CMO Insights

In this episode of CMO Insights, Jeff Pedowitz sits down with Al Silvestri, Partner and CMO at COFFEE Labs. Al talks about: Using data gathered from biometrics to define optimism and understand risk tolerance Rethinking content based on data gathered from crowds in real time The radical changes marketing will go through in the next few years Connect with Jeff on LinkedIn - https://www.linkedin.com...

In this episode of CMO Insights, Jeff Pedowitz sits down with Randy Frisch, CMO and President of Uberflip. Randy talks about: How Marketing is now responsible for accelerating pipeline The importance of understanding which content channels are most effective The difference between point solutions and platforms in the MarTech landscape Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jef...

In this episode of CMO Insights, Jeff Pedowitz sits down with Michele Chambers, former CMO of Anaconda. Michele talks about: Developing high value content that truly targets your audience The importance of keeping the customer experience simple Using MarTech to drive the demand generation engine Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz...

In this episode of CMO Insights, Jeff Pedowitz sits down with CMO Insights is Lisa Agona, CMO of Ensono. Lisa talks about: Strategies for rebuilding and launching a new brand Building a marketing team from the ground up through trusted contractors and agencies How the marketing field has changed over time and what that means for women in the field Connect with Jeff on LinkedIn - https://www.linked...

In this episode of CMO Insights, Jeff Pedowitz sits down with Jeanne Hopkins, Executive Vice President and CMO for Ipswitch. Jeanne talks about; The changing role of of marketing and the CMO’s role over the past 14 years How putting in the work with sales and marketing to align will improve results in the short and long term Her words of advice to up-and-coming CMO’s. Connect with Jeff on LinkedIn...

In this episode of CMO Insights, Jeff Pedowitz sits down with Alexandra Shapiro. Alexandra discusses; The fundamental belief that marketing strategy and business strategy must be aligned tightly How her team puts into practice and operationalizes customer experience The multiple uses technology provides marketing to achieve goals and drive business Connect with Jeff on LinkedIn - https://www.linke...

This week’s guest on CMO Insights is Cynthia Gumbert, SVP of Marketing and Analytics at Quick Base. Cynthia shares; How Quickbase is focusing on Account Based Marketing initiatives How her team is looking at every piece of the customer journey to improve the customer experience The challenge of having a diverse audience set and still provide the right content at the right time. Connect with Jeff o...

In this episode of CMO Insights, Jeff sits down with Akbar Jaffer, CMO at ZorroSign, Inc., to talk about how ZorroSign is capitalizing on blockchain technology, the growth of measurable metrics and revenue marketing and the need for verifiable documents in today's economy.   About Akbar Jaffer Akbar brings over 20 years of innovation and enterprise software industry experience, managing multimilli...

In this episode of CMO Insights, Jeff Pedowitz sits down with Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and Glass. Julie talks about: What makes a great customer experience – making it personal instead of generic Mapping the customer journey in the collision industry The future of driving (and marketing) and what it means for ABRA’s customers Connect with Jeff on LinkedIn - h...

On this episode of CMO Insights, Jeff Pedowitz sits down with Shira Abel, CEO of Hunter & Bard. They talk about the role PR plays in marketing as a generator of thought leadership and a method of spreading the word in a different way. They also discuss sexism and ageism in the industry. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group ht...

In this episode of CMO Insights, Jeff Pedowitz sits down with Jason Katz, Vice President of App and Digital Marketing for Houghton Mifflin Harcourt. Jason discusses The transformation of marketing within an organization, moving to a revenue growth driving function How this change is being driven from within the marketing organization vs. the overall business How his department balances a team of g...

      In this episode of CMO Insights, Jeff Pedowitz sits down with Peg Miller, Vice President of Marketing for Tax Guard. Peg talks about Marketing to a tight niche which requires focus on middle of the funnel more than top of funnel for leads Working closely with sales to develop marketing that drives conversions and closing those conversions to actual customers The importance of her small marke...

Note: DemandBase acquired Engagio in 2020 and we wrote about its impact on the ABM space. In this episode of CMO Insights, Jeff Pedowitz sits down with Heidi Bullock, CMO at Engagio. Heidi talks about: How Engagio is helping prospects build a foundation in account based marketing Building a thoughtful, well-rounded team that can work innovatively and still meet the business goals of the organizati...

In this episode of CMO Insights, Jeff Pedowitz sits down with Patrick Giusti, Head of Sales and Marketing at Mad Street Den. Patrick talks about: The challenges of running a startup and how new technology helps What it takes to run Sales and Marketing at the same time and how he keeps the two departments aligned What makes a salesperson successful Connect with Jeff on LinkedIn - https://www.linked...

In this episode of CMO Insights, Jeff Pedowitz sits down with Nicole Wojno, CMO at UserIQ. talks about: The difference between being customer focused and customer service oriented Finding strength in a focused, diverse team Building a robust MarTech stack that helps Marketing and Sales align Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Gro...

In this episode of CMO Insights, Jeff Pedowitz sits down with Kirby Wadsworth, CMO at Illusive Networks. Kirby talks about: How technology has allowed Marketing to focus on individuals rather than large groups of people with similarities The differences between hiring for a large company and a small company The challenges associated with claiming a space in the security market landscape Connect wi...

In this episode of CMO Insights, Jeff Pedowitz sits down with Chandar Pattabhiram, CMO at Coupa Software. Chandar talks about: The trickle-down aspect of company culture — it starts with the leadership The importance of remembering to appeal to emotion in B2B marketing The ABM perspective and the importance of building long term relationships Connect with Jeff on LinkedIn - https://www.linkedin.co...

This week’s guest on CMO Insights is Eva Tsai, CMO at Algolia. talks about: Approaching marketing from an engineer’s perspective and the importance of analytics Michelin Star Marketing and how AI can help marketers anticipate their customers’ needs The importance of resourcefulness and the ability to learn new skill sets as a marketer Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jef...

In this episode of CMO Insights, Jeff Pedowitz sits down with Martin Mongiello, CMO and General Manager for the U.S. Presidential Culinary Museum. Martin talks about: The importance of building meaningful relationships with your customers Why it is a mistake to go “all digital” with your marketing campaigns Creating interactive dialogues on your social media platforms Connect with Jeff on LinkedIn...

In this episode of CMO Insights, Jeff Pedowitz sits down with Scott Vaughan, CMO of Integrate. talks about: Marketing’s ability to pull storytelling and revenue marketing together with the customer journey The challenges of acquiring resources and using them creatively Successfully sorting through the cluttered MarTech landscape Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedow...

In this episode of CMO Insights, Jeff Pedowitz sits down with Steven Cook, Contributing Editor, CMO.com by Adobe. Steven talks about: His inspiration behind his book, Insights on Impact Innovators, and how it has developed over time The absolutely essential nature of culture when it comes to building a company The consumer as the ultimate disruptor in the marketplace Connect with Jeff on LinkedIn...

In this episode of CMO Insights, Jeff Pedowitz sits down with John Kottcamp, Chief Marketing Technologist and CMO at Tahzoo. John talks about: The definition and scope of a Chief Marketing Technologist’s role Personalization and the ability to dynamically deliver relevant content to specific customers The challenges associated with aligning Sales and Marketing and how technology can help Connect w...

 In this episode of CMO Insights, Jeff Pedowitz sits down with Will Wiegler, Senior Vice President and CMO of SpringCM . Will talks about: How marketing is a blend of art and science and how marketing is moving closer to science by becoming more measurable The business of marketing: delivering products and services both internally and externally Taking advantage of the MarTech revolution and keepi...

 In this episode of CMO Insights, Jeff Pedowitz sits down with Jeffrey Rohrs, CMO of Yext. Jeffrey talks about: The key attributes needed for marketers: flexibility, initiative, teamwork, and motivation A new category that Yext has created called “Digital Knowledge Management” The importance of educating prospects and industry analysts on what Yext is and what it can do for them Connect with Jeff...

In this episode of CMO Insights, Jeff Pedowitz sits down with Alison Murdock, CMO at SocialChorus. In this video, Alison talks about: Digital transformation and the importance of communicating the change internally Educating your market — raising awareness that there is a problem and letting people know what’s possible The use of predictive technologies to optimize Sales cadence Connect with Jeff...