2Techy

In this episode of 2Techy, Lauren Keeves sits down with James Davis from The TSP Advisory to unpack the biggest opportunities and challenges facing MSPs as they head toward 2026. Together, they explore what rising costs, shifting client expectations, and rapid advances in AI and automation really mean for service providers. And ultimately, how MSPs can stay ahead of the curve. From redefining your...

In this episode of  2Techy , Lauren Keeves is joined by James Davis from The TSP Advisory and Derek Morgan from Referit to unpack the real power of referral marketing for MSP businesses. They break down the difference between word of mouth and a systemised referral engine, share practical steps for building referral partnerships, and reveal why most businesses are missing out on untapped opportuni...

In this episode of  2Techy , host Lauren Keeves is joined by Jason Maricchiolo to explore how MSPs can move beyond the checkbox mentality of ISO certifications and turn them into powerful tools for growth. From building trust in tenders to empowering sales teams with the right talk tracks, Jasonshares practical ways MSPs can strategically leverage certifications like ISO 27001, 42001 (AI), and oth...

In this episode, Lauren Keeves sits down with James Davis, Fractional Chief Strategy Officer in the Technology Services Industry across APAC, to unpack a critical issue plaguing MSPs: the disconnect between sales and marketing. Together, they explore why many MSP owners resist embracing these functions, how misalignment leads to stagnant growth or even decline, and what it takes to build a deliber...