Boring Is Bad For Business

In today’s episode I sat down with Nicki Farrell, the co-founder of Wildlings Forest School. Wildlings isn't just a forest school; it's a mission driven business offering education programs, an online store, and courses for educators and aspiring forest school educators. We chatted how Nicki balances these different aspects while growing the business and juggling motherhood. We get into the challe...

In this episode, Soojee explores the potential of AI for service-based businesses, discussing its history, current applications, and future possibilities. She shares practical examples of AI tools and their uses across various industries, from marketing and design to healthcare and logistics. Soojee also offers insights into her own AI experimentation at The Good Studio, providing valuable tips fo...

Today Soojee is bringing back a throwback from the podcast's second-ever episode; the five step inside-out method. Updated for 2024, this method has been used by small business owners and marketing professionals of large companies alike. These foundational elements; Business, Brand, Identity, Website, and Marketing, can often get overlooked in favour of issues that appear more pressing. Gettin...

In this episode, I’m joined by Karina Seljak—an artist, designer, entrepreneur, and circular economy expert. At the time of our conversation, Karina was running Seljak Brand, working with mills to transform factory offcuts, deadstock yarn, and post-consumer textile waste into beautiful, award-winning blankets. Karina shares how the Sunshine Coast is increasingly embracing the circular economy, dri...

Today Soojee jumps head first into the world of digital advertising with guest expert Tenai from Ads House. They explore the intricacies of Meta (Facebook) and Spotify advertising, offering valuable insights for service-based businesses looking to elevate their marketing strategies. Tenai emphasises the importance of understanding the customer journey, aligning ad objectives with business goals, a...

In this episode, Soojee is joined by Tenai of Ads House to unravel the complexities of Meta Ads for service-based businesses. Tenai explains the key differences between product and service business advertising, emphasizing the importance of understanding customer journeys and decision-making processes. They discuss how businesses can test their messaging affordably, with budgets as low as $20 per...

How can service based businesses market intangible services? Today Sojee talks about the marketing challenges that face service-based businesses, particularly the hurdle of demonstrating value to existing and prospective clients in a world when many of your deliverables are invisible. We will be taking a look at company structuring, advertising techniques, and concrete examples of how you can demo...

This podcast alternates between marketing and brand education and inspiring interviews with female change makers on the Sunshine Coast. As our region evolves from a holiday destination to a thriving business hub, we're excited to bring you stories of local leaders shaping this transformation. In this episode, we're joined by Sophia Conley, founder of Renegade Design Studio—a multi-discipli...

The Good Studio is back with a new season of Boring Is Bad For Business! Today we are going to discuss the changes in The Good Studio, in life, and in the marketing space in general, and what that all means going forward together. Soojee also brings some practical examples of a brand-led marketing to the table, discussing three different ways that branding can affect your customers, your employees...

Today Joel and Soojee are here with a sad and triumphant episode! This is a wrap for season 1 but it’s definitely not a wrap for good! They sit and reflect on how far they’ve come as podcasters, the amazing guests they were blessed to collaborate with, and ask each other what they’re most excited about for season 2!  About us At the Good Studio, we help brands stand out from the crowd through bran...

Today Joel and Soojee are here with their last educational episode of season 1! This episode they wanted to tackle the topic of branding vs marketing. As a business owner it can be confusing to understand the difference between the two and what one to focus on first.  By listening to this episode, you’ll leave with a whole new perspective on business strategy, brand strategy and marketing strategy...

In this week's episode, Joel and Soojee are here to discuss the strategy behind pricing products and services within a brand. Why does price matter? Revenue, profitability, positioning with your market and the overall opinion determined by your customers, are few of the important factors to consider when pricing within a brand. Something Soojee has noticed isn’t done enough, is brands taking into...

Today Joel and Soojee are joined by Emma Head. Emma is the founder of Sweet Mickie, The OG quote cookie business that is far from boring! They pick Emma’s brain on how she got started and how Sweet Mickie continues to stay cheeky and remain the brand it was created to be. With R U OK? day coming up, Sweet Mickie do their part by donating proceeds to support the cause, this leads to an open and raw...

Welcome back to another episode of our brand strategy unpacked series. In this episode, Soojee and Joel unpack marketing through the buyer journey, and the type of content you can create to shift your customer from aware to an advocate of your brand. Soojee breaks down what she considers the 4 phases of the marketing funnel, to simplify the customer journey and bring clarity to your business. List...

We all start somewhere. In the early days, your budget might allow for you to invest in professional brand development. Today’s episode is a simple outline to bootstrapping your brand yourself. Joel and Soojee give an incredible insight into the first 8 categories to tackle when building your brand during the birth of your business. By listening you will be given a framework to begin laying the fo...

In this week's episode, Joel and Soojee are joined by special guest, Hareta McMullin of Third Space. Hareta is an ex-HR Manager turned Leadership Coach, shaking up the way we think and feel about HR. Advocating the power of human connection, she founded Third Space to help leaders like you who want approachable, forward thinking and slightly unconventional HR leadership support. Today they discuss...

Brands are powered by people, so whether you are a solopreneur, founder, or a leader in an organisation mental health affects everyone either directly or indirectly. The mental health of the people within your organisation has a huge influence on business affecting everything from project results, to creative thinking, and of course the livelihood of the people powering your brand.   While the sti...

In this week's episode, Joel and Soojee bring us part 2 of what they predict for the future of branding. Joel gets a little technical with us, explaining how systems like the metaverse and block chain could possibly evolve into the commercial world of branding. They get excited by the potential growth within branding and tech, and the possibility of using voice tech and generative design within th...

In the year 2001, the internet was deemed as a passing fad, with an amount of content that was seen as overwhelming. Now the internet has 2.5 quintillion pieces of content uploaded DAILY! In this week’s episode Joel & Soojee, break down the past, present and what they predict the future of branding will look like. They chat about what brands are doing at the moment to connect with their custom...

In this week’s episode Joel & Soojee start by filling us in on the future plans for the podcast. They are excited to bring in more expert guests and kick start a new mini series called, Brand Strategy Unpacked. A smaller episode series, where they unpack all the things that brands and companies need to know about brand strategy. To get started with the new series, they tackle the commonly conf...

In this week’s episode Soojee tackles their first guest episode alone, while Joel, like many of us, pushes through a dreaded cold. Soojee is joined by special guest Ty Chapman. Ty is an e-Commerce strategist that helps brands grow and scale rapidly. He has spent $6 million+ in profitable social media buying, helped scale e-commerce brands to 8 figures and built MonsterUpsells which unlocks extra r...

In this week’s episode we get to learn all about Soojee! Joel puts Soojee to the test, asking questions to help us learn more about the strategist behind The Good Studio. We get an insight into Soojee’s earlier life and how she found her passion for design, she tells us about her extensive career and how she joined The Good Studio to help businesses stand out and not be boring! About Us At the Goo...

Our personal lives and experiences shapes business people and creatives we are. In this episode, Soojee puts Creative Director Joel in the hot seat and asks him to shed some light on his life and journey within his career. He tells us about the defining moments in his childhood that inspired his career goals, offers tips for the next generation of designers and how Soojee and Joel are building The...

In this week’s episode, Joel and Soojee chat about creativity in business! Letting go and allowing creative juices to flow, is one of the best things you can do for your business. A successful business is constantly growing and constantly innovating, creating newness within a business comes from ideas and thoughts. Being able to understand that all thoughts and ideas are creative thinking, will ch...

In this week’s episode, Joel and Soojee bring you part 2 to the secrets of a persuasive website. In Dr Robert Cialdini's book “Influence: The Psychology of Persuasion”, he explores factors that affect the decisions that people make. Cialdini has identified 6 core principles that affect these decision making shortcuts, particularly in relation to purchasing and consumption decisions. They give you...