Babes Balls Brands

The next generation of athletes will not just ask for a check. They will ask for a stake. But most families have no idea what equity means, how to negotiate it, or what it is worth over time, and that gap is exactly where opportunity gets left on the table. In this episode of BABES BALLS & BRANDS™, host Janet Moreira sits down with Malcolm Lemmons, founder of Vetted Sports, the leading media a...

Your athlete got recruited by a US program. Now what happens with immigration? In this episode of BABES BALLS & BRANDS™, host Janet Moreira sits down with Sherrod Seward, founder of Sherrod Sports Visas and one of the top sports immigration attorneys in the country. Sherrod has secured visas for Canelo Alvarez, Tyson Fury, and athletes across the NBA G League, LA Chargers, Las Vegas Raide...

American football is king in the United States. But can it really become a global sport and what does that mean for athletes, parents, and programs at every level? In this episode of BABES BALLS & BRANDS™, host Janet Moreira sits down with Oliver Luck, Executive Director of the United Athletic Conference and longtime football executive, to unpack how the sport actually operates as a business,...

NIL has turned student athletes into business owners overnight—but are they ready for what comes with it? In this episode of BABES BALLS & BRANDS™, host Janet Moreira sits down with Dontay Wilson, Lead Advisor at Cothrine Financial and founder of Blueprint Money Management, to break down the financial realities every athlete and parent needs to understand before signing that first deal. Dontay...

Athletic brands built on shaky mental foundations crumble under pressure, no matter how talented the athlete. In this episode of BABES BALLS & BRANDS™, host Janet Moreira explores this reality with Misty Buck, founder of Purpose Soul Athletics and certified mental performance coach who helps athletes from youth to pros build confidence and emotional resilience through mental con...

Athletic brands aren't reserved for elite quarterbacks signing million-dollar deals - they're accessible to any athlete willing to do the work first. In this episode of BABES BALLS & BRANDS™, host Janet Moreira exposes this truth with Sam B Green, founder of AthleteCon and NIL strategist who proved non-revenue sport athletes can outperform Division I stars in brand partnerships. Green identifies t...

Athletic brands aren't built through checkbox marketing and forced endorsements - they're built through authentic partnerships where everyone wins. In this episode of BABES BALLS & BRANDS, host Janet Moreira reveals this truth with Alex Onaindia, founder of Distinction Agency, who quit his job at 26 to represent 300+ athletes and brands using his triple win philosophy. Onaindia exposes the gap...

Athletic brands aren't just about logos and endorsements they're about building future leaders. In this episode of BABES BALLS & BRANDS, host Janet Moreira sits down with Chiene Joy Jones, founder of Grow Our Game, who reveals a powerful truth: 94% of female executives played youth sports. From starting with six girls on the coldest winter day to now serving 275 young athletes, Jones has trans...

The NIL game has everyone scrambling for deals, but former Division I athlete turned consultant Aisha Foy is flipping the script. In this pilot episode of BABES BALLS & BRANDS host Janet Moreira sits down with the founder of Major NIL Success to discuss why education beats deal chasing every single time. Aisha breaks down her journey at Kentucky basketball and building a consulting busine...

Welcome to BABES BALLS & BRANDS! Host Janet Moreira introduces herself and the mission behind her new podcast dedicated to mental toughness for young athletes and their families navigating the NIL landscape. Janet brings a unique dual perspective as a Board Certified Intellectual Property attorney who protects major global brands AND an unapologetic sports mom living the recruiting journey dai...