape this trap, plug pr...

Curious about how AI is helping builders attract more leads? In this episode of "Conversations That Convert," Rick and Daiana dive into the exciting ways home builders can use AI to improve their website experience and capture high-quality leads. From advanced heat mapping to understanding key analytics, they walk through the exact tools and strategies that make it easier for builders to engage vi...

Are you a builder or remodeler curious about how AI can impact your lead generation efforts? In this episode of 3 Questions with BLC, we explore the rapidly evolving role of artificial intelligence in the construction industry. Specifically, we discuss how AI can help—or hurt—your ability to capture more digital leads. With AI changing the way businesses operate, it’s important to understand how y...