Business Not As Usual with Megan Yelaney

In this episode I'm breaking down one of the most powerful shifts I've seen work for my clients lately—micro moment messaging. Instead of broad, generic content, I'm talking about getting SO specific about your ideal client's day-to-day thoughts and experiences that they feel like you have a camera in their house. I'm sharing real client results, two exercises to help you find your own micro momen...

I took one question from a coaching call for a client to braindump 10 weeks of content in mere minutes!   In this episode I'm breaking down exactly how that happened—the prompt, the framework, and the 3 entry points that work for different kinds of brains. Whether you're drowning in expertise or staring at a blank page, this is the content strategy that stops the reinvention cycle for good.   → Wi...

I set a $200K quarter goal on April 2nd, posted about it publicly, and then… did a musical. In this episode I'm breaking down how I hit $99.5K in the first 6 weeks without everything going according to plan, why I literally burned my plan at a mastermind retreat, and what a Fiddler on the Roof rehearsal schedule taught me about loosening my grip on the business. Plus: the messaging pivot that resc...

Laura Schoenfeld had a $2.5M program, 400+ clients, and a sales system that worked on paper. And she shut it down anyway.   Not because it failed. Because she did the math on the next 5 years and realized she'd be answering niche questions forever while the version of her that actually wanted to show up had already moved on.   In this episode, Laura gets real about what it looks like to outgrow so...

AI is changing everything—and honestly? I have a lot of thoughts. In this episode, I'm sharing my evolving relationship with AI as a business owner, coach, and creative. From resisting it completely → to using it daily → to realizing there's a very real danger in outsourcing too much of your thinking. Because this is the real question: If AI disappeared tomorrow, would your business still know how...

What happens when a mastermind retreat kicks off with an unexpected construction crew, no heat, and no hot water? You laugh, go to dinner, and call it a story!   I'm pulling back the curtain on ALL of it—the best retreat I've ever hosted, the mindset spiral I didn't see coming, and the real reason I'm done saying I'm "rebuilding" my business.   This one's a diary entry and a pep talk all in one, a...

What if the key to achieving your biggest goals wasn't working harder—but working smarter with your brain? In this Expert Voices Unfiltered episode, I'm sitting down with neuropsychologist and business coach Dr. Tiffany Shelton to uncover the science behind productivity, sustainable success, and why traditional "hustle" advice often backfires. From building a six-figure business through YouTube (w...

Ever wonder what it actually takes to scale a coaching program—not just launch it, but build something that grows without burning you out?   It's one thing to put your program out there, but it's a different beast to transform that program into something that's sought after and filled with more people.   I'm walking you through the 5-step process I used to bring in nearly $300K in sales after rest...

If content has been feeling harder than it should… this might be the shift you need.   People don't just want to just learn from you anymore. They want to watch you.    In this episode, I'm breaking down why video series are quietly outperforming nearly every other type of content right now—and how you can use them to grow your audience, build trust faster, and actually convert viewers into client...

If you've ever set a big business goal and immediately spiraled into overthinking, procrastination, or self-doubt, this episode is for you. We're diving deep into the hidden patterns that sabotage your growth—especially perfectionism—and how it impacts your marketing, consistency, and ability to scale.   You'll learn why success isn't just about better strategy, but about how you respond in high-p...

What does it really look like to build a thriving business and have a full life outside of it?   In this episode, I'm sharing a real-time behind-the-scenes look at my current season—balancing motherhood, marriage, a new fun project, and a major business growth push. I'm revealing how I'm expanding my capacity so I can get where I want to go without the burnout.   You'll also learn what's not worki...

What if the reason you feel scattered, overwhelmed, or "off" in your business… isn't the "normal" burnout we've become familiar with—but high-functioning burnout?   In this episode, I chat with the Entrepreneur's Therapist and nervous system-first business mentor, Ash McDonald, to dig into what's really happening beneath the surface for high-achieving entrepreneurs. We get into the hidden patterns...

"Google doesn't know how to trust, so it's looking for signals that other people trust you."   We're getting into it today! Into how you can build a reputation search engines can trust, using credibility signals.   As you'll hear Laura Jawad share, these credibility signals matter more than ever now that AI is here!   So… what are these signals? How can you start leveraging them? And how can SEO a...

In this episode, I'm sharing a candid BTS look at navigating life, motherhood, and entrepreneurship during what has been a really challenging personal season.   But this is not my first rodeo! One of the most important things that's gotten me through this and other intense seasons have been the mindset shifts.   And expanding my capacity by bringing on support and making strategic investments. Bec...

In this episode of Business Not As Usual, I sit down with returning guest Allison Walsh—personal brand expert, consultant, bestselling author, and international speaker—to talk about her journey from starting a nonprofit at 18 to scaling startups, coaching leaders, and building a brand empire rooted in impact. Allison doesn't just share the highlight reel. She opens up about the failed launches, t...

"Everything's going so well, Megan. Why the hell are you throwing this wrench in?"   When I tell you this wasn't even a top-of-mind goal… It wasn't something I said out loud or even thought that much of consciously. But it was obviously in there subconsciously!   Initially, I only shared it with my mastermind peers. Then I went and shared my big hairy, scary goal on social—for the whole world to s...

One platform should NOT be your whole business. (Stay with me!) It feels GREAT to get more views on a post than normal! Getting those views on your website matters just as much—if not more.   Sure some of the views on social are search-based, but a lot of it is that people happen to be scrolling and you stop their scroll. They're not intentionally looking for that thing.   When you do get that kin...

"How tf do you manage all of us?"   That question came out of a mastermind call and it inspired this entire podcast episode!   In a nutshell: I have 3 main things. They allow me to serve clients well AND be a whole person—and mom, and wife, and daughter, and friend, and all the things.   To give you some context, I have 39 clients right now—15 in TDE , 13 in the TDE continuation, 9 in the mastermi...

It's far too easy for that connection between couples to slip away when you're in that building stage as a business owner.   And I know I say this about everyone on the podcast, but these two… Are the reason we got pregnant.   Not in a weird way! They revived our marriage in so many ways, which is what ultimately brought us our baby boys.   It's WILD to see the domino effect of what this coaching...

If your January motivation is already fading, or you're realizing that doing more isn't fixing what feels off in your business: this episode is for you. In this conversation, I'm walking you through the exact Gap Finder process I created for my private mastermind clients to help them identify what's actually holding their business back (hint: it's usually not what you think). Because most entrepre...

Tune into Day 3 of the Wildly in Demand series we're hosting from January 27th-29th. We'll break down: ✅How to share client stories without relying on vague wins or before-and-after fluff ✅How to highlight process-based results so people understand what actually changes when they work with you ✅How to turn proof into belief, not pressure You'll learn how to use proof in a way that helps buyers...

[THE DISTINCTIVE EDGE CLIENT CASE STUDY] What if your marketing didn't just work… it actually made you feel more regulated? In this longer, laugh-out-loud-and-then-get-a-lump-in-your-throat conversation, Meg sits down with Tasha and Brandon (Rules & Rebellion)—burnout business strategists who support heart-centered business owners with Complex Life Circumstances (their term: CLC). If you've ever t...

[THE DISTINCTIVE EDGE CLIENT CASE STUDY] In this episode, Meg sits down with Leah Bryant, Podcast Growth Strategist and Coach, to talk about how clarifying her messaging—and fully owning her distinctive edge—helped her book multiple podcast audits and full podcast launches in a matter of weeks. Leah shares the honest reality of being five years into business, having already experienced success, an...

[THE DISTINCTIVE EDGE CLIENT CASE STUDY] What does it look like to move from "I'll join next year" to a full-body gut yes—and then watch your business immediately start to click? In this case study-style episode, I sit down with Deb Driscoll, founder of The Be Her Collective, whose North Star is "reminding women just how frickin' magical they are." Deb supports women to reclaim their intuitive wis...

Tune into Day 2 of the Wildly in Demand series we're hosting from January 27th-29th. We'll break down: ✅How to identify the framework that already exists inside your work (even if you've never named it) ✅How a clear method eliminates the "I've tried that before" objection ✅Why clarity around your process builds trust fast — and makes people want your way You'll learn how to clearly explain what...