ASOTU Unscripted

The automotive industry has never had more technology, more data, or more tools at its disposal. Yet some dealerships still struggle to turn those investments into meaningful results. According to Tom McGeachy and Casey Goodnight, the answer isn't more...

Five years ago, dealerships were pouring nearly every advertising dollar into search, social, and digital lead generation. Today, Owen Moon believes one of the biggest opportunities in automotive marketing is hiding in plain sight. As consumers spend m...

Most people wait until they've earned the right to dream out loud. Rasean Comeaux did the opposite. When he entered automotive after a successful career in retail leadership, he told people exactly where he was going: General Manager in five years, dea...

Three years ago, JB Burnett stood up in a Ford meeting and said something most dealership leaders would never admit: "I wouldn't buy a car from me." That uncomfortable realization led him to challenge nearly every assumption about how dealerships opera...

When Jay Ku raced professionally, he learned a lesson that still shapes how he thinks about teams today: when the road turns uphill, the strongest rider doesn't always lead. That same principle applies inside a dealership. In this conversation, Jay exp...

John Ellis spent nearly three decades helping dealers navigate inventory, operations, and market shifts before realizing that the industry's biggest challenge wasn't a lack of data—it was knowing what to do with it. In this episode of ASOTU Unscripted,...

After working with more than 100 dealerships over two decades, Earl Brown has seen plenty of changes in automotive retail. Surprisingly, one of the biggest dealer frustrations hasn't changed much at all. In this episode of ASOTU Unscripted, Earl shares...

On this episode of ASOTU Unscripted, Erroll Bomar sits down with Linda Nguyen for a conversation about purpose, community, and the unexpected ways different passions can come together. After spending decades working across automotive retail, real estat...

Ben St. Ours didn't start his automotive career in the manager's office. He started washing cars at 14 years old after a chance encounter with a dealer changed the course of his life. Twenty-six years later, after growing through nearly every seat in t...

On this episode of ASOTU Unscripted, Erroll Bomar sits down with John Tomlinson, whose automotive career started with nothing more than instinct and a decision to pull into a dealership parking lot. Frustrated with a job he no longer enjoyed and search...

On this episode of ASOTU Unscripted, Erroll Bomar sits down with Kate Howell to talk about unexpected career turns, lifelong learning, and the opportunities that emerge when you're willing to say yes to something unfamiliar. After spending years focuse...

On this episode of ASOTU Unscripted, Erroll Bomar sits down with Erica Bruno for a conversation about legacy, belonging, and the courage to build your own path. Coming from a family deeply rooted in automotive history, Erica grew up surrounded by stori...

On this episode of ASOTU Unscripted, Erroll Bomar sits down with Carla Cosenzi to explore a journey that almost didn't happen. Growing up around her family's dealership, Carla was determined to chart a different path. She studied psychology, planned to...

On this episode of ASOTU Unscripted, Erroll Bomar sits down with Ginny Bowden, a fourth-generation dealer whose family's Chevrolet dealership has served its community for more than 111 years. Unlike many dealer operators, Ginny didn't grow up in the bu...

On this episode of ASOTU Unscripted, Erroll Bomar sits down with Ed Roberts for a conversation about leadership, trust, and the habits that quietly limit growth. While much of the industry is focused on technology and AI, Ed brings the discussion back ...

In this candid and engaging episode of ASOTU Unscripted, host Errol D. Bomar sits down with Owen Moon—veteran marketer, agency founder, and now co-founder of a new venture in streaming advertising. As lunch buzzes around them, Owen shares his 25-year j...

In this vibrant and heartfelt ASOTU Unscripted episode, Errol Bomar sits down with Steve Roessler, better known as “Live with Drive.” Steve takes us on a compelling journey from engineering and medical sales to pioneering CRM engagement in the auto ind...

In this energizing edition of ASOTU Unscripted, host Errol Bomar sits down with Bill Vaughn, a recently appointed dealership leader only 90 days into his new role. Bill brings a grounded, refreshingly candid perspective to the conversation, sharing his...

In this episode of ASOTU Unscripted, host Errol Bomar sits down with Enrique Gago of Gago Brothers Automotive to talk about transformation, resilience, and rediscovering purpose through reinvention. Enrique opens up about how he unexpectedly entered th...

In this inspiring episode of ASOTU Unscripted, host Errol Bomar sits down with 23-year-old rising star Gavin Reeves, who shares his rapid ascent through the automotive industry. Starting at just 18 as a porter, Gavin moved through roles in BMW product ...

In this episode of ASOTU Unscripted, Errol Bomar welcomes John Osborne, Executive Manager at Williamsburg Ford, to reflect on 27 years in the automotive industry and the key inflection points that shaped his approach to leadership, customer experience,...

In this heartfelt episode of ASOTU Unscripted, host Errol Bomar welcomes back Judi Anderson—attending her fourth consecutive ASOTUCON—to explore the personal journey that led her to become a pillar of customer experience in the automotive space. From r...

In this heartfelt and inspiring episode of ASOTU Unscripted, host Errol Bomar sits down with Landon Garside, a former high school drumline teacher turned automotive professional and now marketing strategist. Landon shares how personal transitions—inclu...

In this heartfelt and unscripted episode of ASOTU Unscripted, host Errol Bomar sits down with Lou Cannata, a second-generation dealer principal and founder of Level 5 Leadership Coaching & Consulting. Lou shares the deeply personal and professional jou...

In this high-energy episode of ASOTU Unscripted, host Errol Bomar sits down with Nolan Armpriester, a second-generation automotive leader and Director of Operations with over two decades of industry experience. From his early days growing up in the dea...