Brand Intelligence

In this episode of the Brand Intelligence Podcast, co-host William Tyree sits down with Alex Hubbard, IntelligenceBank VP of Product and AI, to unpack the findings from IntelligenceBank’s new report, Content Approval in the AI Era: The New Rules for High-Performing Marketing Teams. Based on more than 1,000 conversations with marketing and compliance leaders, along with first-party platform data, t...

Marketing teams are producing more content than ever, with output up 85% year over year. But compliance teams have not kept pace, creating a growing gap that is reshaping how organizations manage risk, brand, and workflows.   In this episode of the Brand Intelligence Podcast, William Tyree sits down with Alex Hubbard, VP of Product and AI at IntelligenceBank, to unpack the biggest insights from t...

How do you rebuild confidence in one of the world’s most scrutinized financial markets? In this episode of the Brand Intelligence Podcast, William Tyree speaks with Theresa Lintvelt and Alex Skelton from the Australian Securities Exchange (ASX) about the strategy behind their award-winning “Capital with Confidence” campaign. At a time when global IPO activity had slowed and market narratives had t...

Generative AI has moved from curiosity to operational reality — reshaping how marketing teams research, create, review, and deliver content. But beyond the headlines and product demos, the real story is unfolding inside organizations adapting at different speeds and in different ways. In this episode of the Brand Intelligence Podcast, we gather perspectives from marketing, brand, creative, and str...

Every episode of the Brand Intelligence Podcast begins with a deceptively simple question: If you were walking out on stage to give a keynote, what would your walkout song be? It’s a moment that instantly humanizes our guests and sets the tone for the conversation that follows. Over time, this tradition has become a listener favorite — a personality test, a mood check, and a creative warm-up all i...

In a market crowded with acronyms and parity messaging, GMHBA needed to stand out without straying from its values. In this episode, Helen Stevens, Chief Marketing Officer at GMHBA, joins William Tyree to reveal how the team reimagined a 90-year-old brand to compete with national players — and win. Helen discusses how the campaign “Caring Since 1934” turned a local origin story into a modern brand...

After four decades as one of Australia’s most recognizable brands, Priceline Pharmacy faced a familiar challenge: how to evolve without erasing what made it iconic. In this episode, Sophie Harris, Senior Manager of Brand at Priceline Pharmacy, joins host William Tyree to unpack how the team brought a beloved heritage brand into the modern era. Sophie shares the thinking behind their new brand prom...

In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Dimi, Head of Marketing and Brand at Helia, to discuss how her team navigated one of the most dramatic market shifts in recent years. When the Australian government expanded the Home Guarantee Scheme — eliminating income caps, increasing property price limits, and taking on the role of insurer — Helia’s marketing...

In this episode of the Brand Intelligence Podcast, host William Tyree speaks with Jessica Germain, VP of Marketing at My Code, about the company’s bold and award-winning rebrand. Originally founded as H Code, a Hispanic-focused digital media platform, MyCode expanded its reach to include Black, AAPI, and LGBTQ audiences while adding new offerings such as research, a creative studio, and a robust c...

In this episode of Brand Intelligence, host William Tyree talks with Shanmathy of the Baltimore Development Corporation about Made in Baltimore, an award-winning campaign that reimagined a biannual lookbook as a storytelling platform for the city’s makers. What started as a catalog evolved into a lifestyle-magazine experience, showcasing more than 65 local businesses across fashion, food, home goo...

In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Rebecca Brown, VP of Marketing, Annabelle Pike, Director of Community Health Engagement, and Creative Director Andy McLeroy to explore the story behind Baptist Health’s centennial campaign. Instead of a typical anniversary celebration, Baptist Health marked 100 years with 100 days of service, engaging 250 staff ac...

In this episode of Brand Intelligence, host William Tyree talks with Jennifer Lazarz, Director of Marketing at Medical Informatics Corp, about how her team tackled brand and asset management challenges in one of the world’s most highly regulated industries: healthcare.

In this episode of Brand Intelligence, host William Tyree sits down with Vinay Raja, Creative & Digital Director at AVJennings, to unpack the award-winning branding campaign behind the Somerton residential community in Melbourne. With a rich history dating back to 1932, AV Jennings has long been a cornerstone of Australia’s property development landscape - but standing out in a crowded market take...

Marketing teams are creating 70% more content thanks to AI, but can your compliance and brand review processes keep up? In this episode, we explore how AI is reshaping the creative process, brand governance, and what the next two years could look like for marketing and compliance teams. From AI-first content tools to the rise of AI agents that are redefining brand tone and content reviews, we cove...

Fast-moving policy shifts in Washington are creating confusion for compliance teams. What’s truly changing? What’s political theater? And where is your real risk? In this episode, Matt Kelly, CEO of Radical Compliance and former Editor of Compliance Week, joins William Tyree, CMO of IntelligenceBank, to unpack the latest developments and cut through the noise. Together, they break down how politic...

In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Sam Brown, Creative Director at Affirm, to discuss the company’s award-winning brand refresh. Sam shares the strategy behind Affirm’s brand refresh, the importance of authenticity in branding, and how their rebrand earned them a Brandie Award for “Best Rebrand or Brand Update” in FinTech. From internal roadshows t...

In this episode of the Brand Intelligence Podcast, we dive into the strategic overhaul of Utah Valley University’s image through its award-winning "A Place for You" campaign, which earned them a Brandie Award for Best Rebrand in the Public University sector. William Tyree speaks with UVU's marketing and design leaders, Matt Serrao, John Kung, and Jody Birch, to explore the transformation from a lo...

In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Dimi Bartolillo, Head of Marketing and Brand at Helia, for an in-depth conversation about Helia’s innovative campaign to reshape the perception of lender’s mortgage insurance (LMI). Helia recently won the Brandie Award for the best brand campaign in the insurance sector, and Dimi shares the story behind this succe...

What does it take to successfully rebrand a company after strategic acquisitions? In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Leanne Franco, VP of Communications at Wyloo, to explore the company’s award-winning rebranding journey. Wyloo, a leader in critical minerals for the clean energy transition, successfully unified several acquisitions under one global...

On The Brand Intelligence Podcast, we have the privilege of sitting down with some of the brightest minds behind the world’s most innovative brands. One of our traditions is asking each guest, "If you were about to give a keynote speech, what would be your walkout music?" In this episode, co-host William Tyree takes you on a musical journey through a curated montage of those inspiring and unforget...

How can AI revolutionize marketing without losing the creative spark that drives brand success? In this episode of Brand Intelligence Podcast, William Tyree and Tessa Court sit down with Bridget Cleary, CEO of Big Red X, a division of one of Australia’s largest independent agencies, Big Red Communications Group. Bridget shares how Big Red X integrates AI and automation to deliver scalable, efficie...

How can a thought leadership program help launch an award-winning book and podcast, help define brand positioning and influence revenue? In this episode of the Brand Intelligence Podcast, William Tyree, CMO of IntelligenceBank, sits down with Alex Lamascus, Director of Thought Leadership at Workato to talk about their recent brand campaign that won them a IntelligenceBank 2024 Brandie Award. Alex...

Still doing manual marketing compliance reviews? You won’t be after hearing how compliance teams are using AI to get the work done 30x faster. will IntelligenceBank's acquisition of Red Marker revolutionize AI content compliance for regulated industries? In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank, William Tyree, CMO of IntelligenceBank and...

Is less truly more when it comes to your MarTech stack? In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank and William Tyree, CMO of IntelligenceBank, as they reveal how a consolidated MarTech stack can lead to significant productivity gains and enhanced brand compliance. They dive into real-life examples and discuss the importance of a unified pl...

Ever wondered how professional web teams can navigate the ever-changing digital landscape with finesse? Join us in this thought-provoking podcast episode as Josh Koenig, Co-Founder & Chief Strategy Officer of Pantheon, delves into the strategies and mindsets that can elevate web development practices. From challenging the notion of static platforms to exploring the transformative potential of AI,...