CMO Insights

In this episode Jeff catches up with Cord Himelstein, VP Digital Marketing at Halo on how Halo helps brands strategically implement swag, B2B influencers and helping brands tell their stories creatively with merch. Oh, and their love of the Dallas Cowboys. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Le...

In this episode, Kristi Melani, Chief Marketing Officer at Telesign shares how she uses benchmarks, why they can become a problem and how they should be better utilized. She also shares her thoughts on whether or not Marketing is an art or science, math in marketing, customer success and some career lessons learned. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn mo...

In this episode, Ashley Estilette, Chief Marketing Officer at Mitratech shares how her company has handled 8 acquisitions in 2021 and the challenges characteristic of M&A including branding, servicing various customers and staffing. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad c...

In this episode, Scott McAllister, CMO CGO at Padawan Ventures shares what digital transformation means in today's business framework, the challenges organizations face to adopt digital change and some best practices to institutionalize digital transformational change. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitz...

In this episode, Neil Cohen, Marketing Therapist shares how his career evolved into the role of Marketing Therapist and what that means. Neil specializes in helping companies get out of their own way to find their focus and then translate that focus into an actionable marketing and sales program that gets results. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more...

In this episode, Yuri Kruman, CEO, HR Talent & Systems Consulting shares his perspective on the state of HR, the great resignation, and challenges sales and marketing execs are facing today. Yes, 'It's a mess'! But Yuri has practical tactics and solutions for how execs can retool, pivot and re-align efforts for both the company and employee. Connect with Jeff on LinkedIn - https://www.linkedin.com...

In this episode, Stephanie Cox, VP Sales & Marketing at Lumavate shares how marketers are using Lumavate to create apps without coding to engage external and internal customers, Stephanie shares how mobile led the way to her career growth, lessons learned, and provides key insights on attribution, and getting sales and marketing teams working together, Connect with Jeff on LinkedIn - https://www.l...

In this episode, Chris Panebianco, CMO, Bankers Healthcare Group, a Financial Services company, shares how he evolved his mail only marketing strategy from 20K a month to over 20 Million a month digitally. Chris also shares how he approaches the key pillars of Brand, Demand, Experience and Talent. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowi...

In this episode, Jeff and Milena Oliveira, SVP & CMO, Transportation and Electronics Business Group, 3M, explore her rise from 3M intern to her now career spanning 20 years with 3M. They discuss how 3M takes a customer first approach in digital, brand affinity and meeting the customer where they are; how 3M is experimenting with VR, AR, and AI. Milena also shares 3M's work flexibility 'Work your W...

In this episode, Cindy Zhou, Chief Marketing Officer of LogRhythm shares her insights on how to provide more opportunities for women and minorities in the fields of technology and Cybersecurity. Cindy has spearheaded numerous programs at LogRhythm to increase education, engagement and career advancement. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The...

In this episode, Rodney Hutton, Chief Marketing Officer of Ethan Allen Global, shares how this traditional furniture company has digitally transformed in the COVID-19 pandemic. Using technology as a catalyst, the company is creating online furniture experiences, becoming more customer centric and overhauling the way consumers purchase. Rodney also shares inspirational stories about how he overcame...

In this episode, Ramon Ray, Founder of SmartHustle.com, best-selling author, global speaker and lover of burnt pancakes shares his insights on how hustle and entrepreneurship go hand in hand. Ramon gets candid and discusses his life as a Black man in America and how mentors played a key role in shaping the man he is today. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ L...

Thomas Been talks about using data to provide the current experience for the customer, evolving and providing a leading platform for the digital business, and Marketing becoming more accountable in business and digital marketing. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choi...

In this episode, Neil Wu Becker, Chief Marketing Officer of Behavox shares his own personal journey of growth as Taiwanese American, starting in journalism and eventually moving to marketing and now the board room. He highlights the success and amazing diversity of Behavox, which has 150 employees from 43 different countries. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz...

In this episode of CMO Insights, Jeff Pedowitz sits down with Tiziana Barrow, Founder and CMO of Tilagia. Tiziana talks about: The importance of focusing on the customer journey and customer ownership Creating pertinent, relevant content that addresses the problems of your customers The challenges of creating a partnership between marketing and sales Connect with Jeff on LinkedIn - https://www.lin...

In this episode of CMO Insights, Jeff Pedowitz sits down with Michael Bailey, Vice President of Marketing Operations for Fleetcor. Michael talks about How data has evolved to become the most important part of tracking marketing revenue success Taking a very nuanced approach when it comes to building out their MarTech stack The importance of being a technophile with a constant curiosity to be succe...

In this episode of CMO Insights, Jeff Pedowitz sits down with Ruth Stevens, President of eMarketing Strategy. Ruth talks about: Teaching a course about using data to manage the customer base of a firm like a financial asset The trend of more conservative buying behavior in B2B marketing Executing account-based marketing within sales and marketing environments Connect with Jeff on LinkedIn - https:...

In this episode of CMO Insights, Jeff Pedowitz sits down with Sal Patalano Chief Revenue Officer of Lenovo Software. Sal talks about: The definition and function of a Chief Revenue Officer and the role Sal plays  Erasing the traditional line between Sales and Marketing Why collaboration isn’t working anymore Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about...

 In this episode of CMO Insights, Jeff Pedowitz sits down with Karen Steele, CMO at LeanData. Karen talks about: The complications of taking a company from public to private and the importance of keeping a customer focus Building customer intimacy through the three A’s – advocacy, advisory and adoption The challenges faced by a smaller company in a niche market and how she works to overcome them C...

In this episode of CMO Insights, Jeff Pedowitz sits down with Michelle Huff, CMO of UserTesting  Michelle talks about Focusing on the empathy gap and the customer journey, Brands building a connection with emotion and why most companies do not focus on their existing customers as much as they should. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/  Learn more about The Pe...

In this episode of CMO Insights, Jeff Pedowitz sits down with Christine Nurnberger, CMO of Bottomline Technologies. Christine talks about: Being fearless and how that attitude helps her with her team Deploying new technology that increased pipeline and doubled leads without increasing budget The importance of traditional events and building relationships Connect with Jeff on LinkedIn - https://www...

In this episode of CMO Insights, Jeff Pedowitz sits down with Shane Lennon from @VirtualCMO. Shane talks about: Not only aligning sales and marketing but also aligning with the product team Focusing on the customer as a product goes to market and studying the customer life cycle journey The lifetime value of customers and how we can continuously to deliver value to them Connect with Jeff on Linked...

In this episode of CMO Insights, Jeff Pedowitz sits down with Kira Mondrus, CMO at QASymphony. Kira talks about: How she built a marketing team from the ground up and what skills she looked for in her team members Streamlining their MarTech stack with a centralized business function that owns the stack, eliminating redundancy The challenges associated with becoming a global company Connect with Je...

This week’s guest on CMO Insights is Kirk Crenshaw, CMO of Traackr. Kirk talks about: The next big trends in marketing: Strong ABM strategies and a more empathetic understanding of the customer journey Becoming a partner to the customer and driving that thinking in sales and MarTech as well Why quality (not quantity) changes everything about your raw leads and SQLs Connect with Jeff on LinkedIn -...

In this episode, Jeff talks with Jake Sorofman, CMO of Pendo. Highlights include: How marketing has become more data driven and technology reliant Talent acquisition and multi-channel attribution as the biggest challenges in a fast growing company The critical need for a single person to own the MarTech stack Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more abou...