Brand Formula: An F1 Marketing Podcast

We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode twenty one and Baku delivered a race of two halves. Thirty-plus laps of nothing much and then a photo finish, boys fighting on the radio, and Isack Hadjar on his first race back getting a podium. We will take it. Petty spats and team driver v driver kicked off with Charles not acknowledging the tow Lewis gave h...

We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode twenty. Madrid was madness in name only. The flamenco dancers were roughly thirty seconds of fun. Lewis was out in 3 minutes basically. The race for tenth Sky tried to sell us was a nothing burger. Onboards made both of us reach for medication. Kimi won, the podium was nice, and here we are. But the race was no...

We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode nineteen, and if you did not cry at least once this weekend, we have questions about whether you were actually watching. Kimi Antonelli. Nineteenth to first. Twenty six passes. His birthday week. His home race. A solo lap in qualifying that stopped everything. A flag from his dad with handwritten notes from the...

We are Brand Formula: An F1 Marketing Podcast. Mordecai is back and Elyssa is boarding a plane, so we are calling up our reserve driver. Hooriya Hussain, marketing and comms extraordinaire, joins for episode eighteen. And she is fully qualified, having trained as a flag marshal at the Losail track as a teenager, repped Volkswagen Audi Middle East, and worked the Qatar Motor Show. She didn't just f...

We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode seventeen, the last race before silly season, and Hungary delivered enough drama to carry us through the whole break. The boys were fighting. Carlos didn't apologise. Max did the overtake of the season and immediately wanted to report Lewis to the stewards. Classic. We open on the race, Carlos's brand problem,...

We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode sixteen and it's a sweet one. Belgium delivered red bullets out of the gate, a stewards decision that had even George saying it was wrong, and Isack Hadjar going from twenty-first to sixth on strategy alone. We are in our reformed Max haters era and the tow lap did not hurt. We open on George. His brand has alw...

British GP | Lego & the Landostand — Episode 15 We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode fifteen and this was Mordecai's "home race". Over five hundred and fifty thousand people over a weekend. No Glastonbury this year, so Silverstone stepped all the way up, and it showed. We open on the LandoStand. Sixteen thousand fans in neon and blobs, Lando u...

We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode fourteen, and they are both only recently recovered. From the heat. From the Croisette. From Cannes Lions. We open on Austria first. George Russell read the fine print, followed the rules to the letter, and won a race. The man will run to the stewards faster than anyone we've ever seen, but he can drive and the...

We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are at the baker's dozen, and we needed to start with Lewis Hamilton. A win that transcends the sport, an anthem that broke us, and the most public phone call of his life happening directly into a press pen microphone. Brand Lewis is officially back, and we are here for it. We also get into the Monaco appeal fallout that nobody act...

We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are one dozen episodes deep, recording straight off the back of a Monaco that gave us everything. Chaos, strategy, red flags, DNFs, speed penalties, Lewis and Toto on a podium, and a 19-year-old winning five in a row at a race that hadn't seen an Italian winner since before he was born. Monaco was Mercurial. We open on the race its...

We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back and they needed this race. Three formation laps, McLaren betting on rain that never came, records broken, and a 19-year-old making Max Verstappen hug him on the podium whether he liked it or not. We are healed. Kimi on the podium with Lewis and Max felt like watching history be made in real time. We talk about what that mo...

We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are in double digits and both showing up in merch. You'll figure out whose when you tune in. The season is giving safety car energy. Races start, then stop, then there's a five week break, and all anyone has is hot takes and rumour mills. But the lull gave us something useful, because when the sport can't sustain the conversation o...

We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode nine. It is so great to have a race weekend again, so much so Elyssa went to Miami. In this episode, we debrief the fan experience in Miami and talk solutions to the needed acquisition funnel for female fans. What does it actually look like to experience an F1 race weekend in the host city when you don't have a...

We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode eight and race weekends are back. Elyssa is packing sunscreen and a rain poncho and heading to Miami. Mordecai is 3,000 miles away and absolutely fine about it. This episode we go wide. Really wide. We are talking about the brand formulas that makes a host country or city actually worth the investment, and what...

We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode seven, and we open on the best possible note - Doriane Pin drove a Mercedes F1 car today (18th April). The first woman behind the wheel of an F1 car in three years. We'll take it. Susie Wolff's video message to Doriane before she got in? A masterclass in mentorship. Go watch it immediately. This week we go into...

We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode six, and silly season has arrived early — only this time it's engineers and team principals making the moves, not drivers. We open on the paddock chaos of GP to McLaren and the subsequent gossip domino effect, and Lando's big YouTube push through Quadrant. Call us, Lando. But the real business of the episode is...

We’re in the unexpected five-week break in Formula 1 this spring, and the age old question of if you had all the time in the world what would you do has never been more relevant. In episode 5 of Brand Formula we look at the chatter, more conspiracy theories, around viewerships going viral on social media, and begin looking at the driver’s personal brands being developed further during this hiatus....

Welcome to Brand Formula, where we delve into the marketing and branding strategies within the exciting world of Formula One. As avid F1 fans with over 30 years of combined marketing experience, we explore the intricate dynamics of brands, teams, and drivers. In this episode, we focus on two critical aspects of F1: Original Equipment Manufacturers (OEMs) and Intellectual Property (IPs). Understand...

The Brand Formula for Female Fandom - Part 1: F1 State of Play We are Brand Formula: An F1 Marketing Podcast. We, Mordecai and Elyssa, are your hosts bringing over 30 years of combined marketing experience and a passion for F1.  In Episode 3 we take our first weekend off in 2026 to focus on the primary driver of Brand Formula and F1 - Female Fans. The rise of female fandom in Formula 1 is not...

Welcome to Brand Formula: An F1 Marketing Podcast - Episode 2 All is well for Italy, and it's all love for Peter Bonnington following a brilliant race weekend in China. One of us cried, and the hole in our Ferrari/Hamilton heart is whole again. Down to business, in this episode we breakdown the Disney x F1 partnership, Cadillac taking their American brand to the global "car show", and what happens...

Welcome to Brand Formula: An F1 Marketing Podcast. We are Mordecai and Elyssa, your hosts with 30 years of combined marketing experience and a genuine love for this sport. One of us has been watching since childhood. One of us was converted by a pandemic and a Netflix show. Both of us have opinions. Episode one and we are straight into it. Australia delivered a race weekend with a lot to talk abou...