Broadening Horizons Podcast

In today's episode we'll discussing the ends and outs of something that is absolutely rampant in just about every creative community that exists, and that is copying or stealing someone else's creative intellectual property. I'll be breaking down what constitutes as copying, how this impacts your business in some major negative ways, and how to properly take inspiration from other creators and com...

Today I'm welcoming Melissa Perkins of Sweet Daddy Designs to the podcast who is an absolute master at design and brand strategy. Melissa creates beautiful brands for her clients that are formed from a foundation of extensive brand strategy and industry research. She knows exactly how to take the guesswork out of knowing what visuals your brand and business needs in order to reach ideal audiences...

Today I'm chatting about how personal side projects can shape your business and how I think they can be a huge asset to your business no matter what stage you are in. This is a hot topic in the design and entrepreneurial spaces right now, and for good reason! More and more people are implementing personal side projects into their business plan and I'm about to break down several reasons why introd...

Today I'm welcoming Kirsten Lawler of Alway Services to the podcast. Kirsten is your go-to girl for basically every small business need including content creation, copywriting, sales and marketing strategy, social media strategy, and content scheduling. We're chatting about some of her best social media strategies, what it means to engage on Instagram in a way that's actually boosting your reach a...

Burnout comes in all shapes and forms and truly looks different for every business owner. Often it will creep in as we go about our day and before you know it our productivity comes to a sudden stop. While burnout is perfectly normal, and something we all go through, it's important to still keep it in check to avoid it effecting our long term goals or causing our businesses to struggle. FOLLOW US...

Today I'm welcoming Jess from Jess XO Copywriting to the podcast to talk about how business owners can craft compelling copywriting in all areas of their business. Jess is a master at getting to the root of what needs to be said and how best to say it. We personally used her website promptlates on our own website re-launch and Jess literally blew me away with her style of creating genuine copy tha...

Today we're digging into how hiring a small graphic design studio compares to hiring a corporate design firm for your next project. There are a LOT of differences between the two, including process, communication, connection, not to mention final deliverables. This episode will help you decide what avenue would be the best choice for you and your business, so that you get the design experience you...

Today I'm so excited to welcome one of my favorite design friends to the podcast, Hannah Batkoski of Duende Design Co. Hannah's incredible talent as a brand designer has gained her major recognition in the online design community and recently she has skyrocketed on TikTok. Last summer, she took the leap into running her business full time and had a seamless transition from the corporate world to e...

In today's episode, I'm talking about why I took my website down for an entire calendar and how that actually launched my business forward by leaps and bounds. I chose to talk about all of this today not to say your website isn't important. I'm here to reiterate just how important your website is for your business. It can drag your business down or it can launch your business forward. And this pas...

Passive revenue streams like courses and shops are allowing services based businesses to broaden what they offer, reach entirely new audiences (sometimes even people in their own industry) and it's firmly placing them as experts in their field. If you are anything like me, you've probably wondered what all goes into making a course or a shop, and if it REALLY brings in additional income.  Today I'...

It's no secret around here that I am a planner. One of my favorite aisles to peruse in Target is the stationary aisle. You know the one. It has all the pretty office stuff and has tons of lovely calendars and fresh planners that look so full of potential. Opening a blank planner fills me with the same excitement that a blank sketchbook or canvas does. There's something so intriguing about thinking...

How much time do you spend creating content for your business? If you are anything like me, I bet you spend anywhere from 60-80% of your time each week creating content to attract, market and sell to your ideal customer. Your content creation may even BE your business (looking at all you bloggers out there)! So what happens when people don't connect with the things you are creating? Maybe they don...

Do you view your business as a journey or as a destination? For me personally, my business has continuously evolved through the years and I know it's not done yet. If you thought that I always knew I wanted to be a graphic designer, you're about to be surprised. Everyone's career journey is different and today I'm sharing my own journey to running my own business and the different paths that all l...

I love a good personality quiz or really anything that gives me a new perspective or a fresh look into the human mind and our behavior. I've always been interested in the zodiac and have found Myers-Briggs to be especially enlightening. But then I was introduced to the enneagram and my whole mindset shifted when it comes to myself, my habits, my stressors, my relationships, and my business. Pour y...

I did one the best things for my business during 2019. It wasn't taking a course, or even working with a specific client. I built up a community of fellow business owners that I could talk candidly with about work! I reached out to 9 women that I admired in my field, asked them all the questions, and made several great friendships throughout the year. Now I'm sharing some of my main takeaways. Pou...

Choosing a business name can be a daunting task but it's not impossible! Here on this episode of the Broadening Horizons Podcast we are breaking down all the traps that can cause you to pick a business name you are ready to ditch in just a couple of months and how to focus in on the best ways to pick a creative business name that you will identify for years to come! Pour yourself a cup of somethin...

Being a business owner is hard work and NOT for the faint of heart. We are out here hustling and trying to do all the things ourselves, and sometimes we can be our own harshest critic. At the end of the day we are only human and we can only do so many things on our own. It's so important to find ways to be kind to yourself and recognize that what you are doing is not easy for anyone. Pour yourself...

Does the term SEO make you nervous? Are you unsure the best practices you should be implementing on your blog? Are you not even sure what I'm talking about right now? Don't worry, I got you! Today we are chatting all about the best SEO practices specifically for bloggers and how to make sure your blog gets great traffic and loads quickly. I'm breaking down 38 things you must work on to boost your...

Do you feel like you have to blog about ALL the things? Nowadays it can seem like you have to share every single aspect of your life online in order to gain a following in the blogging world. But guess what? It's actually so much better to limit your content to just a few categories in order to build a following that really values your opinions. Plus, no more having to guess what to post. Total wi...

Do you consider yourself someone that plans or someone that wings it? While winging it can make life more exciting, when it comes to building a business or blog, planning is the name of the game. By creating a content calendar for your blog, or for your social media presence, you never have to wonder what you are going to post. Instead you can spend most of your time doing the thing that you love,...

There's a lot that goes into successful blogs these days. Between the planning content, setting up a website, taking great photos, and building an online presence, it can be daunting! The good news is, you don't have to figure all this out on your own! I'm about to break down the Do's and Don'ts of starting a blog so that you feel confident striking out on this journey. Pour yourself a cup of some...