Conquête

Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/ Pour travailler avec Bulldozer - https://bulldozer-collective.com ▬▬▬▬▬ Mélissa est Directrice Marketing chez HelloAsso, la plateforme qui permet à 400 000 associations françaises de collecter des dons, gérer leurs adhésions et vendre des billets, entièrement gratuitement. Dans cet épisode, elle...

Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/ Pour travailler avec Bulldozer - https://bulldozer-collective.com ▬▬▬▬▬ L'IA SDR qui promet de remplir ton pipeline automatiquement ? Jonathan l'a testé et ça ne fonctionne pas. Dans cet extrait, il revient sur ce qu'ElevenLabs fait vraiment avec l'IA dans son équipe sales, et surtout ce qu'il a...

Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/ Pour travailler avec Bulldozer - https://bulldozer-collective.com ▬▬▬▬▬ Tim Soulo has been CMO at Ahrefs for 11 years. He has never defended his marketing budget in front of his CEO. He doesn't do attribution. His main decision framework comes down to one question: how likely is someone to become...

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com -- George Bonaci doesn't talk about failure culture. He built one. At Ramp, the employee engagement question he watches most closely isn't about happiness or belonging. It's: do you feel safe taking risks? In this extract, he breaks down what it...

Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/ Pour travailler avec Bulldozer - https://bulldozer-collective.com ▬▬▬▬▬ Frédéric Mathieu est CMO de Fullenrich depuis un an. Français de San Francisco, il a rejoint une boîte de données B2B opérant dans un marché dominé par des acteurs avec 10x leur budget. Dans cet épisode, Frédéric et Jordan dé...

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com -- Most B2B marketers can't define what makes their brand magnetic. Trevor can and he calls it Aura. In this extract, Trevor breaks down why attention has become the most important resource in B2B marketing, what Aura actually is, and how Profou...

Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/ Pour travailler avec Bulldozer - https://bulldozer-collective.com ▬▬▬▬▬ Jonathan Chemouny dirige la partie Sales Development chez ElevenLabs pour l'Europe. Il vient du SaaS (Intercom, Salesforce) et il est l'un des premiers à avoir repensé ce que le rôle de SDR signifie dans un contexte d'IA. Dan...

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com -- George Bonaci leads growth at Ramp, one of the fastest-growing fintech companies in the US. He comes from a background in biochemistry and synthetic biology research, which turns out to be exactly the right training for running growth at a co...

Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/ Pour travailler avec Bulldozer - https://bulldozer-collective.com ▬▬▬▬▬ S'exporter aux Etats-Unis sans l'aval du board, c'est brûler de l'argent. Sandrine l'a vu des dizaines de fois. Dans cet extrait, elle explique pourquoi l'internationalisation n'est pas un projet marketing mais une décision d...

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com -- Trevor Pyle is Head of Marketing at Profound, the platform helping brands understand and optimize how they show up in AI search engines like ChatGPT and Claude. In this episode, Trevor makes the case that the face of marketing is changing fas...

Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/ Pour travailler avec Bulldozer - https://bulldozer-collective.com ▬▬▬▬▬ La plupart des équipes revenue sont organisées par fonction : le marketing d'un côté, les sales de l'autre, les BDR au milieu. Selma a tout réorganisé par étapes du funnel, et ça a changé radicalement la façon dont les respon...

Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/ Pour travailler avec Bulldozer - https://bulldozer-collective.com ▬▬▬▬▬ Je reçois dans Conquête, Sandrine Puichaffret, CMO/CRO et consultante en expansion internationale. Dans cet épisode, elle explique pourquoi 80% des boîtes françaises qui s'internationalisent échouent, et ce qu'il faut déconst...

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com -- In this extract, Kipp Bodnar (CMO at HubSpot) explains why distribution and attention are the scarcest resources in modern marketing, and what CMOs need to change right now: → From SEO to AEO: how to become visible across ChatGPT, Perplexity,...

Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/ Pour travailler avec Bulldozer - https://bulldozer-collective.com ▬▬▬▬▬ Je reçois pour la 2ème fois, Selma Chauvin, aujourd'hui CRO d'Agorapulse. Ancienne CMO devenue CRO, elle a un parcours rare dans un monde où ce poste revient presque toujours aux sales. Dans cet épisode, elle détaille comment...

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com -- In this extract, Dave Kellogg (Executive in Residence at Balderton Capital, 30+ years in enterprise software marketing) explains the one principle that took him from PMM to CMO of a billion-dollar company: → "We exist to make sales easier." W...

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com -- Kipp Bodnar has been running marketing at HubSpot for 15 years. He helped coin inbound marketing and now he's the one saying it's no longer enough. In this episode, Kipp and Jordan unpack what comes next: Loop, the four-step framework he co-w...

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Clay is everywhere in B2B right now. Bruno explains exactly how that happened. In this extract, Clay's marketing lead breaks down the content machine behind one of the most talked-about B2B tools of the last two years: how they turned a flexible...

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com -- Dave Kellogg, Executive in Residence at Balderton Capital ($1.3B fund), former CMO at multiple enterprise software companies, and one of the sharpest voices in B2B SaaS through his blog Kellblog. He's spent 30+ years watching what actually ma...

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com In this extract, April Dunford (B2B positioning consultant, author of Obviously Awesome and Sales Pitch) reveals why your biggest competitor isn't who you think it is: → 40 to 60% of B2B deals end in no decision. Why positioning, not sales execu...

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Bruno Estrella, Head of Marketing at Clay. The company went from 8 years to reach $1M ARR to $100M in just two years. He's the one who built the marketing engine behind it. In this episode, he breaks down how Clay became the most talked-about pr...

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com AI is flattening marketing orgs. Most leaders know it, but few know what to do about it. In this extract, Kieran Flanagan breaks down what's actually happening inside marketing teams right now: why the middle tier is disappearing, why measuring...

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com April Dunford is the world's leading expert on B2B positioning and the author of Obviously Awesome, a book she just released in a fully updated 2026 edition after seven years and hundreds of companies worked with. In this episode, April and Jord...

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Kieran Flanagan is SVP Marketing, AI & GTM at HubSpot, comes from a software engineering background, and has built his own AI-powered content system from scratch in Claude Code. He's one of the few marketing leaders who operates at both leve...

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Dave Gerhardt is the founder of Exit Five, a paid community of B2B marketing professionals, and one of the most followed voices in B2B marketing. He was previously CMO at Drift and Privia. In this episode, Dave and Jordan cut through the AI nois...

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Alice de Courcy spent 7 years as CMO at Cognism, scaling the company from 3M to nearly 100M ARR and she documented almost every lesson publicly along the way. In this episode, Jordan sits down with Alice to unpack what it actually takes to build...