AI In Motion

Cathy McPhillips has spent 30 years in marketing, from running Content Marketing World at CMI to leading marketing at SmarterX, the company behind Marketing AI Institute, MAICON, AI Academy, and The Artificial Intelligence Show. She's surrounded by AI education every single day. In this conversation with Asma Stewart, Cathy gets real about what it actually looks like to market AI when AI is your e...

The Narrative Violation: Why the Best Marketing Still Needs a Human | Camille Ricketts | AI In Motion Ep. 5 Camille Ricketts has helped build some of the most iconic marketing stories in tech, from Tesla before Model S to First Round Review to Notion as employee #11. Now as CMO and Operating Partner at XYZ Ventures, she's investing in the next generation of AI-native marketing companies. In this c...

Only 6% of people claiming to build AI agents are actually building AI agents. And that might be generous. Megan Ratcliff sits down with Justin Parnell, founder of Justin GPT, to separate what's real from what's noise. Justin walks through the agents he builds for GTM teams every day, shares the suitability matrix he uses to decide when a workflow actually deserves automation, and explains why he...

Baylee Jost was offended the first time someone asked if she used AI to write. That was four months before ChatGPT launched. Now she uses AI across every part of her role as a content marketer at Dice.com. Carol-Lyn Jardine talks with Baylee about her messy, honest journey from AI skeptic to content strategist — including the moment that forced her hand, why she believes AI-sounding content erodes...

In this episode, Carol-Lyn Jardine sits down with Heather Hurst, VP of Marketing of Canopy, to talk about what it actually takes to move from experimentation to AI that scales. How she built shared GPTs and product marketing foundations. Why her team now thinks "AI first" before defaulting to how they've always worked. And how they pulled off campaigns that would've been impossible before (like 30...

Welcome to AI, In Motion — the podcast about how leaders actually make AI work. We’re Carol-Lyn Jardine, Asma Stewart, and Megan Ratcliff — co-founders of Clarity & Motion Collective, operators building with AI in the real world. Each episode, we talk with operators, CMOs, and builders navigating AI in the real world — what’s working, what’s not, and what it really takes to move from experimen...

The conversation delves into the impact of AI in marketing, reflecting on 2025 and the shift to 2026 as the year of AI transformation. It also explores the challenges and tips for overcoming blockers in AI transformation, emphasizing the need for innovation and fluency in AI adoption. Chapters 00:00 Reflecting on 2025 08:54 The Shift to 2026 17:31 Identifying Blockers 28:18 Overcoming Blockers