Beyond the numbers

In the latest  Beyond the numbers  episode, Madhive’s Spencer Potts sits down with Sean Mccaffrey, President & CEO of GSTV, to talk about the evolution of out-of-home media, the role of AI, and why scale and local relevance aren’t mutually exclusive.

In the latest episode of  Beyond the numbers , Madhive CEO Spencer Potts sits down with Brian Lin, SVP of Product Management at TelevisaUnivision, to talk about everything from AI’s growing impact to the importance of intelligent advertising and a no nonsense approach to proving your return on ad spend.

When Anthony Katsur, CEO of the IAB Tech Lab, sat down with Madhive CEO Spencer Potts in this episode, he shared his vision for the industry and the need for a shared omnichannel currency: “If we had a universal measurement framework… we’ve just solved it.”  That “it” being the holy grail—true omnichannel measurement. In today’s fragmented media landscape, brands and agencies are asking a critical...

In the latest Beyond the numbers discussion, Madhive CEO Spencer Potts and OpenAP CEO David Levy explored the evolving world of advanced advertising. Recorded in Cannes, their conversation highlighted the critical need for streamlined processes and the impact of relevant ads. Levy pointed out a common misconception: sending the same audience segment to different CTV publishers doesn't guarante...

This episode features Damian Garbaccio, Chief Commercial and Marketing Officer at Affinity Solutions, the leading consumer purchase insights company. Driven by a desire to “make ads better” Garbaccio found his calling in the evolving world of ad tech. At the core of Affinity Solutions is granular, 100% consented consumer purchase data. Garbaccio emphasizes that "a purchase is an outcome. It&#...

In the latest Beyond the Numbers episode, Madhive CEO Spencer Potts is joined by longtime partner and industry pioneer Scott Cunningham for a conversation that cuts to the core of Madhive’s mission: bringing transparency and trust to local media through strong standards and fraud prevention. With a background that spans both journalism and ad tech, Cunningham has long understood the unique challen...

In the latest episode of Beyond the numbers , Madhive sat down with Matt Barnes, VP of Automated Sales at Disney, to discuss his career path, the evolution of programmatic, and how automation and AI are shaping the future of premium video advertising.

Welcome back to the latest episode of Beyond the Numbers, a peek behind the curtain of industry-leading media and tech companies. In this episode, Madhive CEO Spencer Potts sits down with Stu Solomon, CEO of HUMAN Security, at Madhive HQ to discuss how ad fraud has evolved, and where the industry is headed in preventing it.  Before leading a company dedicated to safeguarding the digital customer j...

In this episode, Madhive CEO Spencer Potts sits down with Stephen Master, Managing Director at GTCR , to talk about his unique perspective as a private equity investor in the adtech space.   With over 16 years of experience at GTCR, Stephen has been integral to several of the firm’s technology investments. Now, he's pulling back the curtain to share his career journey, expert insights, and adtech...

Welcome back to another episode of Beyond the numbers , a video podcast that explores the intersection of adtech and finance through the lens of the most influential people in the industry. In our latest episode, I had the pleasure of sitting down with Michael Page, Senior Vice President of Digital Sales at Fox Television Stations . Michael is the visionary behind Fox FLX, the corporation's ad...

In the latest episode of my video podcast Beyond the numbers , I had the pleasure of diving into the financial journey of a true adtech pioneer, Andrew Casale — the visionary CEO and leader behind Index Exchange.  During our conversation, Andrew opened up about the unique origins of Index Exchange, the company's vision for the future, and the invaluable lessons he has learned along the way. Fr...

In the media world, few are more influential than Michael Kassan, the founder and former CEO of MediaLink, which has helped countless companies navigate change and accelerate growth. Now, after his recent Adweek cover story , the industry is buzzing about Kassan’s latest project: 3C Ventures. We were lucky enough to find time at Cannes last month to sit down with Kassan, my friend and colleague, f...