The Roofer Show

The only way to grow a profitable roofing business for the long haul is to build an effective sales team. On today’s podcast, I talk sales with Becca Switzer, owner of Roof Sales Mastery. Becca teaches roofing contractors how to find, hire, and train successful salespeople with her proven step-by-step system that avoids all the typical mistakes most business owners make. What you’ll hear in this e...

Even with the booming construction economy, contractors are still going out of business at an alarming rate--and the reason is most likely poor cash flow. As sales volume increases, so do your payroll and supplier costs, all of which must be paid--usually long before you get paid for those jobs. If you’re not on top of your cash flow it doesn’t take much for it to all come crashing down. You can’t...

I’m in the "hot seat” when I’m interviewed by fellow podcaster Devon Tilly from The Art Of Construction Podcast where we have a conversation about growing your roofing business. We also get into my experience of 30 years of contracting and talk some helpful tips. What you’ll hear in this episode: Why I choose to share my experiences over 30 years of roofing and how others can grow their business b...

 If you are going to grow a successful roofing business, you’re probably going to need a credit line with a local material distributor. In today’s interview with Thea Dudley, we’re going to get into how your supplier can help. Thea has over 30 years of credit and collection management experience in the construction industry. She writes a credit advice column for ProSales Magazine and has presented...

What is going on with Facebook? What was the scandal all about and how will it change Facebook? Is Facebook still relevant to roofers in terms of marketing? How can roofers use Facebook groups to cultivate free referral leads? We get the answers to these and other questions in today’s podcast with digital marketing expert Aaron Hockel. What you’ll hear in this episode: Aaron’s work at Alta Vista S...

The tagline for my podcast is learn how to grow your roofing business, make more money, and have more free time. I use this because these are the top 3 problems that the roofing contractors I work with face in their businesses. But with this strong economy most everyone is growing their business but they’re still not making the money they should and they certainly don’t have the free time they wan...

Today we talk about setting up a process to help your company manage its online reputation, enhance employee relations with customers, and address customer concerns before they hit review sites. All this can be tracked from one easy-to-use website. What you’ll hear in this episode: Josh’s background in HVAC and plumbing How RevuKangaroo began when he wanted to perfect the review system How can we...

 In today’s interview, we discuss what’s new in aerial measurement apps and how these tools can save you time and money from lead qualifying to selling more projects. Get the latest updates on this fast-changing technology and how forward-thinking contractors are using it to grow their businesses. What you’ll hear in this episode: How Eagleview leads the way in aerial roof measurement, going back...

If you think you will just sell your business and retire, think again. Very few roofing businesses will end in a sale or transfer to the next generation. Most will just close their doors. Join us to hear how, with careful planning, you can avoid the dreaded 4 D’s that kill so many businesses. What you’ll hear in this episode: Setting up corporate structure: why you should avoid sole proprietorship...

On today’s show, we talk about the latest contractor software and all the tools you need to run your roofing business. Everything is organized and centralized in one place, so you can always find exactly what you need. It’s the easiest way to manage your sales pipeline, generate estimates and contracts, oversee production, and understand how your business is performing. What you’ll hear in this ep...

Are you getting the most out of what is probably the 3rd largest cost in your roofing business? When it comes to Businesses Insurance many contractors are leaving a lot of money on the table. What's worse they may find that they don't have the coverage they thought they did for the complex risks we face. If you would like to be certain that you're properly covered for any eventuality, especially t...

Are you looking to grow your construction business, but hate bookkeeping and accounting? Are you skeptical about hiring any accountant for fear of embezzlement or being ripped off? If so, tune into today’s podcast to get quick and easy tips on how to turn a people-dependent money pit, into a process-dependent cash cow with today’s guest, Randal DeHart. You don't want to miss this valuable episode!...

You spend a lot driving online prospects to your website. In today’s interview, you’ll learn how to convert those visitors into qualified leads using live chat. Most websites convert less than 3-5% of their visitors to sales. Don’t let yours be one of them. What you’ll hear in this episode: How Live Chat works to convert website visitors to leads, which is THE BOTTOM LINE Dave’s background is 5+ y...

Consumer financing programs like same-as-cash financing or low monthly payment financing are commonplace in the retail world. Why? Because they help those businesses attract new customers and close sales. So why are some roofing contractors reluctant to offer financing?   In today’s interview, I dig into the ins and outs of offering customer financing and how to do it the right way. What you’ll he...

Controlling your labor costs should be one of the top goals of running a profitable business. For most of us, Labor is our #1 job cost and the one variable that can take a profitable job and turn it into a loser. In today’s interview with Dean Logan, you will learn how, by using electronic timekeeping, you can be sure that you're paying for the “true" time worked on the job. Dean formerly ran his...

The #1 complaint that consumers log about roofing contractors is that they just don’t answer their phone or return calls. They complain that they leave a message on their voicemail and all they get is radio silence. That’s not leaving a good first impression. And first impressions are everything when it comes to buying a product or service. Why spend thousands of dollars on marketing to get your p...

Today I sit down with the “Zen Builder” to learn how we can enjoy our business more by reducing conflict with our clients. Ed has over 28 years in the construction industry and is consistently one of the top speakers at the International Builders Show where he talks about providing a better customer experience. What you’ll hear in this episode: Why the customer looks at things differently than the...

If you’re not marketing and selling preventative roof maintenance you are leaving a lot of money on the table! In today’s interview, Greg teaches us how to set up a maintenance department, find the right people to run it, and how to sell maintenance for high profits. He’ll also show us the top 5 mistakes contractors make that will kill the deal. Greg Hayne, of The Hayne Coaching Group, has a uniqu...

If you use independent contractors in your business you’re going to want to listen to today’s show with attorney Philip Siegel. Philip works for Hendrick, Phillips, Salzman, and Siegel, a firm in Atlanta that specializes in work for construction companies all over the country. The difficult labor market has many of us turning to independent contractors to get the work done, but new regulations and...

There are 2 ways to make more profit on your roofing jobs. First, sell your jobs for more money. The second is to reduce your costs to do the job. Simple isn't it? But if you're like most contractors you already have a full book of business. And you're not getting any more money for that work. Today's podcast is all about production and reviews some new ways to reduce your costs and make more mone...

Even with the booming construction economy, contractors are still going out of business at an alarming rate--and the reason is most likely poor cash flow. As sales volume increases, so do your payroll and supplier costs, all of which must be paid--usually long before you get paid for those jobs. If you’re not on top of your cash flow it doesn’t take much for it to all come crashing down. You can’t...

Marketing for contractors is constantly changing. What worked yesterday for you may not work today, but so many myths still abound. Today I sit down with home improvement marketing expert Mark Harari and talk about debunking the top 5 marketing myths that may be holding you back from growing your roofing business to its full potential. What you’ll hear in this episode: Mark’s background: 20 years...

In today’s interview, you will learn how to maximize the profit on that big backlog of work we all have on the books. As we take on more work, most contractors experience “slippage” in their profit margins and lose control over what started out as a profitable job but have now turned into a loser that we’re just trying to close out. You're making the same amount of profit you were before, but now...

Learn how this roofing contractor only needs to work 6 months of the year since he set up a lead machine using the Facebook Pixel. Adam shows us his step-by-step blueprint that you can use in your contracting business to get more targeted leads. What you’ll hear in this episode: Adam’s appearance at the IMG Expo in New Orleans about Facebook ads: “The Power of the Facebook Pixel” What is the Faceb...

My salespeople had a favorite “Whine”—"Homeowners only care about the price and we’re too expensive.” When in fact, survey after survey tells us that price is rarely the main reason why homeowners select a particular contractor. In today’s interview, I discuss the sales process you need to get your price, with expert John DeRosa. What you’ll hear in this episode: John’s work as director of contrac...