Coaches Hour

Fat loss challenges are everywhere in the fitness industry. Eight-week transformations, big promises, big hype, and even bigger claims about “no rebound” results. In this episode of The Coaches Hour, we break down whether fat loss challenges actually help clients long term or whether they unintentionally promote restriction, rebound dieting, and short-term thinking. We look at the mindset of the c...

Every January, coaches talk about fresh starts, new goals, and “doing things differently.” But most end up repeating the same patterns that kept them stuck last year. In this episode of The Coaches Hour, hosts Hym and Jewade are joined by Anthony Barnes as we unpack why New Year motivation fades, why coaches struggle to apply the same standards to themselves that they demand from clients, and how...

In this episode of The Coaches Hour, Hym and Jewade dive into the reality behind creating content as a fitness coach — not the polished Instagram version, but the real time, effort and strategy behind it. They break down short-form vs long-form, how audience trust is built, why trends outside of fitness matter, why trying to be “perfect” kills momentum, and why most coaches waste hours editing ins...

Every business mentor screams about “consistent 10K months” – but almost nobody talks about what actually happens when you get there. In this episode of The Coach’s Hour, Hym and Jewade pull back the curtain on the hidden costs of chasing 10K: tax and VAT thresholds, heavy workloads, the impact on service quality, and the realities of hiring staff or success coaches. They break down the maths, the...

In this Christmas special of The Coaches Hour, Hym and Jewade talk honestly about what the festive season is really like for coaches. Clients slow down, cashflow gets ropey, and suddenly you’re torn between wanting time off and feeling guilty for not working. They dive into how they personally handle Christmas, what they tell their clients, why January sign-ups are overrated, and how the coaches w...

In this episode of The Coaches Hour, Hym and Jewade get honest about coaching delivery: should you stick with Google Sheets or move to a coaching app like Kahunas, TrueCoach, Trainerize etc. They walk through the real reasons they’ve switched platforms over the years — from awful bugs and clunky UI to client adherence, pricing, and the “premium feel” clients now expect. More importantly, they zoom...

In this episode of The Coach’s Hour, Hym and Jewade go through all the stereotypical things coaches and clients say and do. The phrases that make your eye twitch, the industry trends that need to go in the bin, and the behind-the-scenes reality of life as a PT. From “in the trenches” and “fall in love with the process” to caffeine addictions, “weekly dumps”, morning routine reels, scholarship gimm...

In this episode of The Coaches Hour, Hym and Jewade unpack the recent wave of fitness-industry drama: Mike Israetel vs “Solomon,” Coach Kassem vs Scientific Snitch, Jeff Nippard vs Mike Van Wyck, and more. They question who these debates actually serve, how much any of it matters for gen-pop clients, and why so many coaches feel more pressure to “be right” than to be helpful. The conversation dive...

AI is everywhere in fitness, caption tools, clip editors, chatbots, even “automated check-ins.” In this episode, Jewade and Hym break down how they actually use AI, where it crosses the line, and why the real edge for PTs still comes from personality, context, and care. From Opus Clip to ChatGPT/Claude and the rise of AI “mentors,” they cover benefits, risks, and how to future-proof your coaching...

In this episode we unpack the Serena Williams GLP-1 endorsement and what it signals for culture, coaching, and consumers. We dig into how GLP-1 drugs work, why celebrity promotion warps public perception, who might benefit medically, and who’s skipping the basics. We contrast GLP-1s with steroids as “different sides of the same shortcut,” question role-model responsibility, talk price hikes and ac...

In this episode of The Coach’s Hour, the hosts dive into the story of co-host Jewade Graham, exploring how his career evolved from a personal trainer on the gym floor to a respected mentor and content creator in the coaching industry. Jewade shares his early challenges, the pivotal moments that shaped his mindset, and the lessons learned from both success and setbacks. The conversation reveals the...

In this episode, Jewade puts Hymsuen Liu in the hot seat. You’ve heard his takes on coaching and business, now you’ll hear his story. From early beginnings and career pivots to the mindset behind how he coaches today, this conversation strips away the “coach persona” and shows the person underneath. Expect honesty, laughter, and some lessons that every trainer and entrepreneur will relate to.

In this episode of The Coaches Hour, hosts Hymsuen Liu and Jewade Graham dive into the highs and lows of investing in their personal training careers. From education and mentorship to business tools and misguided purchases, they share candid reflections on what truly moved the needle and what didn’t. Whether you’re a new coach or an experienced PT, this conversation will help you think more strate...

Everyone’s talking about Ozempic but is it a friend, a fad, or a fix? In this episode, we strip away the ego-driven “shortcuts are bad” reaction and get real about what the data says. You’ll learn: Why dismissing clients who ask about Ozempic destroys trust. How to reframe the conversation and explore whether it’s the right tool for the right person. The pros, cons, and side effects every coach ne...

Being “in shape” isn’t enough to lead as a coach. In this episode of The Coaches Hour, we dive into what leading from the front really means and why it’s about more than just having abs. We cover: • The difference between winter bulks and summer shreds (and what each teaches you as a coach). • The unique struggles of fat loss vs gaining phases — hunger, body image, social pressure, motivation dips...

Most PTs switch off in summer. They cut their hours, post less, and basically vanish. That’s your opportunity. In this episode of Coaches Hour, we’ll show you why summer isn’t downtime, it’s the season where you can stand out, build authority, and prep for your biggest growth months ahead.👉 Here’s what we cover:- Go Against the Grain → why showing up when other PTs check out makes you unmissable....

In this episode of The Coaches Hour, we challenge the all-too-familiar excuse of the “summer slump” and dive into the real reasons why your fitness business may be slowing down. Spoiler: it’s not the weather, just like your clients struggling with steps. We explore the systems you can put in place to turn summer into an opportunity, not an obstacle. Tune in as we break down the key strategies that...

Every July and August, gyms empty out. Clients vanish on holiday, routines collapse with school breaks, and PTs panic-run summer discounts just to keep the lights on. But summer drop-offs aren’t inevitable. They’re a symptom of a coaching model that only works when clients show up in person. In this episode, we break down: Which type of trainer gets hit with the slump the most The hidden reasons c...

Join Hymsuen Liu and Jewade Graham for The Coaches Hour — a podcast about making coaching great again. With years of experience working directly with clients and building successful coaching businesses, Hymsuen and Jewade bring sharp debate and honest conversation to the table. From fat loss strategies to mindset, training to client psychology, they’ll break down what really works and call out the...