We are Amada

It’s been awhile, but we had the chance to sit down with Amada Senior Care Co-Founder, Tafa Jefferson, in the most recent episode of the We Are Amada podcast! From how Amada got its start, to how the industry has evolved over the years, Tafa shares his insights into how Amada has weathered economic extremes, as well as where the passion continues to come from.   In this very special episode, we al...

Many of us have been faced with a career crossroads. These moments of decision can happen for a range of reasons; being unfulfilled, not being a good fit, or an industry faces turmoil. These planned and unplanned moments often represent an opportunity to stay the course with the profession and industry you know, or to take the jump into something new and unknown.  A crossroads is what started Mich...

When someone finds a genuine passion in the work they do, it's a joy to listen to them discuss their motivation, their insights, and their impact.  In our newest episode of the We Are Amada podcast, we talk with Amada owner, Sean McLeod, as he shares his personal connection with the veteran care and the expertise he brings to the table for those in the Denton and Frisco, TX area.  Here’s what you’...

In this episode of We Are Amada , Marcos Moura sits down with Jack and Mark Standring, part of the family unit that owns and operates Amada Swedesboro, NJ. With multiple generations at the wheel, the Standrings have many insights to share about running a senior care business with family members, the entrepreneurial approach they took to Amada, and what keeps them driven.  Attending their first ann...

 In this episode of We Are Amada , Marcos Moura sits down with Tracy Eidson, one of Amada’s earliest franchise partners who now leads thriving offices in both Rocky Mount and Raleigh, North Carolina. Tracy came from the world of IT, not healthcare, but after a chance encounter at a franchise expo, she took a leap of faith. Ten years later, she’s built a deeply personal business — one that now incl...

In this episode of We Are Amada , Marcos Moura talks with a fellow franchise partner who made the bold leap from a stable sales career into the unpredictable (and deeply rewarding) world of senior care.   Kevin shares the lessons he’s learned from building a business rooted in compassion, consistency, and communication. From navigating emergencies and supporting families, to competing in a saturat...

In today’s episode, Marcos Moura sits down with Greg Johnson, owner of Amada Senior Care in Oklahoma City. From surviving tornadoes to surviving career pivots, Greg’s story is all about grit, humility, and leading with heart. After years in medical sales, he realized it was time for something more meaningful, which led him to Amada.  Greg shares what it was like to leave behind a familiar path, em...

In today’s episode, Marcos Moura sits down with Matt Ushler, owner of Amada Senior Care in Montgomery and Bucks County, Pennsylvania. After a decorated career in medical sales, Matt found himself burned out from corporate takeovers and constant instability. Just days after getting engaged, both he and his wife were laid off, and that turning point led him to launch a senior care business in the mi...

In today’s episode, Marcos Moura sits down with Kelli Staab and Cesar Pumariega, owners of Amada Senior Care in The Villages, Florida.  Kelli and Cesar share their incredible story of launching their senior care business during one of the most difficult times imaginable — the start of the COVID-19 pandemic. With lockdowns in place and families afraid to let anyone into their homes, they faced chal...

In this episode of the Amada Senior Care Podcast, Marcos Moura sits down with Gwen Smith, co-owner of Amada Senior Care in Charlotte and Lake Norman, North Carolina. Gwen opens up about what it’s really like running a senior care business with her husband, Brad, and how their marriage, shared faith, and complementary strengths have helped them grow a thriving operation. She shares honest insights...

In this episode of the Amada Senior Care Podcast, Marcos Moura sits down with James Bernoski, owner of Amada Senior Care Lexington and Louisville, Kentucky. James shares his inspiring journey from working as a paramedic and nurse to becoming a successful home care business owner. Learn how he transitioned during the uncertainty of COVID, scaled his business using digital marketing, and built a pas...

Today's episode continues the conversation with Kimberly Akers, Owner and CEO of Amada Senior Care in Mesa, Arizona. Kimberly and her business partner Kris were among the first women to own an Amada Senior Care franchise - which is a challenge in its own right. Kimberly notes that many women-owned businesses struggle to survive their first year or reach significant revenue goals. Despite these odd...

Today’s episode continues the conversation with Jonathan and Cherie Burrough, owners of Amada Senior Care San Diego North. In the previous part of this interview, Jonathan mentioned that 98% of their referral sources happen to be women, which is due to the fact that most of those who have a network of elders are current or ex social workers, case managers and nurses. This makes selling home care a...

Today’s episode welcomes Kimberly Akers, Owner and CEO of Amada Senior Care in Mesa, Arizona.  In 2015, Kimberly opened up the 38th Amada Senior Care franchise with her business partner and longtime friend Kris Patmos. When asked about her thoughts back when she began her Amada journey, Kimberly recalls feeling like a maverick - taking on a new challenge that hasn’t been established to the point w...

Today’s episode welcomes Jonathan and Cherie Burrough, owners of Amada Senior Care San Diego North. Jonathan and Cherie have been in the senior care space since 2008 - 4 years before Amada Senior Care franchises even existed. Jonathan had met the founders Tafa Jefferson and Chad Fotheringham through coaching football years ago. When Jonathan was making a career transition he met up with them and t...

Welcome back to We are Amada! After a short break, we have returned to bring you more interviews with We are Amada franchisees, partners and team members. Back in 2012 when we had just started franchising, there were two franchise partners that were  crazy enough to take our business model and create their own version of Amada Senior Care. Fast forward, we’ve grown to over 200 locations across the...

Breaking barriers and blazing a trail in senior care! Join us as we sit down with the phenomenal Jennifer Novy, a former geriatric care manager turned Amada entrepreneur who now runs one of the largest home care companies in all of Illinois. Discover firsthand why Amada stands out from the crowd in the industry!

Amada's latest podcast episode features none other than Ken Jenson, the powerhouse behind our second franchise partnership. Join us as we delve into the story of how it all began, his amazing discovery of Amada Senior Care, and where his business stands today. 

On this gripping episode of "We Are Amada", we chat with Jeff Pell, a Navy veteran who found his passion in senior care. From serving our nation to serving our seniors, Jeff's story is one for the books! Join us as we sit down with this incredible individual who found his true calling and discover the unbeatable satisfaction of making a real difference in the lives of seniors while building a succ...

From Sales Rep to Entrepreneur: In this episode, we sit down with Greg Getchell to explore his remarkable path from being a Johnson & Johnson sales rep to building his own thriving senior care business. Tune in as we discuss with Greg what it takes to make bold career moves and the incredible support he found with Amada Senior Care!

Interview with Daryl Beckles, Amada's Director of Talent Acquisition. Daryl spent the last 15 years helping large companies hire thousands of employees. Now, as the Director of Talent Acquisition at Amada, Daryl explains why it was so hard to get folks back to work after COVID-19, why it's finally improving, and what the future holds.

Don't miss this in-depth interview with former pharmaceutical sales rep Kevin Manuel.  After 17 years with companies like Pfizer & Novartis, Kevin decided it was time to leave Corporate America and start his own business.  Now in his 9th year as the Co-Owner of Amada Senior Care in greater Farmington Hills, Michigan, Kevin shares his journey from sales rep to owning a successful home care comp...

Kevin Fehr, the Co-Owner of Amada Nashville, and former Merck veteran, is one of the most incredible entrepreneurs I've ever met.  This is a must-listen episode!  Kevin describes how he quit giant pharma and moved 600 miles away to Nashville, TN to build one of the most successful homecare companies in the entire state - one client, one caregiver, and one staff member at a time.  

If you're considering an Amada franchise but have no healthcare experience, this episode is for you!  20yr CVS Pharmacy veteran Robert Storey quit retail and launched a top 10 Amada Senior Care business in Northwest Indiana and Orland Park, Illinois.  Learn how Robert and his partner Greg Farley leveraged decades of retail management experience to create a fantastic cast of employees and caregiver...

Why is Amada so different from other home care companies?  Find out on this episode with Franchise Partner Wayne Morgan. Prior to Amada, Wayne Morgan spent almost a decade in the home care industry, running homecare operations from New Jersey to Massachusetts.  Today, Wayne is the Co-Owner of Amada in Princeton and Central NJ.  For the first time, hear why Wayne, a former competitor, believes Amad...