Brand Chats

In this episode, I'm chatting with the incredible founder of She Mentors, Ali Adey. She Mentors is a membership that first started in 2018 as a Melbourne MeetUp group and has since evolved into a tech platform and community packed full of women who genuinely want to help each other succeed. We talk about the She Mentors brand story including the evolution of the brand, as well as the ways in w...

In this episode, I'm chatting with brand photographer Grace Costa about promoting your brand experience through the power of photos and imagery. We talk about trends in personal branding and photography as well as the role of images in brand building. This conversation highlights the importance of understanding your brand strategy when capturing brand images and Grace gives us some tips for ho...

In this episode, we are diving into a topic that I believe is the secret ingredient to building a stand-out brand - consumer psychology! Consumer psychology is all about understanding what your audience thinks and feels in their decision-making process. Once you understand what makes your audience tick, you will be able to clearly and confidently communicate your message in a way that captures the...

In this episode, I'm chatting with the wonderful Anna Lamb about pricing your services to align with your brand strategy. Anna is the founder of Uplifting Value, mentoring female-led business owners in owning their value and pricing accordingly. I'm excited to share this conversation because I know that so many female service providers struggle to feel confident in their pricing. But, unde...

In this episode, I'm chatting with the beautiful Monique Harding about all things mindset.  Creating a brand strategy is one thing, but having the confidence to show up for your brand is another key ingredient to success. Imposter syndrome, anxiety and self-doubt are all things that many business owners experience when trying to show up for their brand and grow their business. It's something...

I regularly speak to many business owners who are completely overwhelmed and frustrated when it comes to creating content.  So in this solo episode of brand chats, I'm chatting about the real reason why you struggle to create content in your business. HINT: It's nothing to do with your marketing strategy! Tune in as I chat through where you're most likely going wrong and what you need to do t...

This week I'm chatting with the wonderful Kathy Rast about finding your brand sound! Have you ever thought about utilising the power of sound for your brand? Many business owners recognise the importance of brand visuals but tapping into the other senses is a powerful way to get clear on your brand strategy. Brand sound is a topic that not many people are talking about! Kathy shares her experience...

In this episode of brand chats, I'm doing my very first solo episode, chatting about how to get your brand out there in 2023! I have noticed that a lot of business owners in my network are saying that this year is the year that they really want to 'get their brand out there'. But it is something that is easier said than done! So in this episode, I'm diving into how you can make this a reality. We...

In this episode of brand chats, I'm chatting with founder of Property Before Prada, Katherine Persoglia. Katherine has built a beautiful brand that has made a mark in her industry and in this episode we unpack it all! We chat about the Property Before Prada business story including how Katherine came up with the Property Before Prada brand name, and how this impacted her niche. Niching is a topic...

In this episode of brand chats, I'm chatting with founder of the Artisans Business Solutions, Nicole Smith. Nicole is a Virtual COO, Business Operations Specialist, Procedures & Systems Designer and ClickUp Queen, passionate about supporting business owners to develop their unique working style and design a business that aligns with the life they want to be living. Operations is important for...

In this episode of brand chats, I'm chatting with SEO expert, Rhiannon Carnohan. SEO is a scary world for many small business owners but Rhiannon is passionate about making SEO easy for business owners to understand and implement! Getting found on Google is important for brand visibility and something that often gets left behind.  We're chatting about all things SEO, small business and digita...

In this episode of brand chats, I'm chatting with the wonderful founder of Piece by Piece Wellness, Chantelle Gallow. Chantelle is a multi-passionate, zig zagging solopreneur working with organisations as an employee wellbeing consultant, 1:1 with clients as a Transformational coach and facilitating movement as a Pilates instructor. As a facilitator, coach and speaker Chantelle is deeply passionat...

In this episode of brand chats, I'm chatting with Sherise Fleming, a Central Gippsland photographer and digital creative. Sherise has built two creative businesses and also promotes her personal brand. In this episode, we chat about juggling multiple brands, the power of social media and standing out through creativity and personality! Managing multiple brands as a multi-passionate business owner...

In this episode of brand chats, I'm chatting with ads expert and founder of 'Ads For Breakfast', Sam Bright. Sam's brand oozes personality and makes the overwhelming world of Facebook ads a little easier for business owners to understand and execute. We chat about Sam's brand story as well as tips for those who are thinking about utilising Facebook ads to grow their brand! Crafting a unique brand...

In this episode of brand chats, I'm chatting with my amazing client, Natalie Kidcaff. Natalie is a strategic accountant who helps business owners to link their business strategy with their financials so that they can see sustainable growth. She is passionate about helping business owners stop stressing about how it all works financially so that they can start focusing on what matters to make their...

In this episode of brand chats, I'm chatting with voice and public speaking coach, Sally Prosser. Sally works with top journalists and broadcasters, as well as executives and business owners, to help them speak with confidence, clarity and charisma. We chat about Sally's story, the power of voice and how you can use it to grow your brand. Why public speaking is an important life skill How service-...

In this episode of brand chats, I'm chatting with Hayleigh Watson and Jordan Koster, founders of the Girls Gotta Work podcast! Hayleigh and Jordan are both business owners and have now come together to create a community where they share the rad, the bad and the mad reality of running a business, providing a space to help small biz owners feel a little less alone. In this chat, we dive into the be...

In this episode of brand chats, I'm chatting with Visibility Coach, Anna Scott. With decades of experience in PR & Branding, Anna supports her clients with the confidence and know-how they need to increase their visibility and grow their audience. She empowers passion-led women in business to become their own Hype Women so they can become noteworthy in their industry and take their business to...

In this episode of brand chats, I'm chatting with personal stylist, Jude Stevens. Jude helps corporate professionals and entrepreneurs to create a stylish, elegant and authentic look. She is passionate about helping her clients find a style that aligns with their personal brand, so they feel confident and shine for any occasion! We chat about Jude's brand story as well as tips and tricks for ownin...

In this episode of brand chats, I'm chatting with Michelle Newell, founder of The Storytelling Business. Through the Storytelling Business, Michelle helps biz owners fall in love with their business and brand again. We chat about Michelle’s brand story, and tips for brands who are looking to create connections through the power of stories: Inside-out approach to brand building What is storyte...

In this episode of brand chats, I'm chatting with Sarina Lowe, founder of The Androsia Connection.  Sarina is a Partnerships Strategist with a passion for creating partnerships with purpose and helping brands to link their partnership strategy with their business values and objectives. We chat about Sarina's brand story, how she found her sweet spot after niching into partnerships, and tips f...

In episode 10 of brand chats, I'm chatting with digital marketing strategist and website designer, Melissa Willcocks. Melissa is passionate about creating high-converting websites and helping small businesses build to grow organically. In this episode, we chat about Melissa’s brand story as well as tips and tricks for amplifying your brand by creating a stand-out website! The importance of putting...

In this episode of brand chats, I'm chatting with educator, copywriter, copy coach and podcast host, Emma McMillan.  Emma believes every small business deserves great copy. In her work as a copy coach, she empowers individuals with the skills, confidence and accountability they need to connect authentically - and consistently - with their audience! We chat about Emma's brand story as well as...

In this episode of brand chats, I'm chatting with Kristy Robinson, a small business coach, founder, and podcast host. Through her coaching programs and the Run Your Business Like a Boss podcast, Kristy helps small business owners navigate the messy middle to create a sustainable business, they genuinely love. Kristy shares her business journey as we dive into all things brand and business strategy...

In this episode of brand chats, I'm chatting with the founder of Micro Chilli, Sharon Crombie. Sharon has created a brand that stands out from the crowd. She's a bookkeeper who has added, colour, fun and flavour to her brand. It aligns with her personality and connects with her clients who are ready to go from 'hot mess to flamin’ success'! Tune in to hear about Sharon's experience and how she bui...