Brand Chats

I have noticed that a lot of businesses are missing a key ingredient in their communication strategy. It is something that a lot of the big brands do really well, but something that small businesses often forget. ⁠ A lot of small brands nail their educational content, but the real magic happens when brands can motivate their audience through inspirational content. In this episode, I will be chatti...

Thinking about a rebrand? I’ve had a few clients recently who are in the process of rebranding, but they have hit some hurdles by the time they come to me. In this episode, I am running through what I am seeing in the rebranding space so that if you are considering a rebrand, you can make sure you are going about it in the right way. ⁠Connect with me over on Instagram.

When building a business and a brand, knowing your target audience is essential. Your target audience is who you ultimately want to work with, and when you understand your audience deeply, it will mean that you can communicate with more impact and meaning. One of the key ingredients that you need to know about your audience is their pain points or problems. Because, when you can use this in your m...

In this episode, I'm chatting with the very talented Lisa Stockman.  Lisa is a personal stylist based in Melbourne who is killing it with her personal brand. She has built an engaged audience online and is using video to build a brand that people love and remember. In this chat, Lisa shares her brand story and plenty of insights that other service-based business owners can learn from.  Leverag...

In this ‘behind the brand’ chat, I sit down with co-host Mia Fileman to explore the magic behind Duolingo, the world's most popular language-learning app. Known for its creative storytelling and innovative marketing strategies, Duolingo has captivated audiences on TikTok and beyond. Mia, the founder of Campaign Del Mar and a global marketing strategist, brings her insight to our discussion as...

Are you exhausted by marketing and all of the things you need to do to build your brand? I speak with so many business owners who are overwhelmed by the time, energy and money required to effectively build a brand. Today I’m chatting with Pennlytics founder and data enthusiast Brooke Huckerby about how to measure your brand performance so that you can start to use your time and resources strategic...

In this episode, we are celebrating 50 episodes of the brand chats podcast! I thought it would be a great opportunity to reflect on how the podcast has supported my brand goals and my business. There's something that every business owner can learn from this one. I'll be diving into the benefits of podcasting, the most surprising parts of the process, learnings, and all of the juicy things....

In this episode, I'm chatting with the proud founder of GrowGirlGrow, Peta Politis.  Building a community-focused brand isn’t an easy task these days, but Peta is nailing it by creating a really inviting space for women to connect, learn and explore. In this chat, we are diving into the GrowGirlGrow story with Peta kindly sharing her insights into the world of community building. How Peta came...

In this behind the brand chat, I am joined by co-host Shanna Gualtieri to chat about the powerhouse that was Glossier.  Beauty brand Glossier quickly rose to prominence in 2014, capturing the hearts of millennials everywhere with its pink branding, minimalist packaging, innovative product line, and a marketing strategy that heavily leaned into user-generated content. The brand's ethos of &quot...

I know that TikTok can feel intimidating for so many business owners, but it can be such a powerful tool to expand your reach and attract aligned clients. So in this chat, I am speaking with TikTok Strategist Maggie Bland to unpack it all! What types of businesses thrive on TikTok The benefits of using TikTok as a brand tool How to create a personal brand and deepen your connections through TikTok...

All great brands use the power of story to captivate an audience. We all know what a story is but how does it apply to the branding and marketing world? 'Storytelling' is a word that gets thrown around a lot, so today we are going to knuckle down on how you can actually build a story that transforms how you communicate with your audience. In this solo episode, I dive into the science of st...

In this episode, I'm chatting with the incredible Milly Rose Bannister, an award-winning founder, Gen Z specialist and creative director who is absolutely thriving in the social impact space. She is the founder and Managing Director of Allknd with her personal and brand digital content reaching more than 5 million young Australians each year. We chat about the Allknd brand evolution as well as...

In this behind the brand chat, I am joined by co-host Jill Absolum to chat about the Crocs revolution.  When Crocs first launched, they were considered a daggy brand with ugly shoes that most people wouldn’t want to be caught wearing. Fast forward 12 years and now the world's biggest celebrities are wearing Crocs, they are often spotted on the runway and they have become a popular choice of fo...

In this episode, I'm chatting with the wonderful Jazz Kostov, a passionate sleep consultant who is busy growing two brands as the proud founder of Let’s Sleep and a co-founder of Beyond Sleep School. Jazz has absolutely nailed her unique approach to brand-building by showing up authentically through her personal brand and in this chat we dive into it all! Attracting your ideal clients through...

In this 'behind the brand' episode, I am joined by co-host Loan Kien to chat about a crowd favourite, Who Gives A Crap. We chat about how exactly they have made purchasing toilet paper a fun and meaningful experience. We analyse their brand name, and how they infuse personality to cut through the noise. Loan and I review the Who Gives A Crap visual brand, their Christmas campaign and their...

In this solo episode, I'm chatting about how to not lose momentum with your brand over the summer holidays. With so many business owners in the thick of the Christmas rush, it's easy to ignore your own branding efforts. You absolutely deserve a break, but my taking a few strategic actions now, your brand will be prepped and primed for the summer season.

In this episode I'm chatting Jacqui Maloney, a crazy-talented public speaking and media coach who is on a mission to empower all women to take up space and be seen and heard. In world of AI and with potentially thousands of competitors fighting for the attention of your target audience, using your voice (and face), is the best way to build genuine relationships and stand out from the crowd. So...

Thinking about a rebrand in 2024? Rebranding is an exciting and refreshing experience that can transform the way your ideal clients think and feel about your brand. But, if you undergo a rebrand for the wrong reasons, it could confuse your audience, and negatively impact the way you are perceived in your industry. So in this solo episode, I am diving into the four key reasons for you to consider a...

In this episode I'm chatting with productivity queen, Christie Fora. Christie Flora is a Time Trainer and the Owner of florandorder. She is on a mission to eliminate overwhelm, so in this chat, we talk about how you can actually start to make time and space for important tasks in your business including your branding and marketing. Christie shares her insights into the importance of giving you...

In this 'behind the brand' episode, I am joined by co-host Sarina Lowe to chat about a brand that is making waves at the moment, Heaps Normal. Sarina is a Partnerships Strategist with a passion for creating partnerships with purpose and helping brands to link their partnership strategy with their business values and objectives. We are both obsessed with the Heaps Normal brand so in this ep...

In this episode, I'm chatting with the wonderful Karen Hollenbach, an independent LinkedIn Specialist Consultant, Educator, Writer & Speaker. I speak with so many business owners who are obsessed with Instagram and forget about the opportunities they could be tapping into on LinkedIn. I am guilty of it but today we are demystifying the world of LinkedIn! Karen offers a unique perspective t...

In this 'behind the brand' episode, I am joined by co-host Cass Ponton to chat about one of our favourite brands, Go-To Skincare. In this episode, we chat about how Zoe and her team positioned Go-To as literally the 'go-to' brand in their category. We analyse their use of personality and voice as well as their totally relatable and creative marketing strategy. Cass and I review the...

In this episode, I'm chatting with the amazing founder of Sunday Best Digital, Remi Audette. Remi runs one of Australia's few female-led SEO agencies and has established a reputation for delivering effective brand-building SEO and strategic content marketing solutions. Today we are chatting about a topic that is generating a lot of interest in the business world - AI and Chat GPT! Remi sha...

A lot of business owners think branding is about logos and colours and websites and Instagram, but it goes much deeper than that so I am excited to peel away all of the layers today in this solo episode! Tune in as I chat through what branding means and why it is so important. I'd love you to say hello on Instagram and share your favourite takeaway from this episode! https://www.instagram.com/...

In this episode, I'm chatting with the wonderful founder of Peach Business, Fi Johnston. Fi is a business and finance strategist helping business owners want to make a profit and create a positive impact.  In this episode, we chat about the relationship between business strategy and brand strategy, and how important it is for business owners to zoom and get clear on these big-picture strategie...