This Social Cottage

This week, I'm showing you four different reels and how you can steal their approach to content to explode your reach. The thing that'll set your content out from the thousands out there? How well you simplify your messaging and call in your ideal audience. Reels mentioned this week Reel 1 Reel 2 Reel 3 Reel 4 Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and t...

Reposts are here and they might just be my most favourite tool that Instagram have ever released. In today's episode, I show you exactly how to use them so that you become THE go-to person in your niche, and how to make sure that your content consistently gets reposted. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and s...

Today I'm talking all things Instagram stories and how to actually get people to view your stories and stay there. This is my tried and tested method for finally getting your views to increase without limiting how many stories you're posting, and a way to build connection with your audience so that they eventually buy from you! Welcome to The Social Cottage with me, Gemma, where I give you the no-...

This week has been the craziest week yet with the biggest launch I've ever had. Today I take you behind the scenes of that, and share the exact tools, stories and threads I used to sell out my offer on the first day of doors open. Want the full strategies I used? Join the waitlist for The Digital Greenhouse where I'll show you exactly how Welcome to The Social Cottage with me, Gemma, where I give...

Ever feel like people are scrolling right past your content? It’s not the algorithm, it’s the messaging. And the good news? We can fix that! In this episode, I show you why simplifying your language (not your expertise!) is the secret to making people actually care about the stuff that you're posting. You’ll hear real client examples including how one post went from 88 to 1,000+ likes, plus three...

Ever walked through a food market and shamelessly hoovered up every free sample? It's literally the same for your Instagram content. Whether you're a parenting coach channeling your inner Bluey or a skincare expert that you know gets your clients glowing skin, your content should leave people saying: “Ooooh, I need more of THAT.” Plus join me inside Booked From Your Bio for 14 days to fix your Ins...

Join me today for a mini-audit to know exactly why your content isn't getting the reach you would like it to and exactly how you're going to finally get the reach you deserve. Plus, my brand new Booked from your Bio to finally nail your Instagram messaging is here too! JOIN THE WAITLIST FOR BOOKED FROM YOUR BIO HERE Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice...

If your Instagram content is flopping more than popping then this episode is for you. My lovely client @drkateella_health was stuck for ever at 200 followers until she used this strategy which we yap through in today's podcast. Go and take a sneaky peep of where she's at now and listen to exactly how we got her out of her flopping era. Welcome to The Social Cottage with me, Gemma, where I give you...

Yes, it's entirely possible. And actually, the best strategy if you want to grow your Instagram in 2025. If you've ever downloaded a "crusty PDF" freebie and thought "what the heck was that?!" orrr you've got a crusty pdf yourself that you KNOW could be better, this episode is for you. I'm sharing the freebies that are actually growing Instagram accounts right now because people are commenting for...

Can you really create content in just 15 minutes a day?! Um, yep. I'm breaking down my exact process that I've taught to over 6,000 people, because honestly, life's too short to spend all day creating content when life is life-ing! You'll learn why spending less time on content actually makes it perform better (yess, really!) Inside this episode: My 30-minute Friday planning session that sets up t...

If you've ever thought "content prompts work for everyone except me" then you're not alone, friend. I'm sharing two real client stories that show exactly how simple shifts in messaging and content can completely transform your account. You'll see how drilling down your messaging (not niching down; there's a difference) can turn generic content into scroll-stopping posts that actually convert. Insi...

If you've ever thought "the algorithm HATES me" or "I just can't get Instagram reach right now" then this episode is for you. You’ll walk away understanding why shifts on the platform aren’t the enemy and that algorithm updates are only ever audience behaviour updates. I’m giving you practical, easy-to-implement tips you can do right away and finally create content quickly and easily. Inside this...

In this episode, I talk about: Why I often don’t use hashtags in my Instagram captions What a CTA really is — and how sometimes there’s one even when it doesn’t look like it How Instagram is shifting towards becoming a searchable platform, much like TikTok The importance of using natural, relevant keywords within your content instead of forcing them in The benefit of focusing on content that mirro...

If you've ever said: “Hooks feel too salesy” “Hooks never work for my niche” “I just want to post my pretty photos!” Then this episode is for you! In this episode I talk about: Why hooks feel uncomfortable (and how to fix that) How to write hooks that actually stop the scroll and connect with your audience Why the real issue with hooks is unclear messaging — not your niche, the algorithm, or your...

In this episode I talk about: The jargon around content pillars, niche pressure, and Instagram strategy My own perspective: that niching is simply knowing the outcome you provide to your audience Real examples, like how my friend Sarah the "website girl" makes content easier by anchoring to a clear outcome Why vague niches like “motherhood” often lead to overthinking — and how to avoid that trap H...

In this episode I: Welcome you to the show. Share with you why I believe in making content creation easy and fluff-free. Explain why stepping into your expert era can totally transform your content and visibility. Open up about building a six-figure business with two young children, a dog, and minimal childcare. Share how I'll be giving you a real-life, behind-the-scenes look at what’s working for...

I am so excited to be launching 22nd May! I can't wait to share this space with you! Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the...