The Superwall Podcast

George Lampropoulos isn’t technical. A year ago he thought AI app builders were BS. Now his three apps pull in almost $41K MRR and $84K in revenue over 28 days. In this episode of The Superwall Podcast, Joseph sits down with George to break down Wrestle AI, Brawler, and a fitness app. Landing a 50/50 partnership with wrestling creator Cayden Henschel Why Wrestle AI passed 100K downloads on creator...

Joseph Choi has studied 700+ app builders on their way to $1M ARR. His big finding: the video with the most views rarely drives the most downloads. In this episode of The Superwall Podcast, Joseph breaks down the psychology behind why people download an app and why they pay. Why CocoPicks’ 30M-view pranks lost to before-and-after videos Making your app the main character, like Pingo’s AI roast cli...

Joseph Choi has talked to 1,000+ app builders, helped 700+ sharpen their positioning, and built organic growth systems that brought in over $6M in revenue. Now he shows exactly how he’d take a brand new app to $1M a year, starting from a blank laptop. In this episode of The Superwall Podcast, Joseph breaks down the order of decisions that matters most. The trick? Validate before you write a line o...

Dawson Gibbs needed six years and nearly 2,000 videos to land one hit. Now EVO Marketing has generated 1.1B views for 200+ brands. In this episode of The Superwall Podcast, Joseph Choy and Dawson unpack how to go viral and convert. Why 40M views and $1.2M still came with 45% churn The 10K views, 3% engagement rule for reposting Credible vs. relatable creators, and when each wins The flightcheatcod...

Canyon Pergande has seen creator programs pull nine and ten figure views a month. His edge for growing faster than the competition? Target markets that look too small to bother with. On The Superwall Podcast, Joseph and the SideShift co-founder break down how to find those niches and scale a UGC program that actually converts. Why niches like ballet, knitting, and MMA convert better Turning a $10K...

Joseph Choi has talked to 743 app builders in two years. His verdict? Most people have app growth economics completely backwards. In this solo breakdown, The Superwall Podcast host shares what he's learned behind the scenes of apps like Halo, which went from $0 to $300K/month in 45 days. Why paid ads run at 10-30% margins while organic UGC hits 50-80% The $1-3M/year organic ceiling, and how t...

Matt Espinoza took Clover from zero to $8M a year in six months. His agents now do a quarter billion views a month for OpusClip, Typing.com , and Superwall. In this episode of The Superwall Podcast, Matt walks Joseph through the cloning workflow behind those numbers, live on screen. Why cloned content makes up 90% of every campaign they run The 20% rule for clone views, and the 2x to 6x outliers H...

Asya Paloni's onboarding does something that should tank conversion. It asks for your Apple Watch health data before showing you anything else. Over 90% of users say yes. That flow helped Welltory reach $18M ARR and nearly 18 million downloads. On The Superwall Podcast, Asya, Chief Product Officer at Welltory, walks host Joseph through the exact onboarding deck she built after failing at it r...

Two years ago, Alfie Dickens was fixing chairs at a soccer stadium. Then he built the influencer machine behind Cal AI, an app that peaked at $60 million a year. On The Superwall Podcast, Alfie breaks down with host Joseph the exact playbook that reached 220,000 creators and signed thousands of them. How 25 assistants sent 2,000 cold emails a day to sign 2,000+ influencers The minimum view clause...

Nick Lawton sees which UGC campaigns print money. Some brands spend $700,000 a month through his platform, SideShift, and stay profitable. In this episode of The Superwall Podcast, Nick breaks down his UGC playbook with host Joseph, from a $2,000 test budget to a six-figure growth engine. Why AI UGC racks up vanity views but rarely converts The 20/80 budget split top spenders use across creative a...

Patrick Stuart-Constant & Pablo Sánchez runs Sociaaal on pure data. 22 apps, 40M+ downloads, $16M annualized revenue, and once $1M in revenue per employee. All on a single $1M raise. In this episode of The Superwall Podcast, Patrick and Pablo break down the machine behind a profitable AI-native app studio with host Joseph. Buying post-viral apps cheap, then scaling them into their biggest winn...

Steve Young buys apps like rental properties. He finds undermonetized apps that already have downloads, takes out a small loan, and profits from day one on money that isn't even his. In this episode of The Superwall Podcast, Steve breaks down the app acquisition playbook he's used since 2010. The loan structure that lets him buy a $10K/month app for almost none of his own cash How one ha...

A meditation app getting 25K downloads a month is pumping over $1 million in monthly revenue. Josh Peleg says that ratio is only possible because consumer pricing psychology just got reset. In this episode of The Superwall Podcast, Joseph sits down with Josh Peleg, VP of M&A at BlueThrone. After three years buying game studios for Plarium (the company behind $3B+ Raid: Shadow Legends), Josh no...

Cedric Roberge hit $100K in revenue in 70 days. As a college student. His app, Pep AI, did it by studying every successful GLP-1 app, then doing the exact opposite. In this episode of The Superwall Podcast, Cedric walks Joseph through the exact playbook: signing every peptide creator in the space, going from $30K to $50K to an $80K month pace, and the link-in-bio test that kept downloads rolling w...

Marcus Burke helped scale a subscription app to $2M/month in Meta ad spend. He's spent 14 years running paid social for apps, and his single best-performing ad crossed $1M in spend on its own. In this episode of The Superwall Podcast, Joseph sits down with Marcus to break down the exact system he uses to scale Meta ads without burning through creative budget. Why D2C "talking head"...

Evan Yadegari scaled his app Locked to over $14,000 a month at 14 years old. Then he built 10x, a Shopify for apps, and hit $30K ARR in its first 30 days. In this episode of The Superwall Podcast, Evan walks Joseph through the exact influencer playbook behind Locked's growth: Testing Reddit, X, paid ads, and influencers before going all in on the winner Sending 500 DMs a day across verified a...

Drew Levin has watched over 500 million views roll in across SideShift's top campaigns. As Co-Founder and CTO, he's built the platform that powers UGC for some of the fastest-growing consumer apps on the internet. In this episode of The Superwall Podcast, Joseph sits down with Drew to break down exactly how viral UGC programs are built from the ground up. Engineering your app to go viral...

Kiran Desai didn't run paid ads to grow StudyFetch. He pointed a camera at a laptop screen, posted it on TikTok, and woke up to 3 million views and tens of thousands of signups in 24 hours. Today, StudyFetch has 7 million users, seven-figure MRR, and over 2 billion views, bootstrapped for 18 months before raising an $11.5M Series A. In this episode of The Superwall Podcast, Joseph sits down w...

Yannis Chaouche was supposed to be a machine learning scientist. Instead, he reverse-engineered TikTok and built a system generating 500 million views and 3 to 5 million downloads without hiring a single creator. In this episode of The Superwall Podcast, Joseph sits down with Yannis to break down the exact playbook behind his centralized organic growth system. Watch the full episode here . Opening...

Nicole Cheung built four apps before turning 25 with no engineering background. The last two pulled over $400K a month combined, including GlamUp hitting a million users in six months and Sprout reaching $250K MRR in eight months. In this episode of The Superwall Podcast, Joseph sits down with Nicole to unpack the exact systems behind her growth, from UGC creator pipelines to paywall sequencing. ...

Daniel Heintzman didn't wait to build before finding customers. He charged $15 for manual dating profile reviews on Instagram before writing a single line of code. Six months after shipping, Sway AI hit $2M ARR. Cal AI, his next project, was acquired by MyFitnessPal. In this episode of The Superwall Podcast, Joseph sits down with Daniel to unpack the full playbook. Building an Instagram audie...

Alex Vech burned $800K on Meta ads that didn't work. Not total spend, just the wasted portion. The other $700K helped him build Boost App Social to $100K MRR and sell it for seven figures. In this episode of The Superwall Podcast, Joseph sits down with Alex to break down the exact paid acquisition system behind that exit, and what he's building now at Screensdesign.com . Watch on YouTube...

Morrie Schonfeld's app got 400 million views in a single month. Fourteen months after launching from his Northwestern dorm room, Pingo AI is approaching $500K/month with 3 million users and zero paid ads. In this episode of The Superwall Podcast, Joseph sits down with Morrie to unpack the creator-led growth engine behind Pingo AI, a language learning app built for virality from day one. Watch...

Zack Hargett and Brett Bauman grew Coconote to $6.7M ARR, 2 million users, and 1 billion social views, bootstrapped, in under two years. Then Quizlet acquired them. In this episode of The Superwall Podcast, Zack and Brett join Joseph to break down the exact UGC playbook, onboarding experiments, and retention tactics that drove their run.  Why 40M views earned only $25K, and what actually converts...

Dillion Verma bootstrapped his first consumer app to $300K MRR in 45 days. He had 18 months of failed products behind him, almost nothing in the bank, and one data point: a single TikTok that returned 6x ROI. So he took out a $100K personal loan and went all in. In this episode of The Superwall Podcast, Dillion tells Joseph how he scaled Halo AI to 1.2 billion views in 120 days using one UGC forma...