Behind The Business

In this deeply powerful episode of Behind the Business, I sit down with TEDx speaker, bestselling author, and brand coach Lilia Tarawa to unpack the life-changing power of storytelling and personal branding. Lilia shares her extraordinary journey growing up inside the Gloriavale religious cult in New Zealand, leaving everything she had ever known behind, and rebuilding her identity, voice, and fut...

Trying to grow your coaching business while working a full-time job, juggling clients, kids, life, and everything in between? This episode is your reminder that you are not behind and you are not doing business wrong. In this powerful and lovingly direct conversation, Sofia shares the truth about what it really looked like to build her business from the ground up while working five casual jobs and...

In this episode, I’m taking you behind the scenes of my exact business model and showing you how I’ve built a spacious, scalable, and sustainable way to grow. This is not about hustle or rigid strategies. It is about creating a business that supports your life, not consumes it. I break down the four core phases of my funnel and how each one is designed to maximise impact, profit, and freedom witho...

If you are stuck tweaking your logo instead of signing clients, this episode is your wake up call. In this raw Behind the Business conversation, we talk about doing the unsexy work in the early stages of business. From cold outreach and tracking revenue generating tasks to raising your prices and investing before you feel ready, this episode breaks down what it actually takes to move from dabbling...

In this episode, I break down exactly how we hit our first $180,000 cash month and the real lessons behind it. Not just the strategy, but the mindset, discipline, and long term thinking that actually creates results like this. This was not one good month. This was years of consistency, refining one process, and staying in the game long enough for the compound effect to kick in. If you want bigger...

A lot of coaches and online business owners are feeling uncertain right now. The economy is changing, the cost of living is increasing, AI is changing the online space, and many people are wondering what this means for their business and their income. In this episode of Behind the Business, we talk about the biggest mistakes coaches make during uncertain economic times and what to do instead if yo...

In this episode, I sit down with Taylor Lee to talk about what it really looks like to build a business that supports your life, not the other way around. We talk about the realities of growth, rebuilding after a dip, navigating pregnancy while running a business, and the mindset shifts that come with stepping into a new season of life and leadership. This conversation is honest, practical, and in...

If you are getting on sales calls but not closing as many clients as you want to, this episode is going to change the way you approach sales forever. In this episode, I share the four biggest sales lessons I learned from working with a sales coach that helped us double our conversion rate, even while working mostly with cold leads. These lessons are simple, practical, and incredibly powerful when...

In this episode, Sofia breaks down the three core lead generation strategies every coach needs to understand in 2026. If attracting clients consistently feels confusing or overwhelming, this conversation simplifies the entire process so you can focus on what actually works. Sofia explains how organic marketing, collaboration marketing, and paid marketing each play a different role in growing your...

What if scaling was less about more offers and more about deeper relationships? In this Behind the Business conversation, I sit down with Jonah, a business coach for magicians, who has grown to consistent 60K months with one offer, a tight niche, and an obsession with retention. We unpack his journey from free podcasting for years, to 27K months, to a revenue drop post-COVID, and back up to sustai...

In this episode, I am mapping out March 2026 in real time. No script. No overthinking. Just a transparent look at how I am planning a $160,000 month and testing new scalable strategies inside my business. I break down my weekly workshop strategy, why I am introducing a paid workshop again, how I am thinking about ad spend, and the sales bottlenecks I am actively solving as we scale toward multi mi...

If you are stuck tweaking your logo instead of signing clients, this episode is your wake up call. In this raw Behind the Business conversation, we talk about doing the unsexy work in the early stages of business. From cold outreach and tracking revenue generating tasks to raising your prices and investing before you feel ready, this episode breaks down what it actually takes to move from dabbling...

If you feel stuck at 10k, 30k or any income plateau, this episode will change how you see it. In this Behind the Business conversation, Jonah and I unpack the invisible ceilings that keep coaches stuck and the mindset shifts that allowed both of us to more than double our revenue. We talk about identity expansion, fear around ad spend, investing in support, and why “hard” is often just a story you...

In this raw and unfiltered episode, Sofia takes you behind the scenes of her business like never before. From scaling to $150K months to the very real struggles that come with team expansion and leadership, she opens up about what’s working—and what’s feeling hard. This is not a “how-to” episode. It’s a real-time look at growth, messiness, and building a business that can hold it all. Here’s what...

In this episode of Behind the Business , I’m sharing the exact shifts that took me from 30k to 150k cash months in under a year. I break down the mindset breakthrough that unlocked my next level, the strategy that finally scaled my results, and the systems that gave me back my time. If you’ve been feeling plateaued or overwhelmed by growth, this episode is your permission slip to simplify, scale,...

Struggling to figure out your niche? You’re not alone—and this episode will show you exactly how to get clarity fast. Sofia breaks down the real reason so many coaches stay stuck and shares a step-by-step process to help you choose a niche that not only feels aligned but also sells. You’ll learn: Why your niche is the foundation of your business How to validate your niche through market research W...

If you're craving more freedom in your calendar and your income, this episode is for you. Sofia walks you through six essential steps to create a spacious business model so you can grow to 30K months (and beyond) without burning out. She shares what it really means to scale sustainably, why being constantly “on” is sabotaging your growth, and how to build systems that work for you—even while y...

If you’ve been doing one-on-one coaching and wondering how to scale your impact and income, this episode is for you. Sofia breaks down the exact process for transitioning into group coaching with ease and confidence. She shares her personal journey, common fears, and the five essential steps to make the switch without burning out—or overcomplicating it. Whether you're starting fresh or already exp...

If I wanted to double my coaching business in 2026, here’s exactly what I’d do. In this powerful episode, I break down the five core areas I would prioritise if I were starting fresh with the goal of doubling my income, impact, and momentum. This isn’t about doing more—it’s about doing better, smarter, and in full alignment with your vision. Whether you’re just getting started or ready to scale pa...

2025 was a transformative year in both business and life—and in this powerful episode, Sofia shares the five most important and challenging lessons she learned while scaling to consistent $100K months with more ease than ever before. You’ll get a behind-the-scenes look at what actually created exponential growth, the mindset shifts that unlocked expansion, and how Sofia navigated the highs and low...

In this powerful episode, I share how I scaled my coaching business from absolute zero to over $2 million in under five years—without burning out. I started with no experience, five casual jobs, and zero support during a global pandemic. What made the difference? Mindset. You’ll learn the exact five mindset shifts that changed everything for me, and how you can apply them to rapidly grow your own...

In this powerful episode, Sofia reveals the exact steps to sustainably scale to $30,000 months and beyond in your coaching business — without burnout, overcomplication, or hustle. She shares the core strategies, systems, and identity shifts that helped her grow to consistent $80k-$100k months, and how you can apply them too. Here’s what you’ll learn: Why most coaches never hit 30k months (and how...

What if scaling your business didn’t require being fully booked, overwhelmed, or constantly “on”? In this episode, I’m pulling back the curtain on how I structure my business routine and calendar to support $80K–$100K+ months — without the burnout. I share the five exact strategies that keep my schedule clear, my energy grounded, and my results growing. You’ll learn: Why I run a group coaching mod...

In this powerful episode, I sit down with the incredible Naomi Holdbrook—The Unconventional Weight Loss Coach. Naomi shares her deeply personal story of overcoming lifelong body image struggles, chronic illness, and emotional eating to reclaim her health, self-worth, and success. Together, we explore how transforming your relationship with your body can completely transform your life and business...

In this special milestone episode, Sofia reflects on six years in business and shares the six most impactful lessons that shaped her journey. From babysitting and juggling five jobs to building a multi-million dollar coaching company, this is a raw, empowering, and deeply personal episode every entrepreneur needs to hear. What you'll learn: Why obsession (not motivation) drives results How to...