Consumer Connections

In this final season 1 episode of Consumer Connections, Faisal Khan & Dr. James delve into the world of influencer marketing in the Arab world with Sabine Khoury, Head of the Influence Department at Sila.  Together, they explore the evolution of influencer marketing over the past five years, the challenges faced by marketers, measuring ROI, selecting the right channels, and the integration of...

Join Faisal Khan & Dr. James Piecowye in this insightful podcast episode as they delve into the world of marketing with Roxana Nicolescu, the VP of Brand Marketing at Wego, the premier travel app in the Middle East and North Africa. With her extensive experience in marketing, social media, and corporate communication, Roxana shares her valuable insights on how marketing strategies have evolved...

In this enlightening podcast series, join Faisal Khan & Dr. James Piecowye as they dive into the world of consumer intelligence and the transformative role of AI with Rafik El Noumeir, VP of Insights and Analytics at PepsiCo.  Explore the democratisation of data and insights within PepsiCo, empowering teams to make informed decisions. Gain insights into the future of AI in research and insight...

Join Faisal Khan & Dr. James Piecowye, in this insightful podcast episode as Ruchika Kalra, a seasoned marketing professional, shares her experiences and perspectives on the dynamic world of marketing in the Middle East and how it is different from the rest of the world. From her deep-rooted connection to the region and understanding of local and regional dynamics, Ruchika sheds light on the i...

In this engaging podcast episode, Faisal Khan and Dr. James Piecowye, delve into a fascinating interview with Ankesh Agarwal, a renowned CX expert and Director - Customer Experience at Majid Al Futtaim. Join us as we explore Ankesh's transition from insights to CX, the exciting changes in the discipline, and the crucial role of data in making informed CX decisions. Discover how CX has evolved...

In our latest episode, Faisal Khan and Dr. James Piecowye had the privilege of hosting Shyam Sunder, a marketing guru with over 25 years of experience and currently the Vice President Marketing TBO.com who shared invaluable insights that will transform the way you approach marketing. From FMCG to real estate, retail banking to travel, Shyam’s vast career has exposed him to various contexts and mar...

In this exciting podcast, Faisal Khan, Dr. James Piecowye and Dina Al Sabbagh, Marketing Insights Lead at Snapchat, dive into the fascinating world of Snapchat and unravel the secrets behind its triumph.  From its personalized approach to its groundbreaking augmented reality (AR) features, Snapchat has revolutionized social media in the Arab world.  Join us as we explore the strategies and insight...

Faisal Khan and Dr. James Piecowye engaged in a captivating podcast discussion about the “The role of Market Research in staying abreast with consumer trends” with Ahmed AbdelHamid, a seasoned market research and consumer intelligence professional.  Heading an insights function of a leading brand in Kuwait for the last many years and someone redefining the boundaries of Consumer Insights in Kuwait...

Faisal Khan and Dr. James Piecowye had the pleasure of hosting an engaging and thought-provoking discussion on the "Now, New, and Next of Digital Marketing in the GCC" with the brilliant Ghida Batal, Digital Marketing Head of ‘The Barn’, the in-house creative digital marketing agency of Arla.  They dove deep into the rapidly evolving digital landscape, exploring the incredible opportunit...

We're thrilled to introduce the teaser of the Consumer Connections podcast hosted by Faisal Khan and Dr. James Piecowye, powered by Sila. Immerse yourself in captivating conversations on the marketing landscape in the Arab region, featuring marketing leaders as guests with their strategic perspectives on the Arab world. Get ready! 🎙️