Heard Podcasts
Content is for Closers
Welcome into ‘Content is for Closers,’ where each episode we talk with business owners, entrepreneurs, and marketers alike to find out how to best leverage digital content to close more business and grow your company.
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Heard Podcasts
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Dernier épisode
8 sept. 2023
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Épisodes
Ep. 66 - The Par-4 Course of Content Creation with Jon Sherman 20.09.2022 34:08
Highlights from the conversation: Jon’s background and career journey (1:52) Crafting a unique voice (7:56) Building an audience (14:33) Nonconventional book writing (19:15) Keeping your podcast going (25:39) Practical golf knowledge (30:18) Keep up with Jon: Twitter: https://twitter.com/practicalgolf Practical Golf: https://practical-golf.com/ The Four Foundations of Golf: https://practical-golf....
Ep. 65 - The Keychain to Content Marketing Success with Blythe Brumleve 13.09.2022 36:25
Highlights from the conversation: Upcoming season with the Jags (1:51) Blythe’s career journey (5:29) Launching a show as a single creator (11:58) The importance of remaining curious (18:22) The power in ruthlessly cutting content down (21:31) Aggravations of being a marketing agency (30:12) Keep up with Blythe: https://everythingislogistics.com/ Content Is for Closers is a bi-weekly podcast power...
Ep. 64 - 5 Ways to Make, Break, or Improve Your Podcast with Jonny Gamet 09.09.2022 25:12
Highlights from the conversation: Jonny’s background (2:39) How to improve your show (9:42) Technical podcast production tips (14:36) Pulling social assets from your podcast (17:12) Links & Resources: Descript: https://www.descript.com/ Audacity: https://www.audacityteam.org/ HEARD Prime: https://www.trustheard.com/heard-prime/ The Data Stack Show : https://datastackshow.com/ Content Is for Closer...
Ep. 63 - How a 2x4 Will Get Your Guests to Share Anything with Andrew Warner 06.09.2022 33:40
Highlights from the conversation: Running a marathon on every continent (4:12) How to get your guests to open up (9:42) The secret to longevity (17:09) How to get your guests excited (20:18) How to stay focussed (23:45) Completing a book’s creative process (29:12) What there’s to be excited about (31:17) Links & Resources: Stop Asking Questions by Andrew Warner Mixergy by Andrew Warner How to Win...
Ep. 62 - Breakthrough Ideas with Creative Constraints 02.09.2022 26:36
Highlights from the conversation: Constraints aren’t always bad (0:51) Types of creative handcuffs (3:47) How to implement creative restraints (18:08) Tweet of the week (29:02) Links & Resources: Invest Like the Best with Patrick O'Shaughnessy Scramble.land by Carlton Riffel A Gentleman in Moscow by Amor Towles Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we g...
Ep. 61 - Jump to 10K Followers With This Content Flywheel, featuring Matt Ragland 30.08.2022 40:42
Highlights from the conversation: Matt’s career journey (2:53) Getting started in podcasting (9:23) Daily vlogging while employed full-time (13:32) Matt’s content flywheel (24:43) Providing for other creators (30:34) What’s on the content horizon (35:47) Keep up with Matt: YouTube: https://www.youtube.com/c/mattragland Twitter: https://twitter.com/mattragland Automatic Evergreen Service: http://yo...
Ep. 60 - One Paid Media Hack for 100+ Weekly Conversions 26.08.2022 25:12
Highlights from the conversation: YouTube podcast page (3:44) Derek’s paid media strategy (8:20) Best practices for these ads (15:12) Real numbers from real results (17:57) Tweet of the week (20:37) Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use co...
Ep. 59 - Growing Your Audience to 75,000+ with Barrett O'Neill 23.08.2022 40:59
Highlights from the conversation: Barrett’s business success story (6:12) Why you shouldn’t jump without a safety net (10:52) How to make it through the startup process (17:23) About Brightline Media (21:38) What it’s really like to have a large audience (25:35) How to grow your Twitter audience (29:48) Advice for aspiring influencers (33:38) Trends on the horizon (37:19) Links & Resources: JK M...
Ep. 58 - Profit or Bust in the First 30 Days With Content 19.08.2022 33:07
Highlights from the conversation: Spotify recorded reactions (3:59) Setting up a case study (8:02) What not to do (9:55) What you SHOULD do (12:36) How to actually make the money (23:41) Tweet of the week (29:13) Links & Resources: Spotify reactions article Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur,...
Ep. 57 - How to Become a Self-Made Millionaire (and Stay That Way) with Pine Baron 16.08.2022 38:18
Highlights from the conversation: Why “Pine Baron” (6:25) Poker as career experience (11:16) About Wealth Pin (16:19) The lies online mediums spread (23:35) What today’s market looks like (27:31) More about Wealth Pin (29:27) Keep up with Pine: Twitter: https://twitter.com/SpiritofPines Wealth Pin: https://wealthpin.com/ * Want to be featured in a future episode? Drop your question/comment/critici...
Ep. 56 - Pro Tips for Taking Better Photos and Videos with Luke Cleland 12.08.2022 31:39
Highlights from the conversation: Luke’s background (3:38) Getting in the habit of capturing (5:44) Practical tips on improving photos (15:28) Finding inspiration (24:27) What’s trending (30:14) Keep up with Luke: YouTube: https://www.youtube.com/channel/UCpCFvxtj1u3Sfo-FuO6ApvQ Instagram: https://www.instagram.com/lukewtcleland/?hl=en Website: https://www.lukecleland.ca/ Cleland Photographs: http...
Ep. 55 - How to Grow Your Niche Into a $10,000,000+ Business with Bryan Clayton 09.08.2022 32:06
Highlights from the conversation: Bryan’s background and career journey (6:07) The rise in service-based businesses (15:36) How to grow your company (19:24) Trends on the horizon (28:14) Links & Resources: GreenPal Website GreenPal App Keep up with Bryan: Instagram: https://www.instagram.com/bryanmclayton Twitter: https://twitter.com/bryanMclayton Link Tree: https://linktr.ee/Bryanmclayton * Want...
Ep. 54 - How We Repurpose Content 05.08.2022 29:21
Highlights from the conversation: Our technical setup (4:47) Direct assets (8:17) Indirect assets (19:12) Tweet of the week (26:54) The tools we use: ClickUp: https://clickup.com/ Google Drive: https://www.google.com/drive/ Riverside: https://riverside.fm/ Make: https://www.make.com/en Otter: https://otter.ai/home Descript: https://www.descript.com/ Canva: https://www.canva.com/ * Want to be featu...
Ep. 53 - How to Make Your Podcast Stand Out with Johnny Podcast 02.08.2022 35:42
Highlights from the conversation: Adam’s take on Ben Simmons (5:35) How Johnny got into podcasting (9:06) What makes podcasting so attractive (15:31) Breaking into your listener’s weekly rotation (19:03) The future of podcasting (29:38) Links & Resources: The Rights to Ricky Sanchez Keep up with Johnny: Twitter: https://mobile.twitter.com/johnnypodcasts * Want to be featured in a future episode? D...
Ep. 52 - Is Content Marketing Dying 29.07.2022 28:18
Highlights from the conversation: The dark side of content (1:17) Content negatives throughout history (8:43) Using content marketing methods for good (13:18) Societal shifts from technological change (15:48) Elements of an effective story (18:52) Who’s doing this well (22:22) Tweet of the week (24:44) * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https...
Ep. 51 - Running an Influencer Marketing Campaign at Scale 26.07.2022 37:08
Highlights from the conversation: Where it’s at on TikTok (7:30) Jess’ background and career journey (9:58) Influencer marketing (18:32) Judging the effectiveness of a campaign (23:40) Programmatic performance marketing (26:37) Getting started with influencer marketing (31:24) Keep up with Jess: Ubiquitous: https://www.ubiquitousinfluence.com/ YouTube: https://www.youtube.com/channel/UCmeQp02WM6HK...
Ep. 50 - 4 Ways to Overcome Creative Block 22.07.2022 30:15
Highlights from the conversation: Defining “resistance” (1:13) #1 - Treat yourself like a professional (8:31) #2 - Have an office (11:59) #3 - Have a marathon mindset (15:29) #4 - Don’t take criticism personally (21:27) Tweet of the week (27:00) Links & Resources: The War of Art by Steven Pressfield Nipsey Hussle * Want to be featured in a future episode? Drop your question/comment/criticism/love...
Ep. 49 - How to Provide Value and Fairness Through Sales with Dale Dupree 20.07.2022 39:05
Highlights from the conversation: Sell me this pen (7:23) Dale’s background and career journey (10:11) Gaining a customer-centric view of sales (14:42) Why sales is viewed as a trashcan job (19:43) Birth of The Sales Rebellion (22:19) About The Sales Rebellion (28:11) From sales to content creation (32:45) Keep up with Dale: Join the rebellion: https://www.thesalesrebellion.com/ LinkedIn: https://...
Ep. 48 - 4 Secrets to Finding Your Best Ideas 15.07.2022 43:39
Highlights from the conversation: What good content is (4:09) Curate your own content diet (7:20) Build a family tree (13:13) Learn by copying (20:20) Make what you like (27:24) Favorite tweets (34:06) Links & Resources: Adam Tweet #1 Adam Tweet #2 Adam Tweet #3 Carlton Tweet #1 Carlton Tweet #2 Carlton Tweet #3 * Want to be featured in a future episode? Drop your question/comment/criticism/love h...
Ep. 46 - How to Drive Organic Growth for SMBs with Dan Thompson 08.07.2022 31:55
Highlights from the conversation: The birth of Salt Water Digital (5:53) Defining “Fulfilled By Amazon” (8:31) Starting a content strategy (10:38) Local business benefits (14:32) Non-standard SEO or builders (20:16) Organic growth (24:45) What’s coming in the content world (30:04) Links & Resources: Ship 30 for 30 Keep up with Dan: Twitter: https://mobile.twitter.com/danthewolfe Consultation call:...
Ep. 45 - How to Build a 7-figure Media Business in 12 months with Jake Corley 06.07.2022 38:44
Highlights from the conversation: Being off-the-cuff on shows (4:41) About Digital Wildcatters (6:22) Why podcast advertising is lazy (13:16) Empowering content creation (17:52) How to build an audience (25:36) Where content is heading (33:26) Links & Resources: Digital Wildcatters Wildcatter Studios Sons of Wichita Titan: The Life of John D. Rockefeller, Sr. Sign up for Collide Keep up with Jake:...
Ep. 44 - How Content Impacts Startups and Stakeholders with Zécca Lehn 01.07.2022 32:16
Highlights from the conversation: Zécca’s background and the history of ESG (5:12) Content’s role in startups (10:34) Why you’re not seeing results (15:25) How to begin a content creation series (22:47) Up and coming content creators (29:02) Links & Resources: Posi2ive Climatize Keep up with Zécca: Twitter: https://twitter.com/zecca_Lehn Responsibly Venture: https://responsibly.vc/ Responsibly’s T...
Ep. 43 - How to Niche-Down Your Podcast (and Succeed) with Erik Jacobson 29.06.2022 36:55
Highlights from the conversation: About Lemonpie and Hatch Edits (5:51) Creating a bottom-funnel podcast (9:44) Podcast seasons: do or don’t? (17:10) PR for niche podcasts (19:52) How to find podcasts you’ll love (26:28) Content trends on the horizon (32:50) Links & Resources: The OG Interview Bootstrapped Web Keep up with Erik: Lemonpie: https://www.lemonpie.fm/ Hatch: https://www.hatch.fm/ * Wan...
Ep. 42 - Raise Your Content Game with Alan Stein Jr. 24.06.2022 38:42
Highlights from the conversation: Alan’s background and career journey (8:14) Refining your gift as a storyteller (18:30) What Alan is doing today (23:03) Exciting content trends (31:04) A little anecdote about Kobe’s work ethic (33:55) Links & Resources: Raise Your Game by Alan Stein Jr. Sustain Your Game by Alan Stein Jr. Keep up with Alan: The main hub: https://alansteinjr.com/ Alan’s auxilia...
Ep. 41 - Balancing Personal and Corporate Creativity with Jamie Whiffen 22.06.2022 39:25
Highlights from the conversation: Jamie’s background and career journey (6:32) Transitioning from individual creation to company production (11:57) Balancing personal and work creativity (18:34) Advice for TikTokers (23:58) Exciting content trends (30:47) Links & Resources: Ryan Trahan’s YouTube channel Yeezy Thoughts Keep up with Jamie: Tech Channel: https://www.youtube.com/channel/UCIWaNdYp0Q80n...
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