A Little Marketing: A Podcast with Nikki and Mark

Nikki and Mark start season 2 off with a reflection on the first year of A Little Marketing and their favourite episodes, featuring special appearances by Guest Experts Kristy Carruthers, Steph Goldman, Steph Wharton, Dr. Isreal Puterman, Kirstin Siggins, and Michelle Leech. We'd love to know what your favourite episodes were - was it some of the ones highlighted here? Let us know in the comme...

Nikki and Mark are joined by PR expert Bryan Tritt, who recounts his hilarious journey into the world of Public Relations and shares tips for creating strategies that help generate exposure for his clients. If you want to laugh today, watch this episode! -- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ in Vernon, BC Nikki gained valuable experience in change management, stakeholder and...

Madonna Parris joins Nikki and Mark to chat about her 3 overarching principles to deliver great customer service regardless of your industry or business - including how to communicate through various channels. Madonna is a customer service expert, and has been working with various retail and corporate organizations for more than 15 years. -- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠...

Meghan Lamle talks Nikki and Mark about how to add in a new platform to your marketing plan. How do you know what will work? What will stick around? If you're an early adopter, how do you even know how to use these new platforms? Meghan breaks it all down for us in this episode that's more like a mini-training. PS: Catch Meghan's first episode: https://spotifyanchor-web.app.link/e/wYYz...

Steph Wharton - A Little Marketing's first ever guest expert! - is back to chat about visibility in your business. What it means, how to get it, and all the benefits you reap from building those relationships. PS: Want to check out Steph's first episode with us? She gave us the ins and outs of podcasting back in Episode 05! -- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ in Ver...

24 hours after Threads was released, Nikki and Mark sat down for a quick chat about everything we know so far - and what we don't. Who should use it? Will it stick around? What kind of strategy should businesses and brands implement (spoiler: no one knows yet), and do we think this one has staying power? Let us know your thoughts on Threads in the comments. -- About Nikki Gillingham and ⁠⁠Blue...

Nikki and Mark talk to Kirsten Siggins, co-founder of The Institute of Curiosity, on how to have difficult conversations and how business owners can become better listeners to improve the outcome of conversations. Download their Best-Selling Book: https://www.instituteofcuriosity.com/book-that-makes-hard-conversations-easy/ -- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ in Vernon, BC...

With years of experience at creative agencies in Toronto, Guest Expert Bev Spritzer joins Nikki and Mark to break down the role of a copywriter and exactly what it is the copywriter at creative agencies is responsible for! -- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ in Vernon, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content mar...

Nikki and Mark dive into what the day-to-day tasks of a content marketer look like - with Mark asking Nikki questions about how things go down over at Blue Whale! Nikki talks about everything from assigning content to handling last minute requests, and share tips including time tracking, project management, and making time for yourself. -- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ i...

Nikki and Mark continue their in-person series with a discussion on the importance of creating a consistent brand presence. They touch on the process an agency takes when working with clients, as well as what business owners can do to ensure their own online presence is consistent and recognizable. -- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ in Vernon, BC Nikki gained valuable expe...

Nikki and Mark chat about the different ways you can repurpose your content to save you time and help maintain consistency when posting. There are two main ways: Sharing the same content on various platforms (think blog to podcast to social media posts), or re-sharing previous content that's performed well for you. --- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ in Kelowna, BC Nik...

Our first In-person recording! Nikki and Mark discuss AI, the pros and cons, and whether or not business owners can (or should) use it to replace their content writer. -- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digi...

A continuation of Nikki and Mark's conversation last week with Michelle Webber, founder of Sondr, a cruelty-free, clean deodorant! If you didn't watch last week's episode, go back and watch that first and then return here for part 2! -- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee...

Nikki and Mark chat with Michelle Webber, founder of Sondr, a clean, cruelty-free deodorant, about her experience developing the product, launching, and navigating the ins and outs of navigating a product-based business. This conversation was so good, we went into overtime and made it our first two-part show! Stay tuned for Part 2. --- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ in Ke...

Michelle Leech is back to chat with Nikki and Mark about customer journeys, how they've evolved, and how they influence the marketing funnel. To learn more about Michelle and Two Paths Co, visit their website here: https://twopathsco.com/ -- About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee en...

Nikki shares her unique step-by-step process for coming up with content ideas, creating, and scheduling content so business owners can stay consistent and see results from social media faster. This one is a can't miss for anyone using social media for their business! ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change manage...

Nikki and Mark spoke with Andrea Greenhous of Vision2Voice Communications in Ottawa, ON, all about Internal Communications - what it is, why it's important, and how to get it right. ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development,...

Nikki and Mark chat with Michelle Leech all about using digital strategies (including landing pages, automations, and content marketing) to increase client retention and boost your overall revenue in any business– whether that’s online, service-based, or physical products. You can contact Michelle for support at https://twopathsco.com/ ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠...

Nikki and Mark speak with Dominique Dennery, a talented artist and dedicated employee engagement consultant, about how small business owners can hire and retain staff by getting them involved and sharing the company's goals and mission. ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee...

Mark and Nikki chat with Jamie Goren about ways small businesses can access financing - including lease-to-owns and business loans. ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital marketing, and branding from...

Nikki and Mark talk to Harold Simpkins, who has been a Marketing professor at Concordia University since 1980. They talk all about inspiring young marketing students, and what students can do to give themselves the best opportunities - like co-op programs. ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakehold...

Nikki and Mark speak with Video Marketing Expert and Coach, Valerie McTavish, who shares tips for personal brands and small business owners on how to incorporate video into your marketing strategy and how to get the confidence to show up on camera. You can find more tips and info on Valerie's website: https://valeriemctavish.com/ ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠...

Nikki and Mark talk to AI Guides founder John Stroud, all about - you guessed it - AI for Small Business. John answers questions like: What is AI? How can small businesses use AI? What's the future of AI? And, he talks about grants available to small businesses. AI Guides is an advisor and can help you navigate the grants - learn more here: https://aiguides.co/ ---  About Nikki Gillingham and...

Nikki and Mark revisit Listing Strategies, this time focusing on the ins and outs of synchronization platforms like Uberall during their chat with Josh Collen. ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelowna, BC Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital...

Phil Tremblay is back as our first returning guest expert! Nikki and Mark spoke with Phil back in Episode 015 (https://youtu.be/wb0va7BbFs4) where he talked about paid search, but this week he's back to speak about measuring results, including how to set yourself up for success and which metrics you should be looking at. ---  About Nikki Gillingham and ⁠⁠ Blue Whale Communications ⁠⁠ in Kelown...