Connected Thinking

In this episode of Connected Thinking, we're joined by Caner Daywood , Senior Advocacy Manager at L'Oréal Luxe for Urban Decay & IT Cosmetics . Having led global content and influencer campaigns for brands including Charlotte Tilbury, Fenty Beauty, Tommy Hilfiger and Cartier, Caner shares his perspective on what it takes to build culturally relevant beauty brands today. We're ch...

In this episode of Connected Thinking, we’re joined by Gareth Crew , Social Media & Digital Communications Lead at Canon EMEA . With experience working with some of the world’s most renowned companies, Gareth has driven strategy and innovation across both local & global markets. We're chatting about: → Why Canon has shifted away from a campaign-first mindset → Building a consistent br...

In this episode of Connected Thinking, JR , Group Account Director at SEEN Connects , sits down with Rain Reeta Loi , Writer, Music Artist, Founder of Gaysians and multi-award-winning activist. From building purpose-led communities to campaigning for LGBTQ+ rights in India, Rain brings a unique perspective on culture, representation and the future of brand building. As brands continue investing in...

In this episode of Connected Thinking, Niamh Green , Account Director at SEEN Connects, sits down with Tom Fenwick-Smith , Senior Conceptual Creative & Strategy Social Lead at VodafoneThree. With a career spanning film, digital and social, Tom brings a unique perspective on how storytelling, culture and technology intersect. After helping make Three the most engaged telecoms brand on UK social...

In this episode of Connected Thinking, Liv Kerr , our Account Director, sits down with Michael Edelmann , Chief Marketing Officer at 111SKIN . With experience spanning Gucci, Vogue, Balenciaga and The Business of Fashion, Michael brings a wealth of insight into what it takes to build a luxury brand. Loved by celebrities & beauty artists globally, 111SKIN goes beyond products, expanding its bra...

In this episode of Connected Thinking, Nhoon Ahmed-McGowan , our Senior Social Media Manager, sits down with Nicole Pilkington , Global Head of eCommerce at Barilla Group . Leading the digital strategy across 15+ markets , Nicole has driven online growth, shopper experience and performance across global retail platforms. With eCommerce expected to drive 50-60% of FMCG growth over the next three ye...

In our first episode of Connected Thinking , our Senior Account Manager, Tom Milne sits down with Georgia Roads , Head of Marketing at Black Sheep Coffee . With a career spanning hospitality startups, agency life, and high street brands like LEON, Paris Baguette and Quarter Spirits, Georgia brings a wealth of experience in building brands that connect both in-store and online. Now leading marketin...

In this episode of Connected Thinking, our Talent Director, Amelia Hobson sits down with Verity Park , founder of tbh Talent , a leading influencer management agency. Starting her career at Gleam, she managed creators including Grace Beverley and Olivia Neill, playing a key role in conceptualising and launching Grace’s sustainable brand, TALA, as well as brokering Olivia’s exclusive podcast deal w...

In this episode of Connected Thinking, Niamh Green , our Account Director sits down with James Pearson , Digital Marketing Manager at Arla Foods . With a career that started long before social media, James has worked with influencers across events, magazines, and TV, bringing that experience into today’s digital-first world. At Arla, he blends creativity with a DE&I-led approach to ensure camp...

In this episode of Connected Thinking, JR Rogers , our Senior Account Director sits down with Kelly Shaw , Head of Marketing at PerfectTed , the UK’s fastest-growing energy drink and hot beverages brand. With over a decade of experience in the food and drink industry, Kelly has helped scale founder-led businesses through bold and creative strategies. At PerfectTed, she’s driving growth with an ear...

In this episode of Connected Thinking, Mae Reddaway , our Managing Director, sits down with Roya Zeitoune , Head of Culture & Trends at YouTube for EMEA . With nearly 15 years at Google and 12 of those at YouTube, Roya leads a global team tracking the internet’s weird and wonderful video culture, helping brands and creators understand the shifts shaping how audiences engage. Roya discusses the...

In this episode of Connected Thinking, Sarah Jardine, our Senior Strategist, sits down with Lucie Macleod , Founder and CEO of Hair Syrup , the viral haircare brand that’s gone from TikTok sensation to being stocked in Boots, Urban Outfitters and Beauty Bay. Since launching in 2019, Lucie has built one of the UK’s fastest-growing beauty businesses with a focus on all-natural, cruelty-free products...

In this episode of Connected Thinking, Lisa Bent , our Group HR Director, sits down with Richie Brave , a journalist, presenter, and host of BBC Radio 1Xtra Talks . Richie has built a powerful voice that champions Black British Caribbean identity and amplifies underrepresented voices both on and off air. Together they chat about: How brands can move beyond performative inclusion How influence brid...

In this episode of Connected Thinking, Shannon Farmer , our Senior Campaign Manager, sits down with Toni Ehrnreich , Head of Marketing at BOL Foods - a plant-powered food brand on a mission to create tasty, nutritious meals without compromise. With over seven years’ experience in FMCG challenger brands , Toni has played a key role in shifting BOL Foods from a product-first approach to a more aspir...