BuffSpeak

Give a listen as Dr. Amjad Abdullat, Dean of the Engler COB, talks about the challenges facing colleges and schools of businesses, as well as the future of higher education in business.

“Societal Impact” can be a fuzzy subject, but it’s something we care about and work toward here. Take a minute to listen as Dr. Leslie Ramos Salazar explains what it means and why it’s important.

The field of Digital Marketing changes practically every week, and sometimes it is hard to keep up with it. Listen in as digital expert Mason Gray walks us through everything that is happening today.

A big behind-the-scenes aspect of the Engler College of Business is its commitment to continuous improvement, which is driven by our ongoing assessment of courses and programs. Tune in as Dr. Neil Meredith explains the process.

Podcast hosts are accustomed to asking questions. But what happens when a host becomes a guest? Listen to Skylar Gallop of Hey Amarillo tell her story and answer all the hard questions.

It is not all that unusual to encounter married academics. But in the same discipline? Tune in to listen to a pair of Econ profs tell how they navigate these waters.

What started as a small attempt to help students obtain professional clothing has turned into a year-long effort. Meet the keepers of the Clothing Closet helping students be dressed to kill.

Palo Duro Canyon State Park is our gem out on the High Plains, and the secret is out: It is one of the biggest tourism draws to the region. Tune in as a Park admin and volunteer tell the story of this natural wonder.

If there is anyone in the COB who has done it all, it is Dr. Murray Jennex. Tune in for a story that will blow your mind.

Anyone who has been out to Palo Duro Canyon the last few years is probably familiar with the Sad Monkey Mercanmtile. Meet the two brothers who started it, naming it after a long-time favorite attraction in the park.

WT had such a successful time last year with Coursera professional certifications that it is back for another round! Join me as I chat with Dr. Mary Liz Brooks, our coordinator. 

With cannabis products available legally in a majority of US states, usage has never been higher (pun intended). But how does it affect career outcomes? Drs Shaffer and Li share the findings from their recent study.

It’s a popular hashtag these days on social media, especially among Gen Zers. But there have been many “indicators” for years. Listen as Dr. Neil Meredith dissects each of them.

The best communities are those that are accessible to all, regardless of how they move about. Meet Chris Pittman, whose new organization PATH is trying to do just that for Amarillo and Canyon.

There isn't a road map for these trying financial times, but there are experts to help lead the way. Tune in as '93 MBA Alum and wealth manager Anupam “AJ” Johri sorts through the obstacles.

Every day we are greeted by headlines pulling us into a never-ending stream of news related to the economy. It is inescapable. Economics Prof Eric Hoffman explains all we need to know about inflation, interest rates, and tariffs.

The West Texas Enterprise Center is here to coach existing and small business start-ups. Oh, and there's a pot of money available—$500,000 total—for those who wish to compete for a little cash infusion. Listen to Brian Enevoldsen tell how his organization helps area businesses.

Everyone wants to be an influencer these days, but the real money is in livestreaming. Tune in to a convo with a livestream phenom who has fans literally throwing money at him.

Nate Xu is one of our newest--and youngest--faculty members. In no time flat he hit stride with a major publication, and has endeared himself to his students. Give a listen as he tells how he got here from China, via Illinois.

What challenges do women business leaders face in this region? Professors Dr. Leslie Ramos-Salazar, Dr. Jillian Yarbrough, and Dr. Elaina Cantrell Robinson discuss their research, "Her Business Story: Narratives of Women Business Leaders of the Texas Panhandle."

A select group of College of Business students is being taught by a retired CEO and company President. They're learning Management from someone who spent his career doing it. David Hudson tells his story in this episode.

One of the most important documents a graduate owns is their resumé, the story of themselves. Kat Kane joins me to discuss Quinncia, an online tool to help COB students optimize theirs before they hit the job market.

Game theory is something that most of us do without even thinking about it, yet few know what it is or can fathom the math behind it. Listen as Economist Dr. Eric Hoffmann explains this phenomenon and his research in the field.

Higher Ed is about more than just the name of the school, it's about the ethos, the mindset that drives the brand. Give a listen as we explore the Engler Edge and how it sets our students apart from the rest.

The COB was recently selected to be part of an elite pilot program in the A&M System, and it's all about students earning professional certifications. Listen to Dr. Mary Liz Brooks as she explains this powerful program.