Branding Bud Live

Curious to know more about the historical role of beverages, and how cannabis-infused drinks might reshape social interaction? In this episode, "The Socialization of Cannabis Beverages", co-hosts David Paleschuck and Adriana Hemans explore the socialization of cannabis beverages and their significance in reshaping social drinking with Seng Robertson, Technical Director of Cannabis Resear...

Forget about surprising and delighting customers. Just delight them. Close the gap between the promise you make and the experience you deliver. Join co-hosts, David Paleschuck and Adriana Hemans as they chat with Tom Stewart, co-author of the bestselling book “Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight”. Tom will show us how businesses of all kinds – including can...

Join your hosts David Paleschuck and Adriana Hemans as they interview Brett Heyman, Founder & Creative Director of Edie Parker, a NYC based fashion and accessories company making headway in the cannabis space. From the creativity and self-expression that both fashion and cannabis inspire to the unique lifestyle choices that unite enthusiasts of both, we'll be exploring the ways in which th...

Join your hosts David Paleschuck and Adriana Hemans as they interview Michael Kauffman, Executive Director of The Clio Music & Clio Cannabis Awards. Founded in 1959 to honor excellence in advertising, The Clio Awards celebrates bold, creative work that inspires ideas and fosters meaningful connections within the creative community. Today, Clio Cannabis celebrates the creators at the forefront...

Join your hosts David Paleschuck and Adriana Hemans as they interview Brett Puffenbarger, VP Marketing of Greencheck Verified, and Aaron Salles, VP, Sales & Marketing at MOCA Humboldt – both experts in the cannabis field. This 4/20, we got a little silly and sparked up some of the following questions: • If cannabis could talk, what would it say? • Thoughts on a national cannabis mascot; and •...

Join your hosts David Paleschuck and Adriana Hemans as David Paleschuck takes us through “The 14 Cannabis Brand Archetypes” from his bestselling book, “Branding Bud: The Commercialization of Cannabis”. Some of the questions we’ll ask are: • What is a cannabis brand archetype; and why are they important? • Must brand archetypes be mutually exclusive? • How can brand archetypes help market and manag...

Join your hosts David Paleschuck and Adriana Hemans as they interview Michael Zaytsev, Cannabis Program Director at LIM College, and Cultivation Professor Marianne Cursetjee, MBA, CEO of Alibi Cannabis. Some of the questions we’ll ask are: • Why the rise in cannabis education? • How will academic participation add to the credibility of the industry? • Are degrees required to ensure consistent indu...

Join your hosts David Paleschuck and Adriana Hemans as they interview Heather Florio, CEO of Desert Harvest, a 30-year-old Aloe Vera wellness company focused on the health needs of those underserved and living with under-recognized conditions. Some of the questions we’ll ask are: • Is plant wellness, and the ability to deliver quality products, consistently difficult?  • How does the CBD + Aloe Ve...

Join your hosts David Paleschuck and Adriana Hemans as they interview George Jage and Sid Patel, two founders of the industry’s better-known events, MJ Unpacked, and the Cannabis Drinks Expo. Some of the questions we’ll ask are: • What is the overall state of the industry?  • Why a move toward hyper-specific tradeshows and events?  • How does the fragmented landscape play into the equation?  Liste...

Join your hosts David Paleschuck and Adriana Hemans as they interview David Goubert, President & CEO, of Ayr Wellness Inc., one of the largest Multi -State Operators (MSO) in the country. Some of the questions we’ll ask are: • What is the overall state of the industry? • Has there been a movement away from specific states? • How do business basics like supply & demand, and economies of sca...

Join your hosts David Paleschuck and Adriana Hemans as David Paleschuck checks in live from Bangkok, Thailand. Within just 8 months cannabis has exploded in Thailand. Once heavily frowned upon and severely penalized, it still has its nay-sayers. Some of the questions we’ll discuss are: • What’s Thailand’s relationship with cannabis? • What products are being sold, where, and in what doses? • What...

Join your hosts David Paleschuck and Adriana Hemans as they interview Barry Foy, founder of “Gentlemen Smugglers”. Inspiring the brand’s name, Barry was tagged with the federal kingpin statute in “Operation Jackpot” – the first Presidential sting in the ‘war on drugs’. Some of the questions we’ll ask are: What inspired you to start a cannabis brand after spending decades in jail? How does that ins...

Join your hosts David Paleschuck and Adriana Hemans as they interview Austin Stevenson, Chief Innovation Officer at Vertosa, a cannabis product development & formulation company based in CO. Some of the questions we’ll ask are: • What are the unique challenges and opportunities in developing a cannabis beverage? • Are there techniques from traditional beverages that cannabis brands can learn f...

Join your hosts David Paleschuck and Adriana Hemans as they interview Danny Gold, CEO & Co-Founder, Zoltrain an online cannabis education firm bridging the gap between brands, retail owners, buyers, and budtenders. Some of the questions we’ll ask are: • Who’s responsible for educating the customer? • What’s entailed in a “positive and memorable customer experience”? • How do message and tone d...

Join your hosts David Paleschuck and Adriana Hemans as they interview Kim Prince, Principal at Proven Media, a cannabis focused PR firm based in AZ. Some of the questions we’ll ask are: • How has the vape crisis effected the cannabis industry? • What’s an example of a PR campaign turned bad? • How can we prepare for cannabis and other crises in advance? Listen in to "Branding Bud Live" –...

Join your hosts David Paleschuck and Adriana Hemans as they interview Sara Gullickson, CEO & Founder of The CB Advisors. Some of the questions we’ll ask are: • How difficult is it to obtain a cannabis license? • Are there different types of cannabis licenses? • How do states differ in granting cannabis licenses? Listen in to "Branding Bud Live" – weekly productive distractions for th...

Join your hosts David Paleschuck and Adriana Hemans as they interview Parisa Mansouri-Rad and Adelia Carrillo, Founders of The Blunt Brunch. Some of the topics we’ll cover are: • How do we build and nurture supportive business communities? • What common goals drive cannabis business leaders to work together? • Is there a clear consensus on what needs to change in cannabis? Listen in to "Brand...

Join your hosts David Paleschuck and Adriana Hemans as they interview David Vaneaton, Sr. Brand Manager at Boveda, as they discuss non-endemic companies entering and participating in the cannabis industry in authentic and meaningful ways. Some of the topics we’ll cover are: • How do non-plant-touching companies enter the industry? • Where can exchanges of value be found in the industry? • What doe...

Join your hosts David Paleschuck and Adriana Hemans as they interview Kristina Aducci, Founder and CEO of House Of Puff on the rise and importance of female-owned cannabis brands. Some of the topics we’ll cover are: • Why the rise in female cannabis consumption? • Why haven’t we seen women ascending to the C-suite? • Why is it harder for women to secure capital? Listen in to "Branding Bud Liv...

Join your hosts David Paleschuck and Adriana Hemans as they interview Maha Haq, a California-based cannabis consumption lounge consultant as they discuss “The Future Of Cannabis Consumption Lounges”. Some of the topics covered are: • What concerns should we have about onsite cannabis consumption? • Can you consume alcohol and cannabis together in consumption lounges? • How are different states han...

Join your hosts David Paleschuck and Adriana Hemans for a countdown of the top 10 most memorable moments of 2022, and top 10 predictions for 2023. Some of the topics we’ll cover reveal the events that shaped the cannabis industry in 2022 including: • The partnership between Major League Baseball and Charlotte's Web • Research that proves "the nose knows" • And the "Brock Ollie&q...

Join your hosts David Paleschuck and Adriana Hemans as they interview Jason McHugh, CEO, and founder of Califari, one of California's best-known art-based cannabis brands about "Creativity and Cannabis." Listen in to learn more about the Califari brand, and how Jason leveraged his creative background with the Beastie Boys, Spike Jonez, and Trey Parker into what he does today. Some of...

Join your hosts David Paleschuck and Adriana Hemans as they interview Tyme Ferris, co-host of the "Queer in Cannabis" podcast, and founder and CEO of the Pantheon Collective. Some of the topics we’ll cover are: • How diverse is the cannabis industry? • Are social equity programs helping or hurting minorities in cannabis? • What are gender-based trends happening in the industry? Listen in...

Join your hosts David Paleschuck and Adriana Hemans as they interview Brett Puffenbarger, VP of Marketing, Green Check Verified, and cannabis industry influencer. Some of the topics we’ll cover are: • Is sexism alive and well in the cannabis industry? • Who were those "T-shirt guys" at 2022 MJBizCon; and do we even care? • Are hard drugs consumed at cannabis industry events? Listen in to...

Join your hosts David Paleschuck and Adriana Hemans as they interview James Zachodni, Co-founder of Dope Magazine and Farechild Events, and one of the ultimate party-throwers in the cannabis industry. We'll be previewing the upcoming MJBIZCON week in Vegas and all the happenings around town, including Farechild's "Shangri-La" event. Some of the topics we’ll cover are: • What’s it...