Builder Funnel Radio

Cost and availability of labor continue to plague the construction industry- while building permits are on the rise. Plus, could mortgage rates go even lower in 2020? Six headlines that could have an impact. Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30 Resources, Full Episode Transcript, and more: http://bit.ly/2HN727J

How do you create a positive work environment? Spencer gives a rundown on how he started his builder Funnel with a focus on the team and core values in order to grow Builder Funnel's culture from the ground up. https://info.builderfunnel.com/builder-funnel-radio/tips-positive-work-environment

Housing affordability, lack of available inventory, and the re-introduction of risky mortgages have some builders worried. Plus, the household debt bubble reaches 14 trillion dollars, and how the Coronavirus may put a dent in the luxury housing market. Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30 Resources, Full Episode Transcript, and more: http://bit.ly/38yAhqs

Vertical integration. The term itself is daunting, but the results are lucrative. In this episode, Pierrette Tierney, VP of Business Development at Magleby Construction, lifts the veil and gives the lowdown on how you can make vertical integration work for your company. https://info.builderfunnel.com/builder-funnel-radio/magleby-construction-vertical-integration

The US added 225,000 jobs in January- 44,000 of them were construction-related. Plus, Home Depot pledges $500,000 to skilled trade programs for high-school students. Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30

Do I really need a website to generate leads? How do I deal with negative or fake reviews? Do I need marketing when business is good? These are questions the Builder Funnel team is asked all the time. Spencer breaks it all down on this week's episode of Builder Funnel Radio. https://info.builderfunnel.com/builder-funnel-radio/faqs-auto-posting-website-reviews

It's a good time to be a home builder. Taylor breaks down why the economy is improving, homeownership is going up, and more women are buying homes than ever before. Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30

Accountant Nicole Landau gives tips on how to avoid construction fraud, how to plan your budget, and provides some excellent free resources to help you audit your own business for signs of fraud. https://info.builderfunnel.com/builder-funnel-radio/prevent-construction-fraud

Taylor breaks down the latest developments in the housing market, why the market can't keep up with demand, and more. Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30

If you're using social media to elevate your contractor business, you're already a little ahead of the game. But are you just using it to generate leads? Because social media can do so much more than that. https://info.builderfunnel.com/builder-funnel-radio/social-media-branding

Taylor breaks down the latest on the trade war between the US and China, why low mortgage rates are boosting the economy, the best remodeling project for ROI in 2020, and more. Subscribe to The Construction Cut Newsletter: http://bit.ly/38iPn30

Launching 1/20/20: the latest podcast from Builder Funnel Radio. Join your host Taylor Rennick for everything you need to know about the construction world in 15 minutes or less, every Monday morning on Builder Funnel Radio.

This week, Spencer is joined by Mike Foti, a construction blogger extraordinaire. We know writing and editing blogs is not everyone's idea of fun. But increasing traffic to your website is fun, and so is building trust with leads before you even speak with them. When you're a home builder or remodeler, educating your audience is what blogging is all about. Learn more about blogging and Mike's work...

Spencer is a big believer in continuous growth, whether in your business or your personal life. As such, he reads dozens of books every year, which puts him in an excellent position to recommend a few of his favorites for you to read in 2020. Check out the full list here: https://info.builderfunnel.com/builder-funnel-radio/2020-book-recommendations

There is often an antagonistic relationship between architects and builders. Even though historically speaking, the architect was always a builder too. According to our guest David Supple, the schism between designer and builder is a recent one, and the confusion surrounding the two has harmed both the industry and client satisfaction. For more resources: https://info.builderfunnel.com/builder-fun...

We asked 102 professionals in both home building and remodeling what their marketing plan looks like for 2020. this information is vital for understanding the industry around you and how you stack up to your peers. Download these FREE reports for the inside scoop on what the other guys are doing, and to improve your marketing efforts in 2020. Subscribe and check out our full report here: https://i...

Daniel Allen is the co-founder of Trademutt, an Australian clothing company dedicated to making colorful, zany work shirts that start meaningful conversations about men's health and suicide prevention — particularly in the construction industry. Five percent of all Trademutt's profits help fund a discreet, free text-based service that connects those seeking help with psychologists 24/7, called Thi...

-- Why Should Home Builders and Remodelers Use Analytics Tools? -- Why use analytics tools? The short answer is, to see the ROI on your marketing methods. But there is so much more to it than that. Spencer is joined by Taylor Rennick, Client Success Manager and Inbound Marketing Strategist at Builder funnel, to discuss analytical tools and how they help your company strategy. Topics covered: a dee...

According to Patrick Camuso, CPA, if you're just now getting to your 2019 tax return, your window of opportunity to plan is already over. Tax returns are historical; all it is is looking back at the year passed. But proper tax planning is proactive and is done before the tax year even begins. Returns are about the past. Planning is about the future. In this episode, Patrick gives us insight into t...

Maybe your sales funnel is overflowing right now — that's great. But maybe you're thinking about an upcoming recession. Your funnel might not be so hot then. But there are ways to prep for your future sales funnel, and it involves thinking about the way you are handling your leads right now.

Can community events boost new home sales? The answer is a resounding yes. On this week's episode, Spencer is joined by Sarah Titus and Marissa Roden, the marketing team at Eastbrook Homes in West Michigan. Sarah and Marissa have been organizing free community events in West Michigan to get people in their homes and boost their sales. These events include sneak peeks, educational seminars, grand o...

Taylor Rennick joins Spencer on Builder Funnel Radio this week to discuss tariffs and their disproportionate effect on the construction industry. At first glance, tariffs seem like they should be outside the scope of worries for home builders and their marketers. But recent events have shown us otherwise. A trade war with China is in full force right now, and as a result, many of the imported mate...

In this episode, Spencer hosts David Gerstel. David is a seasoned vet in the construction industry. A published author and the head of several successful companies, David shares how to put systems in place so you can build a rock-solid estimate system (that you can charge for). Plus, how to drastically reduce your overhead and different ways to maximize profit.

Why is it important to have good images? Surprisingly few companies consider photo and video to be a worthwhile investment. We are here to tell you that it is. In this episode, Spencer discusses the importance of professional photography (and videography) in the business of building and remodeling homes, and the leverage it could give smaller companies over the big guys in the age of the internet.

Chris Hartley is several things: a VP of Sales and Marketing, a public speaker (and trainer), and a Professional Builder Magazine 40 Under 40 winner. Chris shares his expertise on a variety of essential topics, including emerging technologies for selling homes, the importance of company culture, and how reaching out to thought leaders is the first step to becoming a thought leader yourself. Chris...