Appendix B

Joel Goodman and Kristin Van Dorn discuss key insights into content-first design, especially within the context of higher education websites. They delve into the importance of designing around content needs rather than trying to fit content into pre-made designs. Kristin emphasizes the necessity of creating a design system that accommodates varied content types and structures to ensure consistent...

Joel Goodman and Kristin Van Dorn discuss the use of AI and large language models in content strategy. They explore the excitement and misconceptions around AI, touching on its potential to supplement writing jobs and the limitations of relying solely on AI-generated content.

Joel Goodman and Kristin Van Dorn discuss the outdated models of maintaining and running higher education websites. They emphasize the high costs associated with such teams and suggest alternative models, including agency partnerships, to achieve competitive results without the financial burden.

Hosts Joel Goodman and Kristin Van Dorn discuss the challenges of properly maintaining an effective higher ed website, especially in the face of budget constraints and changing economic conditions in higher education.

Hosts Joel Goodman and Kristin Van Dorn discuss strategies for higher education marketing offices to maximize their budget during challenging times. They emphasize the importance of optimizing internal processes, evaluating tech stacks to eliminate overlapping functions, and re-examining media buys to ensure they are producing results.

How can marketing offices continue increasing enrollment with compressed budgets? Bravery Media suggests optimizing the marketing operations already in place. Speed up your website, take email back to basics, and use AI for more than copywriting.

Part 4 in our series on the Customer Based Brand Equity Pyramid focuses on Brand Resonance — the top level of the pyramid. Kristin and Joel discuss the significance of applying Custom Experience methodology to the student experience in higher education to build genuine brand resonance.

Joel Goodman and Kristin Van Dorn discuss the Customer Based Brand Equity Pyramid in detail. They explore brand response, emphasizing the importance of understanding customer sentiments and storytelling in branding strategies. The conversation delves into methods for researching customer perceptions, the interplay between narrative building and brand levels, and practical approaches for higher edu...

In the latest episode of Appendix B, Joel Goodman and Kristin Van Dorn from Bravery Media delve into the second level of the customer-based brand equity pyramid, focusing on brand performance and imagery within the context of higher education. They emphasize the importance of brand salience, ensuring that an institution is top-of-mind when prospective students are considering their options.

Does your college or university brand have a base level of recognizeability? How do you even start developing a brand strategy? This is the first in a series on the Brand Equity Pyramid and how to approach brand development in Higher Education. Connect with us on LinkedIn .

When we talk about branding in higher ed, are we considering the differences between brand differentiation and personality? Kristin Van Dorn has studied branding in higher ed for years and has a few thoughts. Bravery Media can help you with all manner of brand research.

Web design projects in higher education should never start before content has been firmed up. Joel and Kristin from Bravery dive into the reasons why in this podcast episode. Request a Benchmark performance report from Bravery Media.

How do agencies approach designing a higher ed website? Joel and Kristin break down Bravery’s approach to homepage content strategy. This is the first in a series covering the strategies that higher ed web agency apply in designing a new university website. Subscribe to Higher Ed Hot Takes / Get your Benchmark Web Performance report

Sometimes working with an agency long term provides better value than hiring full time employees to support your website. Connect with us on LinkedIn : Joel / Kristin

Bravery released the results of their Higher Ed Web Strategy Trends survey and now it’s time to dig into the results. Connect with us on LinkedIn: Joel / Kristin / Bravery Read the full survey results .

Intranets and portals are a constant point of discussion in higher ed, but they’re generally pretty bad. Joel Goodman has the fix, though. Find us on LinkedIn —  Joel Goodman / Kristin Van Dorn / Bravery Media

Joel Goodman and Kristin Van Dorn discuss what happens when a university’s marketing messages conflict with the reality of their campus, operations, and website content. Find us on LinkedIn / Joel / Kristin / Subscribe to Higher Ed Hot Takes

Joel and Kristin discuss the challenges and issues that universities face when it comes to paid media and having an outdated website. Subscribe to  Bravery’s Newsletter / Follow Kristin / Follow Joel

Kristin Van Dorn and Joel Goodman believe that Higher Ed Marketers are over-relying on third-party landing pages. There’s an inherent disconnect between landing pages and the main institutional website, and it negatively affects both user experience and conversion. What can be done?  Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Joel / Get early access to SpeedyU

Let’s revisit the importance of your institution’s website, shall we? Cause sure, paid advertising, viewbooks, recruitment events, etc., can all be wonderfully effective, but if prospective students can’t figure out how to navigate your website, what was it all for? Stop underestimating the significance of websites. Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Joel / Get early acces...

Do you like scary stories about Higher Ed website redesigns gone WRONG?!? On this Halloween-themed episode, Joel and Kristin reveal projects that chilled them to their bones… LISTENERS BEWARE! Follow Kristin / Follow Joel / Follow Bravery on LinkedIn

After hearing a recent Harvard Business Review podcast episode featuring concepts from Frances X. Frei’s “Move Fast and Fix Things,” Kristin thought, “Yeah, maybe speed ISN’T detrimental to productivity.” In this 10-ish minute convo, Kristin and Joel chat about how if institutions remove roadblocks for staff, and give them more trust, they’ll feel empowered to work faster and more efficiently than...

Kristin and Joel are curious about professional development in Higher Ed. Which kind or type is the most beneficial to folks? Which is the most difficult to obtain permission to pursue? In this episode, the gang explores other options beyond traditional methods, such as informal learning through podcasts and YouTube videos, institutionally sponsored programs, compliance training, technical skill u...

Have you ever asked yourself, “What do I particularly love about my job, and what would I like to learn next?”  We hope you can answer that question, and that you feel supported by your managers whenever you express an interest in professional development opportunities. Today we talk about our own experiences with professional development, and about the various challenges folks face regardless of...

Are you using video effectively in your MarComm office? Are you repurposing content? Are you aligning video goals with specific audiences and platforms? Are you over-relying on YouTube? Are you using video to personalize the recruitment process? Whether you’re a seasoned professional or new to video marketing in Higher Ed, we’ll help you elevate your institution’s video presence. Subscribe to Brav...