Big Red Oak
Clean Currents
Discover how smart marketing is powering the clean energy revolution! In each episode, we chat with clean energy leaders and marketing pros to unpack industry trends, creative strategies, and real-world challenges. Whether you're in energy or marketing, you'll walk away with fresh insights and practical tips to spark change. Powered by Big Red Oak, Canada's clean energy marketing agency.
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Épisodes
Jackie Toth 22.06.2026 52:28
My guest today is Jackie Toth, founder of New Hill Consulting, a DC-based strategic communications and government affairs firm working across the clean energy space — with a real specialty in nuclear. Before launching New Hill in 2024, Jackie spent a decade in energy communications, and she got her start the hard way: as a journalist covering energy and environment policy on Capitol Hill — the EPA...
The Brief: Lorena Patterson - Waterpower Canada 11.05.2026 33:22
In this episode, we sit down with Lorena Patterson, President and CEO of WaterPower Canada, to talk about the state of hydropower policy in Canada. From federal advocacy to the industry's role in the country's clean energy transition, Lorena breaks down what it takes to represent an industry that powers more than half the nation and what's at stake as electricity demand continues to gr...
The Brief: Carol Tobian - Sustainable Energy Platforms 18.02.2026 44:14
What does it really take to move large energy users from talk to action? In this episode, Carol Tobian of Sustainable Energy Platforms shares what her day-to-day actually looks like, from business development to project execution. We dig into regulatory disruption, grid instability, and why the real conversation with clients is not about solar panels. It is about KPIs, utility spend, and solving f...
The Brief: Brad Stutzman - O3 Energy 18.02.2026 29:59
What does disciplined growth look like in solar right now? In this episode, Brad Stutzman, CEO of O3 Energy, shares what his day-to-day actually looks like, from solving project-level challenges to positioning the company for expansion. We unpack the current market shakeup, the looming changes to the ITC, and why only the strongest operators are set up to win in 2026 and beyond. Brad explains why...
‘Westinghouse 100 Years’: An Olympic Feat 06.02.2026 43:43
In this episode, the Big Red Oak team breaks down how the Westinghouse campaign came together, from early strategy to final execution. The focus is the 100-year commercial tied to the Winter Olympics and the thinking behind it. They talk through the insights that shaped the work, why visual storytelling mattered so much, and what it took to pull it off under real production pressure. There’s also...
The Brief: Jaiden Waggoner - Luminate Energy 22.01.2026 29:11
Jaiden Waggoner shares how he went from door-to-door sales to building Luminate into a fast-growing residential solar company. He talks about fixing broken timelines, improving the homeowner experience, and scaling across multiple states. The conversation covers expansion strategy, sales culture, financing myths, and how the solar industry is adapting after major policy changes. A grounded look at...
The Brief: Christopher Caldwell - United Renewables 22.01.2026 36:10
Chris Caldwell challenges common assumptions about renewable energy, from reliability to cost. He explains why renewables have already won on economics and why the real challenge now is how power moves through the grid. Using a simple analogy, he compares today’s energy system shift from a single train station to the constant movement of Manhattan traffic. The conversation looks at how distributed...
The Brief: McKane Lee - Quantum Kinetics 12.01.2026 34:48
Join Tyrell Lisson on Clean Currents: The Brief as he sits down with McKane Lee from Quantum Kinetics for a real conversation about clean energy. McKane talks about his path into the sector, what building Quantum Kinetics has taught him, and where the industry is heading next. He gets into how the company approaches innovation, problem-solving, and growth, and why clear thinking and execution matt...
The Brief: Mike Curtis - Third Coast Solar 20.11.2025 31:56
Join Tyrell Lisson on Clean Currents: The Brief as he sits down with Mike Curtis, founder of Third Coast Solar, for a real conversation about the clean energy world. Mike talks about moving from insurance into solar, what he’s learned along the way, and why transparency and education matter so much in this space. He also gets into how Third Coast Solar is growing in both residential and commercial...
Eric Meyer 08.09.2025 50:05
Eric Meyer didn’t start in energy, he started in opera. But a life-changing flood and a growing concern about climate change led him to launch Generation Atomic, a nonprofit using creative advocacy to shift the public conversation around nuclear power. In this episode, Eric talks about how his team uses memes, music, games, and grassroots organizing to educate people about nuclear energy and chall...
Kathleen Scott 11.08.2025 43:34
Kathleen Scott never set out to work in nuclear. But after 16 years at Bruce Power, where she now leads the in-house creative strategy team, she’s helped shape one of the sector’s most trusted brands. In this episode of Clean Currents , Kathleen talks with Tyrell about her unexpected path from fine arts to corporate nuclear, why Bruce Power’s 2019 rebrand started with a mood board, and how the ind...
Lee de Lang 14.07.2025 47:43
Lee didn't initially aim to build a business empire, he aimed to tell compelling stories. This passion led him to found Big Red Oak, a creative agency focuses on clean energy. In this episode, Lee shares how he balanced artistic vision with business acumen, from his early days in film school to leading a team dedicated to impactful storytelling. He discusses the importance of empathy and curio...
Tom Tapper 16.06.2025 45:36
Tom Tapper didn’t set out to chase profit — he set out to make a difference. That drive led him to co-found Nice and Serious , a creative agency focused on sustainability. In this episode, Tom shares how he’s balanced creativity with environmental values, from the early days of entrepreneurship to leading a purpose-driven team. He introduces the Moral Compass , a tool his agency uses to guide deci...
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