Alane Gianetti, Shaochen Wu
Calligraphy Biz Corner
Have you been itching to turn your creative passion into a business? You're in the right place! I'm Shaochen, a business coach for calligraphers, and I'm spilling the ink on how you can build your dream business! Join me on Calligraphy Biz Corner for biweekly biz chats, where I guide you through the maze of running a creative business, complete with real-life strategy and mindset magic. I've made hundreds of thousands in revenue working with wedding, luxury and corporate clients, and I've coached hundreds of calligraphers just like you. Together, let's uncover the business that supports the l...
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Auteur
Alane Gianetti, Shaochen Wu
Catégorie
Site du podcast
Dernier épisode
22 sept. 2026
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Épisodes
17. 6 Steps to Maximize Holiday Sales for Your Creative Business 08.10.2024 36:40
It’s time to start prepping your calligraphy business for the upcoming holiday season, and in this episode of Calligraphy Biz Corner, we’re sharing everything you need to know to boost your small business holiday sales! Whether you’re launching holiday products and services for the first time or you’re a pro at navigating the gifting season, this episode is packed with tips to help you succeed. We...
Minisode 1: Learning Calligraphy Skills Whether You're a Beginner or a Pro 01.10.2024 14:44
In this bite-sized episode of Calligraphy Biz Corner, we’re answering a listener’s questions about the process of learning calligraphy and art skills. We dive into how long to practice one script before moving on, whether it's okay to learn multiple scripts at once, and how muscle memory plays a role in your progress. We also chat about which calligraphy scripts are most in demand for wedding...
16. From Burned Out to Balanced: Keys to Navigating Busy Season as a Small Business Owner 24.09.2024 47:57
In this week's episode of Calligraphy Biz Corner , we’re tackling a topic that hits close to home for all small business owners and creative entrepreneurs—how to avoid burnout and manage stress in peak times like wedding season and the holidays. Whether you’re balancing a ton of wedding stationery orders, preparing holiday product launches, or just trying to keep your to-do list in check, we’...
14. We're Back! Summer Highlights and Podcast Plans 10.09.2024 26:14
We're baaaaaack! After a two-month hiatus, we're so excited to share what we've been up to this summer. Tune in to hear our favorite summer activities, new services, and updates on our business and podcast projects. Thank you to everyone who shared your thoughts in our six-month podcast survey! Tune in to hear how we're using your feedback to shape the future of Calligraphy Bi...
15. Mastering Marketing and Pricing for Live Events with Cat and Alex of Keeping Up with the Calligraphers 10.09.2024 56:02
We're back from summer break and kicking off the fall season with a special collaboration episode featuring Cat and Alex from Keeping Up with the Calligraphers podcast! We're honored to have them on the show to chat about the diverse, in-demand live event calligraphy industry. Join us for this exciting conversation where Cat Brown of Cat Lauren Calligraphy and Alex Hirsch of Signs of Our...
13. Slowing Down to Speed Up - HAGS! 02.07.2024 13:52
We're taking a short summer break! Thank you for all of your support over the last six months! We're so grateful for every listen, follow, review, DM, and comment you've shared with us. In this episode, we share a preview of some exciting things that we'll be working on during July and August, and are excited to come back and better than ever in September! HAGS! Help us help yo...
12. Get Discovered with Long-Term Marketing & SEO: Expert Strategies from Marketing Pro, Kara of The Kara Report 25.06.2024 49:42
We're thrilled to be joined by Kara Duncan, founder of The Kara Report, a content marketing agency that serves women-owned service-based businesses. In this episode, we dive into the essentials of search engine optimization (SEO) and long-term marketing from the lens of calligraphers and wedding professionals! Kara shares valuable insights into the differences between long-term and short-term...
11. Beyond Numbers: Advanced Pricing Strategies for Calligraphers 11.06.2024 59:55
In this week's episode of Calligraphy Biz Corner, we dive deep into advanced pricing strategies for calligraphers! These are strategies that we believe aren't talked about enough, so we're bringing them to light! We cover the importance of investment minimums, the added value of design and project management fees, and discuss when and how to do work for free. Learn how to confidentl...
10. 6 Essential Tech Tools You Might Not Be Using 28.05.2024 51:20
Can you believe we're on our 10th episode?! We can't either! Today, we're sharing our favorite tools and programs that have helped streamlined our calligraphy businesses, and they can do the same for yours! Tune in to hear our top three tools for marketing and our top three for efficiency. Whether you've heard of these programs or they're new to you, we hope you walk away...
9. Creating a Stand-Out Website: Expert Tips from Suzie Consoli of Lawson House 14.05.2024 57:08
We're so excited to be joined by Suzie Consoli, Founder and CEO of Lawson House, a full-service marketing and design agency based in Atlanta! Lawson House helps businesses stand out and thrive in a competitive market through strategic branding, web design, and high-converting marketing solutions. They transform visions into impactful realities and ensure businesses get the recognition they de...
8. From Weddings to Book Deals: Evolving a Hand-Lettering Business with Crew and Co 16.04.2024 50:58
In today's episode of Calligraphy Biz Corner, we have two very special guests! We're so excited to welcome Courtney and Will, owners of Crew and Co, a hand-lettering business that over the past 10 years, has transitioned from weddings and calligraphy workshops to creating products that encourage families to make scripture a practical part of their daily lives. Their second book, Abundant...
7. Creating Confidence: 4 Strategies for Beating Imposter Syndrome 02.04.2024 34:56
Today, we're talking about everyone's favorite topic! ...Okay, maybe not your favorite topic, but one that plagues all of us: Imposter Syndrome! Tune in to hear our personal experiences with imposter syndrome and of course, both tactical and mindset strategies to combat it. These include methods like looking at the evidence, creating more than you consume, leaning into discomfort, and wr...
6. Forging Unique Paths to Full-Time: Stories from Calligraphers Who Have Done It 19.03.2024 1:06:45
In our first-ever guest interview episode, we're highlighting the unique journeys of three successful calligraphers as they transformed their calligraphy hobbies or side hustles into full-time businesses! We chat with Hannah of Tally Mark Calligraphy, Dani of Paper Cliché, and Alice of Penned by Alice about what prompted them to take their businesses full-time, the challenges they faced, and...
5. Our Worst Pet Peeves as Calligraphers and How to Combat Them 05.03.2024 43:23
Buckle up for a spicy episode! 🔥 After a few teaching-heavy episodes, we're spilling the ink on our top pet peeves as wedding calligraphers! From misspelling "stationery" to referring to calligraphy as a "font" to ghosting, join us for some real talk about what it's like being a calligrapher in a world where we constantly have to explain what we do (JK! Kind of...)....
4. Part 2: Mistakes to Avoid When Growing Your Calligraphy Business (and What To Do Instead!) 20.02.2024 1:03:35
As a follow-up to Episode 3, we're sharing the mistakes we've seen and made when growing a calligraphy business, and what to do instead! In this episode, we talk about three key mistakes that calligraphers should avoid in the growing phase of their business, such as not niching down and not having proper systems in place. We also chat through actionable things to consider during the grow...
3. Part 1: Mistakes to Avoid When Starting Your Calligraphy Business (and What To Do Instead!) 06.02.2024 43:04
In today's episode, we're sharing mistakes we've seen when starting a calligraphy business, and what to do instead. We've pinpointed five "mistakes" to avoid, such as an overemphasis on perfectionism, comparison with others, and allowing negative feedback to affect your dreams. We also highlight the problem of calculating prices based on others’ and encourage you to c...
2. Looking Back to Leap Forward: Tips on Reflection and Goal Setting 23.01.2024 55:05
Reflecting on 2023 and Planning for 2024: Business Goals and Success Measures We're bringing that new year energy into today's episode, and sharing our top tips to help you rock 2024! Before you dive into goal-setting, we encourage you to reflect on the previous year, both intuitively as well as by looking at your numbers. Using Shaochen's New Year's Reflection Guide, we'r...
1. Welcome to our Corner 20.01.2024 22:04
The Beginning of Calligraphy Biz Corner: Meet Your Hosts and Learn Their Stories Welcome to the very first episode of Calligraphy Biz Corner! We're your hosts, Alane and Shaochen, two full-time wedding calligraphers and business educators, and our mission with this podcast is simple: to guide calligraphers through the maze of running a creative business, complete with real-life strategy and m...
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