Branding for Breweries - Strategies to Grow Brewery Brands and Sales

This episode is different. I am joined by the full The Brand Weaver Collective to break down how breweries can grow with less guesswork and more clarity. We cover: • Why brand strategy gets skipped, and why that costs you time and money • How identity design shapes perception before anyone tastes the beer• Why marketing without direction becomes noise• How to build brand experiences that make peop...

In this episode of Branding for Breweries, Tim the Brand Weaver sits down with Sam McGregor from Signature Brew to unpack how you build a brewery brand that stands out in a crowded market. Signature Brew started with a simple frustration: nobody wanted to drink rubbish beer at gigs. That problem became a brand platform rooted in music, collaborations, venues, and experiences, backed up by beer qua...

Most breweries focus on beer styles and label design. Lost in Town went further and built a whole comic book universe. In this episode of Branding for Breweries , Tim Weaver chats with Max from Lost in Town , a London brewery that has created a film noir inspired comic book brand that links directly to their beers. It is a brilliant example of how a brewery can use storytelling and character led b...

Collaborations can be one of the most powerful tools a brewery can use. Or one of the fastest ways to waste time, money, and credibility. In this episode of Branding for Breweries , Tim Weaver is joined by Rich Nelson , Sales Director at Salt Beer Factory and Ossett Brewery , to unpack how successful brewery collaborations are really built. This is not about slapping two logos on a can. It is abou...

Some breweries make great beer. A few create something you can feel. In this episode Tim Weaver is joined by Stefan Melbourne , Head of Creative and Experience at Track Brewing Co , one of the most influential creative breweries in the UK. Stefan pulls back the curtain on how Track designs the feeling behind the brand. The colours. The energy. The storytelling. The tap room. The experience that go...

If you want to see your beer on supermarket shelves this is the episode for you. Tim Weaver is joined by James Crabtree , Senior Beer Buyer at Morrisons , to unpack the reality of pitching your brewery to a major retailer. James reveals what buyers really look for the things breweries always get wrong and the hidden parts of the process that decide whether your beer stays on shelf or disappears af...

This episode is a little different (no guest, no interview) just Tim Weaver , The Brand Weaver , sharing the story behind his brand new book Branding for Breweries . 📖🍺 Recorded live, Tim takes you behind the scenes to reveal: • Why he created the book and the mission behind it• What’s inside and how breweries can use it• How the playbook helps you stand out and sell more beer• Why it was design...

What really drives brewery growth? It’s not the logo. It’s not the liquid. It’s the business behind the brand. 🍻 In this episode, Tim Weaver talks with Roger Tattersall Managing Director at Kirkstall Brewery and former co-owner of Mash Gang to explore how two very different worlds collide: the structure of an established brewery and the creative chaos of a fast-growing startup. You’ll discover: •...

Most independent breweries are making costly decisions in the dark. 📉 In this episode of Branding for Breweries , Tim Weaver is joined by Mark Bentley, data expert and Business Development Director at HDI, to reveal how breweries can use real spend data to grow faster, price smarter, and target venues that actually sell. Mark shares insights from 10.2 million consumers across 140,000 hospitality...

Can a brewery build strong cask and keg brands without confusing drinkers? 🍺 In this episode of Branding for Breweries , Tim Weaver talks with Giles Mountford , Head of Brand at Hall & Woodhouse ( the team behind Badger and Outlan) about how they’ve successfully balanced two distinct beer brands for two very different audiences. You’ll learn: – Why Outland exists as its own brand– What cask a...

What happens when great beer isn’t enough to grow your brewery? 🍺 In this episode of Branding for Breweries , Tim Weaver chats with Andrew Morgan founder of The Bottle Shop , early pioneer of UK craft beer, and now Non-Exec Director at Roleys . Andrew shares the hard truth about why so many breweries struggle to stand out and scale. You’ll learn: – Why brewers need to stop hiding behind the beer–...

Subscription boxes aren’t just for steady cash flow, they’re a brand-building goldmine… if you know how to use them. Tim Weaver (The Brand Weaver) is joined by Olly Morgan , co-founder of Brewser , to unpack what breweries get wrong about subscriptions and how to turn them into loyal fan-building machines. They dive into: How Brewser flips the subscription model to benefit breweries Why storytelli...

Getting your beer into supermarkets sounds like the dream, but for most breweries, it’s where the nightmare begins. In this episode, Tim Weaver, The Brand Weaver, chats with Ben Penrose , founder of Striqe and co-author of We Are Beer’s ‘Future of Craft Beer’ report. Together they unpack what grocery buyers really want, why most breweries get it wrong, and how to turn your next pitch into a real o...

Want your brewery featured on TV or in national press, not just beer blogs? 📺📰 In this episode, I’m joined by PR powerhouse Sarah Warman (ex-BrewDog, now global drinks consultant) to break down how breweries can win mainstream media attention and use it to grow their brand. You’ll discover: – How to create PR ideas that catch attention– The right way to build relationships with journalists– How...

Most breweries focus only on drinkers. But the real decision-makers? They’re often the gatekeepers who decide if your beer ever reaches a glass. 🍺🔑 In this bonus live episode, recorded for the On a Plate Growth community, I share why breweries must look beyond consumers and start tailoring their branding, messaging, and strategy to the people who control access to their market. You’ll learn: – W...

Think PR is just for big breweries? Think again. 📢🍺 PR is one of the most powerful tools indie breweries can use to build awareness, trust, and sales—without huge budgets. In this episode, I’m joined by global PR consultant AilsaCargill , who has worked with drinks brands worldwide, to break down what PR really means, why breweries need it, and how to start building visibility that lasts. You’ll...

Sampling isn’t just a giveaway, it’s a growth lever. 🍻 In this episode, I sit down with Richard Lloyd Williams from Flavou Sampling to share a proven playbook for breweries that want to turn tasters into paying customers. We cover: – Live, in-home, and digital sampling explained– How to target key moments (like train-to-festival or trim-to-pub)– Messaging that works in venues to drive trial– Why...

What happens when a brewery goes all-in on lager? 🍺 In this episode, Gavin Litton joins me to unpack how Pillars Brewery became a lager specialist with serious commercial bite. From brand clarity to taproom growth, discover the bold moves that helped them stand out and sell more pints. We cover: – Why “drinkability” can be a winning brand strategy– The simple hiring rule that levels up your team–...

Think making great beer is enough to grow your brewery? Think again. In this episode of Branding for Breweries , Tim Weaver chats with James from Brand Hackers about how breweries can stand out, attract loyal customers, and sell more beer in a crowded market. You’ll discover: – How to find what truly makes your brewery different – Why knowing your customer is your strongest marketing tool – Proven...

What happens when you send your beer to 80 content creators? 🍺📲 Brew 61 took the plunge, nearly 1,000 bottles shipped to influencers across the UK. The aim? Boost brand awareness and win over new drinkers. The results? Big spikes in views, a bump in sales, and valuable lessons for breweries thinking about doing the same. In this episode, Tim from Brew 61 joins Tim the Brand Weaver to share: – Wh...

Want to grow your brewery beyond borders—without blowing your budget? 🌍🍻 In this episode, I chat with Simon Williams from Let’s Market , who helped Slovenian brewery Green Gold successfully launch in the UK. We break down how UK breweries can export into Europe and build global awareness without the usual headaches. You’ll discover: – How to plan and launch in new markets– What logistics nightma...

How do you build a cult beer brand by doing everything differently? Just ask Mash Gang . 😈🍻 In this episode, I chat with Jordan Childs , founder of the rule-breaking, alcohol-free brand that turned chaos into community and built a following by being proudly weird, bold, and unapologetically itself. We cover: – How Mash Gang went from pandemic side project to cult sensation – Why niching hard bui...

How do you turn pub passion into a media brand with 180k+ followers? Thomas J. Vosper did just that. 🍻📚 In this episode, I’m joined by the creator of @historicpubcrawls to unpack how he built a loyal audience around beer, books, and bold content—without chasing trends or going viral for the sake of it. We cover: – How to grow a brand without gimmicks – Why Instagram beats TikTok for booze brands...

Want to stand out like the big players, without their budget? This episode shows you how. 💡🍻 Alice Salisbury ( Informed Consulting Co ) has advised giants like Diageo and AB InBev and now she’s sharing what indie breweries can borrow, adapt, and own to grow fast with smarter storytelling and sharper comms. We cover: – A better way to pitch to bars and bottle shops – Why “authenticity” isn’t enou...

Think Untappd is just for ratings? Smart breweries are turning it into a serious sales tool. 📱🍻 In this episode, I chat with Tom from Untappd to reveal how breweries are using the platform to plan releases, boost taproom traffic, and build loyalty. We cover: – How to use Untappd data to plan better beer launches – Why claiming your brewery page is a no-brainer – Taproom tools that increase check...