Best Practices

Host Steve Alexander sits down with Colton Calandrella, co-founder and CEO of Barti, to break down how practices can approach selecting the right EHR and practice management system. Colton shares a practical lens shaped by building in the space and working closely with practices navigating these decisions. They explore when it actually makes sense to switch systems, what future-proofing looks like...

In this episode of Best Practices, host Steve Alexander sits down with Samantha Toth, President and Founder of InnerReactive, to discuss how independent eyecare practices can intentionally create experiences that patients remember and share. They explore the difference between routine customer service and a fully engineered patient journey, with practical insights on digital first impressions, opt...

Host Steve Alexander welcomes back Dr. Brianna Rhue, co-founder and CEO of Dr. Contact Lens, to discuss best practices for building business relationships. Dr. Rhue emphasizes that relationships are foundational to going “far,” sharing lessons from her father about connecting with others and stressing that you work with people, not companies. She contrasts real relationships with transactional soc...

Host Steve Alexander sits down with returning guest Matt Rosner to explore what it takes to build a successful specialty eyecare practice. The conversation centers on Matt’s Five P’s framework: Passion, Prevalence, Pain, Protocol, and Profit, offering practical guidance on choosing the right specialty, aligning it with patient needs, and building systems that support long-term growth and sustainab...

Join the conversation as Steve Alexander, VP of Industry and Strategic Partnerships at Anagram, sits down with Nico Roseillier, founder of Untitled Agency, to explore how storytelling shapes the way patients experience eyecare. From first impressions to lasting connections, Steve and Nico share how intentional design, branding, and community presence can transform routine visits into moments patie...

In this episode of Best Practices, host Steve Alexander sits down with Kayla Ashlee, Founder and CEO of Spexy, to explore how continuous training and clearly defined mission statements can elevate optometry practices. Together, they discuss Kayla’s unconventional path into eyecare, why structured staff development matters more than ever, and how a strong mission can guide better decisions for both...

Join the conversation as Steve Alexander, Head of Growth at Anagram, sits down with Colton Calendrella, co-founder and CEO of Barti, to dig into what it really takes to get more out of your Electronic Health Records system. With so many practices relying on their EHR daily but tapping only a small fraction of its capabilities, Colton breaks down how teams can close that gap. From choosing an inter...

In this episode of Best Practices, host Steve Alexander talks with Adam Cherry, president and owner of Cherry Optical Lab, about how intelligent lens selection decisions can improve both patient satisfaction and optical performance. Together, they explore how materials, coatings, frame choice, and pricing strategies all play a role in creating better outcomes for patients and practices alike. Epis...

Join the conversation as Steve Alexander, Head of Growth at Anagram, sits down with Bill Gerber, founder and visionary of OMG! Optical Marketing Group, to explore how practices can make technology work for them, not against them With decades of experience helping eyecare professionals modernize their businesses, Bill shares how diagnostic, retail, and management technologies can streamline operati...

Join the conversation as Steve Alexander, Head of Growth at Anagram, sits down with Zach Weaver and Jill Kielas of Tom Davies to unpack the art and science of curating a successful optical. With more than three decades of combined experience in the optical industry, Zach and Jill share how practices can elevate both revenue and patient satisfaction by taking a data-driven approach to frame buying....

Best Practices for Building Wellness and Performance Into Your Practice Join the conversation as Steve Alexander sits down with Greg Naes, founder of BlueTech, to explore how eye care practices can expand into the performance and wellness space. Drawing on his expertise in blue light research, Greg shares insights on the relationship between sleep, melatonin, and productivity and how scientificall...

Join the conversation as Steve Alexander, Head of Growth at Anagram, sits down with Dr. Brianna Rhue, optometrist and co-founder and CEO of Dr. Contact Lens, to explore the intersection of clinical care and entrepreneurship in optometry. In this episode, Dr. Rhue shares her journey from practicing optometrist to business leader, offering a candid look at the challenges, risks, and rewards of runni...

Join the conversation as Steve Alexander sits down with Samantha Toth, founder and president of Innereactive, to discuss the vital role company culture plays in building a thriving eyecare practice. With years of experience in eyecare marketing, Samantha shares how culture is rooted in transparency, trust, and true employee engagement. In this episode, you’ll learn practical strategies for fosteri...

In this episode, Steve Alexander sits down with Kayla Ashlee, Founder and CEO of Spexy, to explore best practices for ongoing training and development in the optical field. Kayla shares her journey and insights into how effective communication, structured training, and individual commitment can drastically improve practice efficiency and patient care. From utilizing online training platforms to ro...

Join the conversation as Matt Rosner discusses the importance of clear vision and mission in eyecare practices, the necessity of innovation, and best practices for organizational development. Learn how to hire the right people, set clear expectations, and develop effective processes to achieve long-term success. Discover why taking a long-term view of your practice and involving your team in decis...

Join the conversation as Steve Alexander sits down with Erich Mattei, President and Chief Vision Officer of aos, to explore what it really takes to launch a cold start optometric practice. From defining a clear mission, vision, and purpose to understanding your local market, Erich shares practical steps every new practice owner should know. Learn why avoiding shortcuts, choosing the right partners...

In this episode, Steve Alexander sits down with Adam Cherry, president and owner of Cherry Optical Lab, to uncover best practices for selecting an optimal optical lab. From defining quality and service standards to understanding the importance of philosophical alignment, Adam shares valuable insights grounded in his extensive experience in the optical industry. The conversation also touches on the...

In this engaging and insightful episode, Steve Alexander sits down with Bill Gerber, a seasoned expert in optical merchandising and practice growth strategy, to uncover best practices for optimizing the patient experience and increasing profitability in independent eye care practices. From multiple pair sales to integrating technology and reshaping in-office culture, Bill offers actionable guidanc...