Building 341

Going from South Central to Chico was a whole different world. Himp C talks about what brought his family north and what it was like going from one environment to another that felt completely different. Sometimes where you end up shapes you just as much as where you came from. What was the biggest culture shock when you moved somewhere new? Full Himp C episode coming soon on Building 341 . Hashtag...

What do you tell somebody when they ask what you think of their album… and you ain't really feeling it? You don't have to lie—but you don't have to tear somebody's shit apart either. I'll find the song or something on the project I genuinely like. Music hits everybody differently. And speaking of music — our full episode with Lynn Brown is UP NOW. 🎙️ Lynn talks Tower Records, Chico music history,...

Lynn Brown has lived a lot of music history. From meeting Jimi Hendrix in 1968 to helping open both Tower Records locations in Chico, Lynn sits down with DJ Rubbaban for stories from decades in and around the music business. They talk Tower Records, the artists and musicians Lynn crossed paths with, the old days of buying and moving vinyl, his own music, Memory Box , and how the industry changed a...

You never know who you’re talking to, who’s paying attention, or where that conversation might lead. The way you carry yourself matters. Everything’s an interview. Have you ever gotten an opportunity from a conversation you weren’t expecting? #Building341 #EverythingIsAnInterview #RealTalk #Opportunities #PodcastClips

Before Tower Records was getting everything directly from the major labels, Lynn Brown had another solution 😂 Once a month he’d take the company van — “The Blue Goose” — down to Watt Avenue in Sacramento and come back loaded with vinyl. He says they hated to see him coming. 😂 Anybody remember record shopping on Watt Avenue back then? #Building341 #TowerRecords #Sacramento #VinylRecords #MusicHis...

Some things between you and your partner need to stay between you and your partner . Rubba said stop telling everybody all the good stuff too — everybody doesn’t need to know what your partner does, what they like, or what goes on behind closed doors. Somebody might be sitting in the cut listening 👀 And don’t tell everybody all the bad stuff either… because when you go right back home like nothin...

Imagine going to see Jimi Hendrix in 1968… and actually getting the chance to meet him. Lynn Brown takes us back to the Shrine Auditorium and tells DJ Rubbaban how a sold-out show turned into a story he’s still telling almost 60 years later. This is why we love sitting down with people who were actually there.#JimiHendrix #MusicHistory #TowerRecords #Building341 #HipHopPodcast

Some advice from the ’90s hits a little different in 2026. 😂 My uncle told me one thing back in the day: always bring your own. That was all Rubba needed to hear before this conversation went completely left. 🤦🏽‍♂️😂 🎙️ New Building 341 episode coming soon. #Building341 #PodcastClips #RealConversations #90sStories #CultureTalk

This is the part of the work people don’t always think about. Chad and Erica were driving through Baja in a black Tacoma with California plates when word got back that someone watching the road wanted to know who they were. The answer from the locals: “Those are our friends. Don’t worry about them.” The threat was real. They kept going anyway. Full episode: The Part of Philanthropy Nobody Sees | C...

We already knew this question was gonna get people talking, so we brought it back with Chad & Erica. Nas or Too $hort in a Verzuz? Not lyrically. Not who’s the “better rapper.” Who wins the room? Full episode: The Part of Philanthropy Nobody Sees | Chad & Erica Furlong — on Building 341 now. @baygandafoundation @bebuenaonda #Building341 #Nas #TooShort #Verzuz #HipHopDebate

Giving can become part of who you are. But when you’re always trying to meet everybody else’s needs, at some point you have to ask what it’s doing to you. Chad and Erica talk about learning boundaries, balance, and making sure the people doing the helping don’t forget to take care of themselves too. Full episode: The Part of Philanthropy Nobody Sees | Chad & Erica Furlong — on Building 341 now...

This is just one piece of a bigger conversation. Chad and Erica Furlong sat down with us and talked about purpose, philanthropy, music, travel, and the people making real change — including Godwin and the work being done in Uganda. Through @baygandafoundation and @bebuenaonda , they’ve been connected to work focused on education, opportunity, community, and helping kids build a different future. F...

Chad and Erica Furlong have spent years pouring into communities in Uganda and Mexico, but the work comes with a side most people never see. This conversation gets into the responsibility, pressure, emotional weight, travel, family, purpose, and the people they’ve met along the way — from Godwin’s work with girls and basketball in Uganda to the Buena Onda Project helping kids and families in Baja...

We used to laugh at Idiocracy . Now some days it feels a little too accurate. 😂 The movie looked ridiculous when it came out. Now it feels like somebody got an early copy of the future. Tell me we’re wrong. Full episode: Some Rappers Have Bigger Names Than Their Catalogs — on Building 341 now. #Building341 #Idiocracy #CultureTalk #PodcastClips #RealTalk

I’m standing on it. 😂 Go listen to “Blue Velvet” and tell me Princess Nokia isn’t one of the hardest on that list. Agree or nah? #Building341 #PrincessNokia #HipHop #WomenInHipHop #RapTalk

A lot of people talk about getting kids out of poverty. Chad and Erica are talking about what that actually looks like — education, exposure, opportunity and showing kids there’s more out there than what they see every day. Sometimes changing a life starts with simply showing somebody another option. Full Chad & Erica Furlong conversation coming soon on Building 341. @baygandafoundation @bebue...

Some rappers got names that carry a whole lot of weight. But when you really sit down and go through the albums, the hits, the misses and the moments… sometimes the name is bigger than the catalog. That’s where this conversation started, and then it went everywhere. Nas vs Too $hort. Future vs Kurupt. Great MCs without that one great album. Hits versus bars. Legacy artists still putting music out....

Chad and Erica Furlong are putting real work behind the word philanthropy. Through @baygandafoundation , Erica helps support early childhood education, literacy and opportunity for children in Uganda. Through @bebuenaonda , Chad helps provide an after-school program, meals, education and opportunities for kids in Baja California, Mexico. We sat down with Chad and Erica to talk about what brought t...

Everybody scores Verzuz differently. Some people judge bars. Some judge hits. Some judge impact. Some judge what actually moves the crowd. So does anybody really “win”? Maybe it’s all perception… and the only people who really win are the fans getting to hear all those records again. That’s what makes the debates fun. #Building341 #Verzuz #HipHopDebate #HipHopCulture #MusicDebate #RapTalk #MusicPo...

ust real talk. People got way too comfortable saying certain things out loud like it’s normal. We had to speak on it. Full convo coming soon. What changed? #Building341 #PodcastClips #RealTalk #CultureTalk #CommunityTalk #NoFilter #ChicoCA #PodcastersOfInstagram #HipHopPodcast #ConversationStarter

Rubba asked me straight up: Nas or Too $hort in a Verzuz? I’m taking Too $hort. 😂 Nas is one of my favorite East Coast rappers, but if we’re talking records that hit in a room, a party, a club — I think Short has more of them. I already know what the comments are about to look like. 😂 #TooShort #Nas #Verzuz #HipHopDebate #Building341

Hip-hop. R&B. Blues. Country. Legacy artists. New releases. This episode starts with DJ Rubbaban's trip to Texas before turning into one of our deepest music conversations yet. We break down Rick Ross' newest project, Ne-Yo's country album, Jacquees, Project Pat, Juicy J, Rome Streetz, Bubba Sparxxx, Keith Urban, blues legends, how artists are evolving, and whether music is actually getting be...

I didn’t think I was going to like it… then Rick Ross dug in his bag. 🔥 From there, the conversation went everywhere—Rick Ross, Ne-Yo, country music and the records catching us off guard lately. A ten-minute preview of the next Building 341 conversation. What artist surprised you with an album you didn’t expect to like? WHO DO YOU THINK RUBBA PICKS? FULL EPISODE COMING SOON

You can go back to the same neighborhood and realize it ain’t the same neighborhood anymore. The buildings may still be there—but the people, the culture and the faces you remember have been pushed out or changed by gentrification, drugs and economics. Rubba said it plain: “You don’t see our faces in them neighborhoods no more.” When you go back to where you grew up, does it still feel like home?...

Oschino recently responded after Jay-Z’s Roots Picnic freestyle, and Leon felt like people needed to hear it. He may stumble over a few words, but the message still lands. He speaks from a street perspective, stays rooted in Philly, and makes more sense than some people may expect. Like I said in the clip: He put a pin in that one. Have you heard Oschino’s response yet? Did he make his point? 🎙️ M...