The Snarketing Podcast

Twitch CEO Dan Clancy joins Snarketing to break down live streaming, the creator economy, and why social media has become antisocial. Matt Wurst and Valerie Vespa talk with the NASA scientist turned AI PhD turned Twitch chief about his no-plan career path, Twitch's community-centered approach to entertainment, the end of creator exclusivity deals, brand safety and content moderation on a live...

iPhone Duo jokes as a real-time marketing event... and an IAB forecast bump, all in Snark Snack # 3. Matt and Val break down whether brands newsjacking Apple's foldable launch counts as clever or just fast, then turn to IAB Creator Week and what's really behind the raised ad spend numbers. Short, unscripted, two I's in one episode.

Branded content isn't a side hustle anymore, it's becoming the main event. Adam Puchalsky, President of Blink49 Brand Studio, joins Matt Wurst and Valerie Vespa to break down how brands, creators, and Hollywood are colliding, and why he thinks brands will eventually stand on stage accepting Oscars, Emmys, and Grammys. Adam walks through his path from agency life (JWT, BBDO, UM, Wavemaker)...

Snark Snack # 2 isn't the first pancake, but it does start with pancakes and ends with real questions: Do SMBs have to be creators... And are creators becoming production companies? Matt's neighbor is a shoe designer moonlighting as a sourdough baker with his own Instagram following, and it kicks off a genuine back and forth about what it actually takes to run a creator handle like a studi...

Liane Nadeau, Chief Media and Investment Officer at Digitas North America, joins Matt Wurst and Valerie Vespa on the Snarketing Podcast to talk networked experiences, the death of channel planning, advertising to LLMs, and the fluid funnel. We get into why sports keeps taking a bigger share of the upfronts, how Digitas converged its direct and programmatic teams years ahead of the pack, and why pr...

The first "Snark Snack" is here. The off-mic conversations Matt Wurst and Valerie Vespa have been having for years, now on the record. Episode 1 riffs on selling mangos in traffic and somehow ends with a fortune cookie side hustle aimed at the sad commuters on the LIRR. Short, unscripted, and exactly what happens when the mic stays on a little longer. New Snarketing episodes every other...

StrawberryFrog founder Scott Goodson and new CEO Steve Scutellaro join Matt Wurst and Valerie Vespa on Snarketing for a rare two-guest conversation on succession, independence, and the future of agency culture. Scott built StrawberryFrog into one of advertising's most durable independent shops over nearly 30 years, then handed the CEO seat to Steve earlier this year. They talk candidly about w...

SharkNinja Global Head of Media Dave Kersey joins the Snarketing Podcast to break down how one of the fastest-moving brands in consumer products runs media without a traditional media plan. Dave talks with hosts Matt Wurst and Valerie Vespa about ditching agency life for the brand side, why SharkNinja treats media planning as a thing of the past, and how the company engineers virality into product...

Micky Ogando, Founder and Chief Creative Officer of Austin agency Bakery, joins Matt Wurst and Valerie Vespa on the Snarketing Podcast to talk craft, AI, weird hiring, holding-company chaos, and why he will never cut his rate. Bakery is a three-time AdAge Small Agency of the Year with work for Nike, Diageo, Shiner, and Tree Hut, and Micky is one of the most candid creative leaders in the business....

Cannes Lions week is here, and this one's a little different. No guest, no agenda, just Matt and Val running their own half-length 2026 Cannes preview before everyone scatters to the South of France. They get into the real stuff: packing strategies that border on neurosis, the color-coded calendar system Matt runs to survive five days on the Croisette, and the small essentials that actually sa...

Connected TV took over the living room. Amit Sharan, SVP Marketing at Tatari, joins Matt Wurst and Valerie Vespa to break down how brands plan, buy, and measure TV across linear and streaming, and where AI actually helps versus where it's still hype. Amit built marketing at LiveRail, took it through the Facebook acquisition, ran product marketing inside Meta for four-plus years, and has spent near...

Brooks Miller helped invent creator marketing at Twitter, then landed at Edelman after Elon's takeover. Now she runs three jobs at once across Edelman and UEG, shaping global creator strategy for one of the most trusted communications firms in the world. Matt Wurst and Valerie Vespa sit down with Brooks for a wide-ranging conversation on trust, humanity, AI, NIL, and what creator marketing act...

Megan Lindstrand, VP of Global Marketing at Combe, joins Matt Wurst and Valerie Vespa on the Snarketing Podcast to unpack her "Mad Men + Data" approach to modern brand building. Megan leads marketing for storied legacy brands including Vagisil, Astroglide, and Just For Men, and brings two decades of experience spanning top creative agencies (BBH, Strawberry Frog, 360i) and a transformati...

Dan Buttling started his career counting inventory. 30+ years later, he's built brands for some of the biggest spirits companies on the planet — and now runs an agency from scratch. Dan Buttling, General Manager of Feast Agency, joins Matt Wurst for a wide-ranging conversation that spans three decades of brand building, a pandemic-era pivot, and a brutally honest look at where the alcohol industry...

What does it actually look like to build AI into creative production — not as a buzzword, but as a decade-long practice? Dustin Callif has been doing exactly that. Recorded live at SxSW 2026 in Austin, host Matt Wurst sits down with Dustin Callif, President of Tool North America, a 31-year-old creative studio behind branded content and experiential work for Amazon, P&G, AWS, Miro, and more. To...

Is Brand Dead? BrandComms.ai's Isobel Roberts on AI, Speed, and the Future of Advertising Recorded live at SXSW 2026 from La Condesa in Austin, Matt Wurst sits down with Isobell Roberts — co-founder and Chief AI Officer at BrandComms.ai — to dig into one of the most provocative questions in marketing right now: Is brand actually dead? Isobel brings a grounded, science-backed perspective to the...

What makes a great leader today? And how do we avoid becoming the bad boss everyone complains about? In this episode of the Snarketing Podcast, host Matt Wurst sits down with Mita Mallick — corporate changemaker, marketing executive, and bestselling author of Reimagine Inclusion and The Devil Emails at Midnight . Mita has spent decades inside some of the world’s biggest companies including Johnson...

Kristin Wozniak (Chief Growth and Data Officer at Cosmo5) has a hot take for 2026: she’s over our obsession with data. Not data itself. The way we use it. In Episode 61 of the Snarketing Podcast, Kristin challenges one of corporate culture’s biggest myths: that emotions don’t belong at work. From asking “Are you an asshole?” in a job interview to reframing data as just one voice at the table, this...

Trust is the invisible line between momentum and stagnation. Cross it, and teams move faster. Miss it, and nothing works the way it should. In this episode of the Snarketing Podcast , hosts Matt Wurst and Valerie Vespa welcome back their first-ever repeat guest, Jeanniey Walden , for a wide-ranging, candid conversation about trust, leadership, attention, and growth in an AI-shaped world. Jeanniey...

Season 4 of Snarketing kicks off with a big one: Jason Acker , Vice President of Media & Digital for North America at Diageo , joins Matt Wurst and Valerie Vespa for a wide-ranging conversation on how modern media leaders actually drive growth at scale. Jason breaks down how Diageo uses AI to improve productivity, content, and decision-making, why cultural relevance must be earned over time, a...

We made it through 2025. Barely. 😅 In the Season 3 finale of The Snarketing Podcast, co-hosts Matt Wurst and Valerie Vespa close out the year with a wide-ranging, unfiltered conversation on what actually mattered in marketing, media, tech, and culture and what’s coming next in 2026. This episode is part recap, part therapy session, part prediction engine. Matt and Valerie unpack the biggest theme...

Uber is one of the most used consumer apps on the planet. But behind the scenes, a fast-growing advertising business is reshaping how brands reach people in motion. In this episode of The Snarketing Podcast, Matt Wurst and Valerie Vespa sit down with Megan Ramm, Global Head of Sales at Uber Advertising, to unpack how a “startup inside Uber” has scaled across 70 countries and 10,000 cities. Megan s...

In this Thanksgiving edition of The Snarketing Podcast , Matt and Valerie sit down with Anjali Virmani , Global Head of Creative Solutions at Time Out Media , for a fast, funny, and wildly thoughtful conversation about culture, creativity, community, and the messy state of modern media. Anjali shares her journey from Manchester to Maryland to Manhattan, how being raised in a South Asian immigrant...

From Meta to MoonPay to Acorns... It's The Modern Creator Playbook Episode with JJ: In this episode, Matt Wurst and Valerie Vespa sit down with Justin Johnson, former Head of Market Development at Acorns and a leading voice at the intersection of creators, culture, and commerce. Justin shares his journey from Meta to MoonPay to Acorns, unpacking what each chapter taught him about building auth...

Recorded live at the ANA Masters of Marketing in Orlando, this episode of The Snarketing Podcast features Lucy Markowitz, SVP and GM of U.S. Marketplace at Vistar Media — one of the most influential voices in out-of-home and data-driven advertising. Lucy joins Matt Wurst and Valerie Vespa to talk about the evolution of out-of-home (OOH) and in-real-life media, the growing power of data through T-M...