CarTalk with Kartik

CarTalk with Kartik #321: When Monday Kills Strategy Why do smart companies know exactly what to do and still fail to do it? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. Knowing what to do is rarely the problem. Doing it consistently is. CEO...

CarTalk with Kartik #322: Don’t Automate Accountability Who owns the exception when AI fails? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. AI can automate repetitive work and spot patterns faster than any human. Great. But when something une...

CarTalk with Kartik #320: Different Stages, Different Stories What stage is your business in? That’s the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here’s my take. Before writing, ask what your business needs today. A startup may need awareness. A growing company may need a...

CarTalk with Kartik #319: Why Promising Book Projects Stall Why do promising book projects stall? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. Enthusiasm is not ownership. Five people can offer to help, yet everyone assumes someone else has...

CarTalk with Kartik #318: When Leadership Plans Fall Apart Why do the best leadership stories often begin when the original plan falls apart? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. Readers connect less with a resume wearing a book jack...

CarTalk with Kartik #317: Save It for Book Two Could too many ideas weaken your book? That’s the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by Product Marketing Alliance, here’s my take. CEOs rarely lack ideas. The danger is cramming every story and framework into one book until it...

CarTalk with Kartik #316: The Meaning Behind Milestones What does your biggest metric mean beyond the number? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. CEOs love big numbers. Add a percentage and suddenly everyone wants a pie chart. But n...

CarTalk with Kartik #315: Purposeful Vulnerability What if the chapter you’re most afraid to share is the one your readers most need? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. When I help CEOs shape bestselling books, I remind them that p...

CarTalk with Kartik #314: Pricing Your CEO Book Should CEOs price their books for profit, prestige, or reach? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. Many CEOs price a book as a final checkbox. Pick $14.99, cross your fingers, and wait...

CarTalk with Kartik #313: Escape Unlimited CEO Overtime How do you know if you're building a business or a burden? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. If every decision, explanation, and customer question still depends on you, y...

CarTalk with Kartik #312: Find Meaning in Moments How do you turn a deeply personal experience into a lesson readers will never forget? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. Great books do more than recount what happened. They reveal...

CarTalk with Kartik #311: Make Your Message Move Can a CEO book turn messy expertise into company-wide momentum? That's the question one of my CEO clients and I recently discussed. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. Most CEOs have brilliant ideas trapped in their head. The problem? Their sales team...

CarTalk with Kartik #310: Can Your Idea Travel? Can your big idea survive outside your zip code? That's the question one of my CEO clients and I discussed recently. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. A CEO book should not just prove that your idea worked once. It should show why it can work again....

CarTalk with Kartik #309: The Book Inside Your Pain What does being alone, not lonely, really mean? That's the question one of my CEO clients and I discussed recently. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by Product Marketing Alliance, here's my take. Being alone is not the same as being empty. Sometimes it means finally he...

CarTalk with Kartik #308: Launch Starts Before Writing What happens when positioning shows up after the product is done? That's the question I recently discussed with one of my CEO clients. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. This mistake happens all too often with CEO books. Some CEOs write the who...

CarTalk with Kartik #307: The Hero Trap Is your business secretly held together by one heroic person? That's the question I recently discussed with one of my CEO clients. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. If your company works only because Sarah remembers every customer detail, Roger knows every w...

CarTalk with Kartik #306: Write The Hard Truth What if your book is not a project, but an instruction? That's the question I discussed with one of my CEO clients recently. Hey there, welcome to CarTalk with Kartik, I'm Nitin Kartik. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my answer. Sometimes your book does...

CarTalk with Kartik #305: Ego Book or Growth Book? Is your book aligned with your CEO goals, or just your ego goals? That's the question I recently discussed with one of my CEO clients. Hey there, welcome to CarTalk with Kartik, I'm Nitin Kartik. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. A CEO book sh...

CarTalk with Kartik #304: Make Your Mission Inevitable What if your book could make your mission feel inevitable? That's the question I recently discussed with one of my CEO clients. Hey there, welcome to CarTalk with Kartik, I'm Nitin Kartik. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. A powerful CEO b...

CarTalk with Kartik #303: Your Book Is Your Homecoming What if becoming an author is really about coming home to yourself? That's the question I recently discussed with one of my CEO clients. Hey there, welcome to CarTalk with Kartik, I'm Nitin Kartik. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by PMA, here's my take. For man...

CarTalk with Kartik #302: Your Book Builds Champions How can your book turn customers into ambassadors? That's the question one of my CEO clients asked me recently. As a 2X bestselling author featured on BBC TV & Times Square and having collaborated with over 70 CEOs, here's my answer. Most CEOs think a book is just a credibility tool. It is. But it can also become an ambassador engine...

CarTalk with Kartik #301: The Book Funnel Mistake Should your book replace your sales funnel? That's the question one of my CEO clients asked me recently. As a 2X bestselling author featured on BBC TV & Times Square and named a Top Consultant of the Year by Product Marketing Alliance, here's my answer. No. Your book should not replace your sales funnel. It should make your sales funnel...

CarTalk with Kartik #300: Five Stories First Why should a book include personal stories? That’s the question one of my CEO clients asked me recently. As a 2X bestselling author featured on BBC TV & Times Square and having collaborated with over 70 CEOs, here’s my answer. Because people don’t connect with your resume. They connect with your receipts. Your awards, titles, and company milestones...

CarTalk with Kartik #299: Make Readers See Themselves Should a book tell stories or teach lessons? That's the question one of my CEO clients asked me recently. As a 2X bestselling author featured on BBC TV & Times Square and having collaborated with over 70 CEOs, here's my answer. Your book should do both. Lessons make the reader think, “Interesting.” Stories make the reader think, “Wa...

CarTalk with Kartik #298: Content with Consequences Should a book inspire people or drive business? That’s the question one of my CEO clients asked me recently. As a 2X bestselling author featured on BBC TV & Times Square and having collaborated with over 70 CEOs, here’s my answer. A great CEO book should inspire readers and support business goals. Otherwise, it becomes a very expensive diary...