Barcelona Virtual European Marketing Podcast

In our 57th episode, we’ll be looking at the tremendous stress that many Marketers suffer, along with their colleagues. Offering real help, as we all battle the demands of The Matrix! We continue our interviews with leading European pioneers and innovators. In Paul's informal – yet highly pragmatic – chat with Pablo Rueda, one of the Martech professionals who can truly claim to be a pioneer in the...

For our 56th episode, we’ve prepared a very special episode, in which we’ll be flying quite high. An exuberant George reports back after visiting #MWC24 in Barcelona. In his own words: "Fasten your seat belt for this one, Baby! It’s going to be quite a ride! " The world's first Flying Car, Microsoft's new AI guidelines, as well as a closer look at "Exponential Technologies". You won't want to miss...

In our 55th Episode, our Voice Team faces current problems head-on, while at the same time presenting proven strategies and some surprising new tech solutions. “Pain points” we all share, such as: • How hard it’s getting to get find Leads • The huge challenge of retaining loyal customers • How urgent it’s becoming to increase sales · · · · · The Barcelona Virtual European Marketing Podcast, with t...

In Episode 54, we've prepared 5 Gifts for our listeners. Our hope is that this Special Christmas Holiday Episode will inspire you and bring you joy. And also – to a certain extent – equip you to innovate, prosper and face any challenges that your own brand or company may have in 2024. The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Euro...

In Episode 53 we're launching a new format: "The Premium Interviews". Deeper conversations with European Innovators who are introducing true paradigm shifts. Join us for an enthralling, wide-ranging and mind-stretching conversation with Kwame Ferreira: about AI, Innovation, Nature, Creativity and much more. We'll also take a closer look at his latest company, "Synthetic Users", which has created a...

In Episode 52, we’ll be taking a “Deep Dive” into Deep Tech, with a focus on German Innovation. And especially in its capital, Berlin. Paul and Lorenz report back after attending the 2023 Deep Tech Awards, an annual event in which the 'Senat' – Berlin's regional government – recognises 5 Berlin-based companies, in five different categories: We also take the opportunity to do a mini "SWOT" Analysis...

A new study shows, once again, the power women wield in Online Commerce. Gemma Cernuda began her own consulting company 22 years ago, exclusively focused on the topic of effective communication strategies to women. With her recent study, Gemma is focusing on e-Commerce. Get ready for some surprising ideas! · · · · · The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Busin...

UPDATED & REMASTERED To mark the occasion of our GOLDEN EPISODE 50, as we continue our series on European innovators, we’ve invited a truly inspiring Innovator and Thought Leader. We’ll be talking with Dr. Rosa Llamas, a European Marketing expert with a special focus on the concept of Luxury. How it applies to Marketing, Consumers and in this case, to our lives as stressed "busy-ness" people. Dr....

In Episode 49, as we continue our series on European innovators, please join us, together with a visionary leader whose company is breathing new life into e-Commerce. We’ll get Jonathan Newman on the line, for a quick telephone interview. He's CEO of Motive.co, a cookie-less search and discovery solution for digital commerce. With his extensive International track record in the area of Digital Tra...

In Episode 48, We're continuing Season 5 with more interviews with innovative Europeans. But be prepared for much more in this Bonus Episode! Because we're also celebrating the 6th Anniversary of the international network we co-founded, along with 9 other independent agencies in Europe. Fasten your seatbelt, because we're going to go "Around the World in a Matter of Minutes" to chat with several o...

In Episode 47, we begin Season 5 with an engaging chat with Raquel Fructos. Always a favourite of our worldwide audience, we’ve invited her back to give us an update on Neuromarketing. Along with some cool new tools that can improve our campaigns The good news? Thanks to AI, Neuromarketing is now easier, more economical and more effective than ever before. The Barcelona Virtual European Marketing...

In Episode 46, we invite our listeners to enter a Time Machine. Our hope is that this Special Christmas Holiday Episode will inspire you and bring you joy. And also – to a certain extent – equip you to innovate, prosper and face any challenges that your own brand or company may have in 2023. The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations fr...

In Episode 45, we share practical innovations from Europe to help you in 2023. We look at amazing solutions from Europe that can also help your Bottom Line, in uncertain times. George explains the impact of Generative AI, whilst Carrie shares the human side of Fashion and x-Commerce. Henry wraps it all up with forecasts from a German futurologist about 2023, including the unnerving speed of Geneti...

In our 44th episode, we shre surprising ideas to strengthen your teams in these challenging times. In this programme, we often talk about Technological Innovation. It’s time now for us to really focus on Human Innovation. We speak with two leading Spanish experts who do just that. The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe....

In our 43rd episode, we look at coming challenges. Worldwide, it seems we’re once again travelling into uncharted waters, with storm clouds hovering. For those of us who have gone through other crisis such as the Dot.com Bubble, the 2008 Crash, and COVID, we’re actually quite well trained. Still, we thought it would be good idea pass on some very practical and actionable tips to our listeners, to...

In our 42nd episode, we report back on the most important announcements made about Voice Technology at Alexa LIVE 2022. The "Big News" from Seattle this year could be summed up in two main themes: · First, an even more “ambient” Alexa in Smart Homes. · And second, an incipient, "self-aware Alexa" What Amazon is calling her “Age of Self”. The Barcelona Virtual European Marketing Podcast, with the l...

In our 41st Episode, we're joined by two European Neuromarketing pioneers. Raquel Fructos, also known as @neurorachel on Instagram, is a Senior Specialist at the BV Innovation Lab. Pablo Filomeno, is co-founder and director of Feeder, a Neuromarketing platform based on Facial Recognition that provides Brands with “Emotional Analytics”. In this LIVE Session, recorded in our Lab on 16 June 2022, our...

In our 40th Episode, we explore Design Innovation and how the practice of "Design Thinking" is impacting the work of 21st-Century designers, especially in Europe. We then turn our attention to a true European success story of Design Innovation: DENMARK. What is the "Danish DNA" and why is Design from this tiny country so influential? The Barcelona Virtual European Marketing Podcast, with the lates...

In our 39th Episode, we enjoy an interesting and practical chat with Luis Román, Director of Business Development at Lacasa. Lacasa is a 170-year old European leader in the Food and Confectionery industry, Transparent and knowledgable, Luis freely shares not only the day-to-day ways he fosters Innovation and Creativity within his team. The Barcelona Virtual European Marketing Podcast, with the lat...

This 38th Episode of our Podcast on European Marketing and Innovation is especially unique. It's our way to celebrate the 5th Anniversary of Affinità, our global network. Before we blew out the candles, we interviewed 3 CEOS of Affinità agencies in New York, Amsterdam, and London. And, stay tuned to hear from a very special guest from an unlikely hotbed of Innovation, at the very end. The Barcelon...

Mobile World Congress returns to Barcelona, after being impacted 2 years by Covid. Our team was on the ground at this important annual event, in order to bring you the very latest news and trends! Get ready for an exhilarating virtual visit to the show, whose slogan for 2022, "Connectivity Unleased", perfectly captures the speed and the breadth of the Digital Transformation we are all experiencing...

Paul and his team launch Season 4 of our European Marketing Podcast by sharing 5 years of experience gained in the Metaverse. Version 1.0, that is! We also update you about the latest developments for Metaverse 2.0, provide stats about projected growth and explore Europe's key role in the creation of this Brave New World. The Barcelona Virtual European Marketing Podcast, with the latest Marketing,...

We interview Edgar Griñant, our Chief Innovation Officer, focusing on Web 3.0, crypto currencies, the new blockchain-based privacy, robots and more! And since it's almost Christmas, be prepared as well for the virtual scent of holiday pastries and a touch of holiday cheer ;-) The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also...

In this eighth Episode of Season 3, we leave the studio to enjoy a wonderful dinner of Spanish tapas with two Swedish innovators! Karin and Oskar from the agency "Yours" (Luleå, Stockholm)offer fascinating (and surprising) answers to the main question: What makes Sweden so innovative? And, why is Northern Sweden becoming such a "hotspot"? The Barcelona Virtual European Marketing Podcast, with the...

In this seventh Episode of Season 3, Paul & Alba discuss the current Innovation Crisis in Europe, together with the BV Innovation Lab Voice Team. Along with ways to fix it. They also present interesting cases from the UK, the Czech Republic and Sweden. The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Ap...