Addressed For Success: The Gundir Podcast

Tune in to the latest episode of "Addressed For Success: The Gunderson Direct Podcast," where we celebrate being named one of the 50 Best Workplaces in Advertising & Marketing by Great Place to Work and Fortune for the second year in a row. Discover why our employees love the agency, from its commitment to work/life balance and community causes to our unforgettable 20th Anniversary C...

Unlock the power of the right offer in this episode of "Addressed For Success: The Gunderson Direct Podcast". Discover why the offer you extend in your direct mail can drastically influence your response rates, for better or worse. Hear expert insights on current trends, learn about the common pitfalls, and understand the key elements of crafting a compelling offer. Whether you're a...

Dive into the world of direct mail with this episode of "Addressed For Success: The Gunderson Direct Podcast". Uncover the often overlooked importance of a well-conceived creative brief in shaping successful campaigns. Learn why skipping this step can cost you time, money, and potential missteps. Hear first-hand experiences on how a strategic brief can inspire creativity, engage stakehol...

In the latest episode of "Addressed For Success: The Gunderson Direct Podcast," we explore the nuances of remote working. We highlight the benefits, emphasizing the need for a dedicated workspace, minimizing distractions, and effective communication. Self-care and adaptability also play crucial roles in this modern work setup. Subscribe for more insights and catch our next episode!

In this episode of "Addressed For Success: The Gunderson Direct Podcast," we delve into the power of supporting causes and its profound impact on employee loyalty and pride. Hear a personal story from our host about a bike journey fundraiser for local schools and discover how employer involvement in philanthropy can foster a positive work environment and community impact. Tune in to lear...

In this episode of "Addressed For Success: The Gunderson Direct Podcast," we delve deep into the art of enhancing direct mail campaigns through A/B testing. We highlight the parallels between scientific experiments and direct mail campaigns, emphasizing the importance of isolating and testing single variables, like headlines, offers, and design layouts, for improved results. We also expl...

In this episode of "Addressed For Success: The Gunderson Direct Podcast", we delve into direct mail marketing. We discuss its impressive response rates, customer lifetime value, and how data analysis, targeted messaging, and persistence can boost your ROI. Join us as we reveal why this classic marketing channel is still a game-changer in the digital age. Don't forget to subscribe fo...