BallBusiness Podcast

Former professional footballer, FIFA licensed agent and author Victor Ehimen joins the BallBusiness Podcast to share his journey from the Nigerian league to Zamalek, Qatar, Cameroon and Hannover 96. We talk about his book, Marcus: An African Boy's European Dream, and the realities young African players face when they move to Europe: racism, injuries with no proper rehab, the foreign player quota,...

Before joining a football agency, understand what the deal means for your clients, commissions, personal brand, and freedom to leave. In this episode of Agent versus Agency, we explore five things football agencies don't tell their agents, the benefits agencies provide, and seven questions to ask before signing.

In this BallBusiness Podcast episode, Nandi Buthelezi shares how sports sponsorship works in sport business, why it is more than putting a logo on sport, and how athletes, agents, and sport organisations can make themselves more valuable to brand partners.

In this episode, we speak with Anadi Taylor, CEO of iSportsAnalysis, about what many people do not commonly understand about player development. We discuss development data, sports analysis, academy retention, market feedback, and how agents, academies, and players can make better career decisions.

In this episode of Agent vs Agency, we break down the key levels every football agent should understand when building a serious agency, from foundation and identity to structure, trust, reputation, and long-term survival in the business.

In Episode 3 of Agents vs The Agency , we look at one of the quiet challenges many football agents face: the difference between being busy and actually building a career. Without clear direction, structure, discipline, and long term thinking, an agent can spend every day working hard while building very little that lasts. We challenge football agents to step back and ask the harder question: am I...

Football is global, but doing football business internationally requires more than contacts, ambition, or a good idea. In this episode, Felipe Piovesana talked about building football businesses across different markets, cultures, and player development systems. If you want to work in football business, player development, scouting, consultancy, or international football projects, this conversatio...

In Episode 2 of Agents vs The Agency , we explore one of the biggest hidden pressures in football representation — tying your identity and self-worth entirely to results. For many football agents, success, deals, transfer activity, and client growth can quietly become the only measure of confidence and legitimacy. But in an industry where circumstances can change instantly, building your identity...

Not every "football agent" is real. Knowing how to identify a genuine one is essential for players, parents, and anyone entering the football industry. In this first episode of Agents vs The Agency, we break down how to identify a real football agent, the signs to look out for, and how to avoid being misled. Understanding this can protect your career, your opportunities, and your decisions in the...

What does it really take to raise a child into a professional footballer? In this episode, we go beyond the surface to explore the realities behind the journey, from early development and consistent training to the critical role parents play in shaping decisions, managing expectations, and supporting long-term growth. This conversation highlights that becoming a professional footballer is not just...

Football clubs don't run on matchdays alone; there's a critical operational role behind the scenes that keeps everything aligned. In this episode, we break down the role of a Liaison Officer in football operations, explaining what they actually do, why the position is important, and how it fits into the broader structure of club management and football administration. If you're interested in footb...

African football is full of passion, talent, and potential, but behind every academy, league, and success story is a business structure that determines whether development truly happens. In this podcast episode, Mr. Ayobami Animasahun breaks down the real foundations needed to build and sustain football projects across Africa. Whether you're an aspiring academy owner, a coach, a football parent, o...

In this episode, we sit down with Kevin O'Donnell, CEO of the Association of Lawyer FIFA Football Agents (ALFFA), a global network connecting licensed FIFA agents who are also qualified lawyers. Kevin shares the story behind ALFFA's creation and growth, highlighting how the association facilitates international collaborations between lawyer-agents, supports players with transfers and legal issues,...

In this episode of the BallBusiness Podcast, we sit down with Tolulope Pius, CEO of Nextinis, to explore the vision behind one of football's most exciting lifestyle and hospitality brands. From redefining how fans experience matchdays to creating a luxury community around the game, sharing the inspiration, challenges, and future of Nextinis in the sports hospitality space. If you've ever wondered...

In this Podcast, an SEO expert breaks down why so many newly licensed agents struggle to gain visibility, trust, and opportunities in a crowded football industry. From poor digital presence to unclear positioning, we explore the common mistakes that keep talented agents in the shadows. But more importantly, we show you exactly how to fix it. Learn practical strategies, like how to define your nich...

Once the go-to destination for global football stars, China's football league has experienced a dramatic shift in recent years. In this episode, Chinese-licensed football agent Zhongyang Liu and experienced scout Qihang Hu break down why top international players are no longer heading to China, and what that means for the country's football ecosystem. From grassroots academies to the top three pro...

This Episode is proudly sponsored by Nextinis , a football hospitality company preparing exclusive packages for you to get a seat in AFCON 2025 and FIFA World Cup 2026 for a premium experience. Follow on X Follow on IG Planning to take the FIFA Agent Exam? This video highlights 7 practical tips to help you prepare effectively and avoid common mistakes. Whether you're just starting or already deep...

In this episode of the BallBusiness Podcast, we're joined by Lindi Ngwenya, founder of SISU Sports Management, as we explore the realities of navigating football markets across the globe. From cultural differences to regulatory challenges, Lindi shares key strategies for agents working internationally and insights on unlocking global opportunities in the beautiful game.

The BallBusiness on Branding & Marketing | Featuring Gustavo Spanholi Join us as Gustavo Spanholi shares his expertise on branding, marketing, and managing footballers in today's competitive industry. Learn practical strategies for player promotion, sponsorships, and handling publicity. A must-listen for football agents and industry professionals!

In this episode of The Ball Business Podcast, we dive into the practical steps for starting your journey as a football agent. From understanding the essentials of the FIFA Agent Exam to building your network and securing your first client, we break down actionable strategies to help you hit the ground running. Whether you're new to the industry or looking to refine your approach, this episode offe...