Aedge

Social media is an integral part of our lives in this day and age. And new words have been added to the ‘Urban Dictionary’. One such acronym is FOMO. The fear of missing out. In this episode, Jyothi Sridhar and Suchitra G talk about their experiences related to FOMO and how this is leveraged by UX professionals too.  What is FOMO? Did it arise only after the pervasive nature of social me...

Marketing is an exciting and challenging field. Marketeers are eternally trying to stay on top of changing consumer needs and expectations, laws, and technology trends. In this episode, Sharvani Sachidanand swaps stories about marketing with Padmaja Narsipur . They discuss the evolution of marketing and share the unique demands of different industries with Madhavi Nadig . This is a discussion abou...

Conversations that help instructional designers and the modern learner, an exploration of microlearning between Linda Jacob , Chief Content officer at Clearly Blue Digital and Chitra from Adeptic Creative Labs. Their conversation summary includes Microlearning being the way of learning these days Constraints to learn in the workplace today Memories from our learning days, school and college, chunk...

Digital Marketing has become a buzzword today. Businesses of all sizes, in the B2B and B2C space, need a strong digital presence. You must be able to market to potential customers wherever they are online.  In this episode, Pavithra Rao from Clearly Blue converses with Madhavi Nadig about her experiences as a Digital Marketeer. Pavithra’s tryst with Digital Marketing What makes digital marketing a...

In this episode, colleagues from Clearly Blue Tara Chacko (Key Accounts Manager) and Subramanyam Koduvayur (Senior UX Designer) share their stories in conversation with Chitra Gurjar on  How they started website development work, starting their careers in software development and testing telecom software Wondering how to get started, navigating terminology, learning and implementation Endless iter...

In this conversation Joseph Chinnaya , Director for Learning Tools and Technology at NetApp, and Chitra Gurjar explore learning around - Joseph’s origin story starts with giving tuition to children on various topics His learning journey began with technical training for customer support and product training. Developing a love for teaching and learning about oneself in the process Recognising that...

This is the fourth episode of the Rarely Rational series. Jyothi Sridhar and Chitra Gurjar explore the Status Quo Bias. Why do we tend to leave things the way they are?  What is the Status Quo Bias? It is an emotional bias. Do we love change or not? We generally try to avoid choice paralysis. What is loss aversion? There are transactional costs in making a change Fear of failure and regret avoidan...

In this third episode of the Rarely Rational series on Cognitive Biases, Madhavi Nadig and Chitra Gurjar explore Authority Bias. Is it good or bad? Should we fight it or embrace it? Listen to both sides of the argument. What is Authority Bias? How we experienced it in childhood Authority bias in the workplace Triggers for this bias Ideas for leaders to overcome authority bias and help their teams...

The second episode of the series Rarely Rational is about the Illusion of Truth. Chitra Gurjar and Jyothi Sridhar discuss the Illusory truth effect and how it plays out in UX design. Information Abundance makes us ‘cognitively lazy’. Are we Cognitive Misers? How do advertisements make use of repetition frequency? Misinformation or fake news as a side effect of Illusory Truth Effect. How Illusion o...

This episode is the first in a series of conversations about the impact of cognitive biases in the field of UX research and design. In this episode, Aedge podcast co-hosts, Suchitra G and Jyothi Sridhar talk about their journey into UX and their understanding of the concept of Anchoring Bias What drew them to the field of User Experience What does ‘UX’ mean to them? Cognitive biases and how are th...

In this episode, Linda Jacob , Madhavi Nadig and Chitra Gurjar talk about storytelling and creating impactful learning using stories. Amongst other things, they share: Parents, grandparents and teachers shaping their childhood experiences with stories from mythology, the Ramayana & the Mahabharata Weaving stories into learning experiences to make learning stick with learners, including adults Blen...

In this conversation, Chitra Gurjar , Chief Product Officer at Adeptic Creative Labs,  is talking to Ashwini Radhakrishna , Lead learning designer and Suchitra G , learning manager, at Clearly Blue Digital on - How Suchi and Ashwini stumbled into learning design What is learning design ? How does one get started in Learning Design What goes into an LDD - a learning design document Challenges faced...

Reinforcement learning, micro-learning, comic strips, storytelling, coaching and social learning. Ever heard of all these concepts mentioned together?  You will now, as you listen in on this fun conversation with Chitra Gurjar , Linda Jacob , Jyothi Sridhar and Madhavi Nadig about how they created a product and program called SmartStart. Listen in and learn how the team weaved soft skills coa...

In this conversation, Linda Jacob, Chief Content Officer from Clearly Blue Digital is in conversation with Padmaja Narsipur and Chitra Gurjar, co-founders of Adeptic Creative Labs. They share their views and experiences on - Motivation to learn Why learning is different for adults Being social animals, social engagement matters for learning amongst humans Learning alone v/s learning in a cohort In...

This episode is the introduction to the Aedge podcast. This podcast brings stories and experiences around learning, design and marketing. Chitra Gurjar, the co-founder and Chief Product Officer of Adeptic shares - Origin story behind Adeptic Creative Labs A history of how Clearly Blue Digital began Her experience with designing a content marketing strategy and lessons learned along the way. This p...