Beyond The Shelf

Dave’s guest this week is Dave Glaza, Founder & CEO of DIGITS Agency and a retail media pioneer who helped launch Target’s original Cartwheel loyalty app. In this episode, Dave and Dave discuss why most retail media budgets fall short, how shopper data can be turned into real commercial outcomes, and what it takes to build a competitive retail media network in fragmented, mid-market environmen...

Dave’s guest this week is Niccolò Gloazzo, Senior Director of Media & Omnichannel at Kettle & Fire, the brand that helped pioneer shelf-stable bone broth and functional soups. Niccolò shares how Kettle & Fire grew from a digitally native brand into a national retail presence, and what it takes to manage DTC, Amazon, retail media, and in-store growth as a single, connected system. The c...

Dave’s guest this week is Jordan Witmer, Managing Director of Retail Media & Consulting at Salt Media, where he helps brands unify creative, data, and performance across today’s fragmented retail media landscape. Jordan’s journey spans Black & Decker, Hershey, and Johnson & Johnson (now Kenvue), giving him a rare, full-funnel view of how commerce, media, and measurement intersect. In t...

This episode originally aired on October 31, 2023.  We'll be back with a brand-new episode of Beyond the Shelf on 1/7/26.  Happy Holidays! Dave sits down with Jared Taitel, Director, eCommerce Marketing at PepsiCo, for a wide-ranging conversation on scaling creativity in one of the world’s most complex digital commerce environments. Jared shares how PepsiCo approached creative automation earl...

This episode originally aired on April 1, 2025. We'll be back with a brand-new episode of Beyond the Shelf on 1/6/26.  Happy Holidays! Dave sits down with Eric Altschul, Director of Digital Commerce Content at Mondelēz International, to discuss how one of the world’s largest CPG companies approaches digital content, automation, and the digital shelf. Eric shares how eCommerce evolved from a s...

Dave’s guest this week is Matt Krueger, SVP of Digital Commerce & Marketplaces at Buffalo Games, home to some of the most beloved puzzles and games in North America. Matt shares how he’s helping bring a modern, data-driven approach to a classic category — from keeping content fresh across thousands of SKUs to using AI and creative experimentation to stay ahead of platform changes. He and Dave...

Dave’s guest this week is Richard Gilbert, Head of Retail Partnerships at Worldpay. With more than a decade shaping the future of payments - from SaaS platforms to PayPal and now Worldpay - Richard has a front-row seat to how the checkout experience is evolving. He and Dave discuss how payment technology is becoming a brand moment, not just a transaction - from instant checkout and tokenization to...

Dave’s guest this week is Carly McMillen, Director of Marketing at AdLabs. Carly shares how she’s flipping the traditional PPC playbook—focusing on contribution margin instead of ROAS—and what that means for smarter, more sustainable growth. She and Dave also dive into how brands can stand out on Amazon, the creative strategies that still make a difference, and the new AI tools changing the way ad...

This week we're re-airing our 10/21/25 episode featuring Joanna Crishock, VP of Digital Merchandising & Operations at Ahold Delhaize USA. She shares how she’s helping iconic brands like Food Lion, Stop & Shop, Giant Food, and The Giant Company stay agile, customer-focused, and digitally connected.  From her early days in consumer insights to leading omnichannel strategy across merchan...

This week Dave is joined by Molly Hjelm, Corporate Vice President & Head of Retail Media at Ace Hardware's RedVest Media, . Molly shares what it takes to build a retail media network from scratch, while honoring the voice of thousands of independently owned stores. She breaks down what hyperlocal really means (it’s not just geography), how she applied learnings from grocery and dollar, an...

This week on Beyond the Shelf , we’re joined by Carter Zwick, Partnerships and Insights Lead at Snag, a retail activation platform helping brands get in front of the Gen Z shopper with smarter sampling and real-world insights. College students are some of the most valuable—and most overlooked—shoppers in the market today. So how do you reach them early and build brand loyalty that lasts? Carter sh...

This week's guest is Ash McMullen, Head of E-Commerce at Advantice Health.  At Advantice, Ash leads eCommerce and Amazon strategy for the brands Kerasal, AmLactin, Triple Paste, Dermoplast, New-Skin and Domeboro.   Dave and Ash explore: How Ash helped scale her dad’s Amazon business before agencies were even a thing Why audience and content come before product in today’s innovation cycles Wha...

This week we're re-airing our episode from this past August with Paco Underhill, renowned behavioral researcher, retail anthropologist, and best-selling author of Why We Buy . Paco has spent decades studying how and why we shop—and what our behavior reveals about the changing nature of retail. In this episode, he and Dave dig into: How physical stores are evolving in a digital-first world The...

This week Dave is joined by Joanna Crishock, VP of Digital Merchandising & Operations at Ahold Delhaize USA. She shares how she’s helping iconic brands like Food Lion, Stop & Shop, Giant Food, and The Giant Company stay agile, customer-focused, and digitally connected.  From her early days in consumer insights to leading omnichannel strategy across merchandising, operations, and retail med...

What does it take to digitally transform a $50 billion supply chain business? This week's guest, Murat Genc, President and Chief Information & Digital Officer at McLane Company, shares how he’s helping a 130-year-old company embrace the future of technology. From his early days building algorithms in college to leading transformations at P&G, Whirlpool, and now McLane, Murat brings a...

This week's guest is Brian Anthony.  Brian  was in retail media before it was even called retail media. From his early days at Triad, helping launch the first LeBron James campaigns on walmart.com, to his current work shaping strategy across RMNs and brands, Brian brings a wealth of perspective to the evolution of the space. In this episode, he and Dave talk about: The early days of retail me...

This week we welcome Melissa Burdick, Co-Founder and President of Pacvue, the leading Commerce Operating System that unifies retail media, commerce management, and measurement. A former Amazon executive with nearly a decade of experience, Burdick helped launch Amazon’s CPG/Health & Beauty retail business and was an early leader in Amazon Advertising. In 2018, she co-founded and bootstrapped Pa...

This week we’re joined by returning guest Jeff Cohen. Jeff is a go-to voice in the world of retail media.  You’ll hear Jeff’s take on signal-based media, AI-powered ad creation, and the biggest creative blockers that brands still face today. He also shares why strategy, content, and creative execution can no longer live in separate silos Connect with Jeff on LinkedIn Follow Beyond the Shelf on Lin...

This week we're joined by Marie-Agnès Daumas. With a background spanning TerraCycle and Colgate-Palmolive, Marie-Agnès brings a career's worth of insight into retail leadership, sustainability strategy, and how to connect with the modern consumer. In this episode, she shares lessons from the frontlines of purpose-driven commerce:  How to make sustainability resonate at the shelf Why simp...

Dave’s guest today is Tim Wilson, Chief Revenue Officer at ProductWind, a platform helping brands use influencer marketing to drive real results—especially in retail environments like Amazon and Walmart. Tim’s career has spanned eComm, tech, and analytics—with past roles at CommerceIQ, Pattern, and 1010data. In this episode, he shares what he’s learned about launching products, winning with algori...

This week’s guest is Paco Underhill, renowned behavioral researcher, retail anthropologist, and best-selling author of Why We Buy . Paco has spent decades studying how and why we shop—and what our behavior reveals about the changing nature of retail. In this episode, he and Dave dig into: How physical stores are evolving in a digital-first world The surprising shopper trend reshaping the beauty ca...

What do rocket science and commercial operations have in common? More than you think! In this episode, Mir Zaman, Vice President of Commercial Operations at Spectrum Brands, shares what he brought with him from the aeropsace industry to Amazon—and now to one of the most diverse brand portfolios in consumer goods. From challenging legacy systems to scaling creative content across categories like pe...

This week we’re joined by Meghan Corroon, Co-Founder and CEO of Clerdata. In a world full of spend reports, inflated ROAS claims, and buzzwords like "directional" or "efficiency," Clerdata helps brands see clearly which investments are moving the needle - and which are just noise. Meghan brings a deeply analytical mindset (honed through time at the Gates Foundation and beyond)...

What if you could swap out your influencer campaign…for a NASA astronaut? This week on Beyond the Shelf , Eric Sheinkop, CEO of The Desire Company , breaks down why expert-led content is outperforming traditional UGC and influencer videos—and how his team built a community of world-class experts to power high-converting content across Target, Sam’s Club, Best Buy, Amazon, and more. We get into: Wh...

This week we’re joined by Rocquan Lucas, VP of Content at Groceryshop and Shoptalk, where he leads speaker recruitment, agenda development, and content strategy for two of the most influential retail events in the world. Rocquan shares his journey from interning at Internet Week NY to curating high-impact events attended by thousands of the biggest names in CPG, grocery, and tech. In this episode,...